Month: March 2022

Among the most renowned tyre service companies in the Middle East is Tire.ae. Founded in 2004 and located on Umm Suqeim road in Dubai. Additionally, they have branches in Umm Ramool Dubai, Baniyas Abu Dhabi, and Mussafah Abu Dhabi.

In their workshop, they keep a wide variety of tyre brands and types. Tire sales and installation, wheel and rim repair, digital wheel alignment, oil changes, and car polishing are their main services. In addition, they keep the most famous battery brands in stock. Additionally, they offer mobile battery stations to help customers who need jumper starts or battery replacements at their locations.

If you are looking to shop tire and rims online in Dubai, then you should visit Tire.ae. The purpose of Tire.ae is to assist their customers with their tire and vehicle-related needs in Dubai, Sharjah, Abu Dhabi, Ajman, Al Ain, and the wider United Arab Emirates.

Tire.ae – Most Exhaustive Selection of Branded Tyres

In the UAE, Tire.ae is recognized as one of the leading online tyre companies. There are many brands of tires available for sale in Dubai, including Bridgestone, Dunlop, Pirelli, Sumitomo, Hankook, Michelin, Continental, and Goodyear, among others. Their UAE website showcases tyres at rates that are simply unbeatable by other tire companies. Tire.ae’s business model is centered around customer satisfaction, so quality is never compromised!

Tire.ae- Tire Segment

Tire.ae distributes premium brand tires in the following segments:

•  Passenger Cars

• SUVs

• 4×4 Cars

  The vision of tire.ae is to provide excellent customer service and high quality brands in the tire and accessories distribution business. Providing the best quality tires and services to its customers is tire.ae’s mission. A leading Branding Agency in Dubai, MoonBox builds long-term relationships with brands and businesses. Moonbox Branding is proud to have tire.ae as a client.

The fashion industry requires brand owners to stand out from the competition and attract customers in a crowded market. Having a strong, unique fashion logo is one of the best ways to achieve this.

Design is an important aspect of the fashion industry. This is also true for your brand’s overall aesthetic, whether it’s clothing, accessories, sportswear, or any other kind of apparel. 

By designing a fashion logo, you validate your professionalism, tell clients who you are and what you do, and help you stand out from the competition. 

Fashion Brand Logo Design: What to Consider?

When designing a fashion brand logo, there are a few key points to keep in mind. 

1. Simple 

When it comes to logo design, sometimes less is more. Simple logo designs allow you to express your brand’s essence clearly, which is important since your audience will only look at your logo for a short time. 

Logos that are simple highlight the most important aspects of a brand without taking up a lot of space. Color, font, shape, and icons can be used to convey messages, as can distilling ideas to their simplest form.

2. Recognizable

Audiences must be able to recognize your logo immediately. It is important that your logo creates a connection with your target audience and generates interest in your brand. The Nike swoosh or the Lacoste alligator are two examples of brands whose logos instantly evoke a sense of recognition.

3. Scalable 

No matter where your logo appears, it should look amazing. Consider your logo design’s look across different mediums, whether your price tag, clothing, website, or social media page. It is therefore important to choose a layout that preserves the quality of your logo even after it is resized.

4. Original

Being true to yourself is the number one rule of design. Customers are much more likely to remain loyal if you are authentic. Keeping your logo design original to your brand will give your brand a sense of identity.

Your Fashion Logo Style – Make your own Fashion Brand Logo

As well as those four tips, the design of your fashion logo will also depend on your target audience and specialty.

1. Target audience

There are specific demographics within society that want or need what you’re selling. You should select design elements (color combinations, icons, fonts, etc.) based on who your target audience is.

Here are a few examples of fashion design logos that appeal to specific target audiences.  

Feminine 

Color is the first design element to consider when creating a fashion logo for a feminine audience. 

Color psychology suggests that colors help your brand connect with your target audience psychologically and emotionally. In choosing your logo color palette, you are also selecting the emotions you want to convey. 

Kids

An icon is a sure way to attract younger audiences to your fashion logo. Icons convey and make recognizable certain ideas.  

Masculine

Typography is an important design element to consider if you want to attract a masculine audience. 

A font can evoke specific responses and create unique associations with a brand. Creating a fashion logo requires you to take into account the psychological meaning of each font type. 

Slab serif fonts, for example, represent confidence, dependability, and assurance thanks to their thick lines and less delicate serifs.

2. Specialty 

Designers specialize in specific fields or categories. Depending on your specialty, certain design elements will work better for you.  

Here are a few examples of logos that suit fashion designer specialties.  

3. Athleisure

In terms of logo design, athleisure or sportswear fashion brands have a lot of room for creativity.

4. Vintage 

Vintage clothing brands should use their logos to get their message across loud and clear. Many vintage logos have a weathered appearance, often with muted colors and a simple color palette.  

For vintage brands, script fonts evoke creativity, freedom, and an antiquated feel.

Winding Up

The information you have just read should help you create a logo for your fashion brand. Focus on what makes your brand stand out and what you want to communicate to your customers. It’s easy to create a logo with just a few clicks when you’re ready! 

Your website offers great potential for your brand to be noticed and remembered. There are pages on your website that help connect your brand to your customer and generate potential leads.

Every website is created with a different purpose and brings out your brand’s best and most unique qualities, but what’s common across all sites, is the need to create customer connect and loyalty. Few critical changes to your website can impact your brand immensely and bring the desired results.

Did you know that the most visited pages on your website are your Homepage, About, Blogs, and Contact us? How these pages are designed and written is crucial. Knowing the purpose of each page helps design them to achieve the desired response.

There is a way to optimize these pages or any other page on your website that is intended to bring traffic. Have you heard the term “optimize” in relation to a webpage?

This buzz word “optimize” is used frequently in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). We advocate USER OPTIMIZED pages. It is vital that traffic is diverted to your page to initiate conversions. That can only happen when your page is user optimized.

How does one achieve user optimization? It is simple. You ask questions, and the answers to these questions will pave the way to create a page that is USER OPTIMIZED

To reach your user, find out what they are looking for and their source of arrival to the website.

The source of the user will aid in delivering relevant information. The user could have appeared from a number of avenues like:

1: A search engine- If yes then how? What was the question asked?

2: An email- What kind of email?

3: A navigation menu and therefore what option on the menu

4. Google Playstore

5. Referrals- which site were your visitors redirected from?

Find out what your target needs to know and remember that a single page can deliver only a limited amount of information. Less is more holds true here. The lesser you load on your WEB PAGE, the more are the chances of your brand being remembered.

Visuals such as explainer videos, diagrams, hero shots help make information compact and deliver the message with greater emphasis. Once you know what your user is looking for, you are halfway through.

Now you need to know the goal of your user. You have to ask the user to do something. This is the critical hit or miss spot, or, the call to action. In fact, every single page of your website should contain a CTA, a call to action.

Make every page informative from a user perspective so that it leads the user to the next page or the Call to Action. Ask questions that are on their minds and let the answers be revealed in the Call to Action. Define what you want the user to do, and create threads that link the user to the final action.

To increase brand recall make sure your HOME PAGE is intriguing. There is no doubt that every page should reflect your brand image and brand values, but your Homepage will ultimately bring in traffic and keep customers coming back.

Your Home Page is the door to the rest of your website and should be complete and crisp, encompassing everything that stimulates interest and inspires a purchase.

Without an impressive Home Page, it is almost impossible to get to your user and your potential buyer might be lost in a pool of sites that are trying hard to be noticed.

A good Home Page encourages easy navigation by giving access to information the user is looking for, in a systematic fashion. A user experience influences purchasing decisions.

Secondly, an attractive Home Page boosts conversions. Who wants to associate with a sloppy-looking company? Make your Home Page look confident and convincing.

To pack a punch into your Home Page include elements like a Call to Action, white space, and excellent copy to complement a fantastic layout. This exercise will build trust and assist visitors.

Another important aspect of a Home Page is that you have to keep it adaptable and evolving. A static Home Page can get boring and out-dated too. One more important aspect of a Home Page is to keep it clutter-free.

Too many graphics and features might make it look messy. Also, it is extremely important to make your Home Page mobile compatible as that is where most brand information is viewed today.  Your Home Page should appeal to your audience persona.

Avoid any fluff and keep it honest and direct. Use an appealing value after studying the consumer psyche.

To wrap it up neatly, keep your Home Page minimal. Speak less, but be impactful.

Use breath-taking images and be real. Show your audience right off the bat and you’ve got what they are looking for.

To make it big in the market, you must have a strong sense of who your customer is.
You may think about conducting full-fledged market research to understand your customers but first, remember this one fact:

Before anything else, your customer is human.
In today’s fast paced, increasingly digitized world, what people crave the most is connection and interaction. Nobody likes to interact with chatbots or the pre-recorded voice that tells us what to do.
In order to make your brand memorable, the first step is to humanize your brand. In this blog, we are going to share 4 practical and easy tricks that will make your brand more approachable for your customers!

1. Show the People of Your Organization

The best way to humanize your brand starts by sharing something about you and your team. The people behind the brand. You can start by creating a Social Media Account on Twitter or LinkedIn along with a company page. This space can add a more personal element to your brand.

Here you can share the achievements and stories of your employees through your company page or website. Moreover, hosting social events virtually where your employees or team can add value and show their humorous side is a huge plus!

Marriott does this wonderfully, by using the storytelling format by dedicating an entire month to their women employees, and showcasing powerful stories to highlight their work experiences.

Your audience actually wants to see the people who work with you, so include real pictures of real people on your website.

2. Focus on Educating Your Prospects. Sales Will Follow

When do you buy a product? What compels you to buy a product?

There could be multiple answers to these two questions and all of them could be right, given particular circumstances. While you think the answer to these questions, let us tell you something fundamental: Nobody likes to fall for an effective selling strategy! It is because we feel manipulated.

However, when a purchasing decision is made after thorough analysis and understanding, the purchase becomes more organic and special. So, a better approach is to understand the problems, and requirements of your customers and instead of telling them to become a buyer, focus on telling them how your offering can solve their problems.

3. Leverage the Power of Video Content

Videos are among the most engaging forms of content, and a great tool to capture audience attention. You can use videos to show your employees, office, and through these tell the story of your brand or product.

The best part is that you can fit in a video anywhere; be it your “About” page, Home page, blogs, social media handles, or even ads. Using videos will ensure that more and more people will know about your brand and product.

4. Nothing Says Human More Than Moment Marketing

When it comes to humanizing the brand, nothing beats the power of moment marketing. (A marketing strategy that involves the use of text or graphics, related to any recent event, is called moment marketing.) Brands like Netflix and Zomato have acquired a lot of followers through this marketing strategy. Before the latest season of Money Heist, a Netflix show of worldwide fame, many brands including Pepsi and Magnum jumped onto the bandwagon to promote the show in association with their brands where characters of the show were seen on Pepsi bottles.

Closer home, the Al Mamzar area saw it’s first Money Heist themed cafe in Dubai- El Professor Burger. The place was a hit immediately owing to its relevance to this popular show, with the owner of the cafe even taking the name ‘El Professor.’

Moment marketing represents your brand as trendy, approachable, and fun.

We hope these tricks will prove effective for your brand. If you have any queries, please feel free to reach out to us.