The challenges of running a business today are much greater than they were even five years ago. From consumer tastes to industry standards, business trends are constantly changing, requiring small and large brands to adapt. In order to survive and compete against your competitors, you need to focus not only on high-quality products but also on strong branding campaigns.
We’re here to help you with our list of innovative branding tips if you’re struggling to brand your business in today’s market. Firstly, let’s talk about what branding is and how it has evolved in recent years.
Your business can stand out from the competition with innovative branding. Innovative businesses use new products, new ideas, new messages, and new designs.It will help you stand out if you can create something different from what everyone else is doing.
What is Innovative Branding?
An innovative branding strategy involves applying innovation to the branding of a company. Innovative branding is one way to make your brand stand out from the crowd.When done with digital media, this process is most effective.
What the Go-Getters Need to Know about Innovative Branding
Defining branding as “a way to advertise a company’s products and services with a particular design or symbol” may have been accurate back then, but it is no longer relevant today.In many cases, branding is still about the visual identity of a brand, such as its logo, packaging, etc. While these still play an important role in any branding strategy, the idea has evolved greatly over time.
The role of branding today is to discover, create, and organize all the properties and actions that form the perception of a brand in stakeholders’ minds.The idea is to make your business stand out from the competition by promoting it in such a way that it stands out from the crowd. It may sound simple, but strategizing a modern and innovative branding technique requires sound market knowledge and skills.You can do it in a number of effective ways.
1. Utilize social media to its full potential
Social media has made our lives more exciting, fun, and eventful. Besides connecting people worldwide and creating a global community, Facebook is also a great tool for businesses to promote themselves. Social media influences are often available for brand collaborations since it facilitates instant communication with the audience. Making the most of social media for your brand can be as simple as running a referral program or sharing stories on Instagram. For innovative branding, try any or all of these ideas.
2. Consider a referral program
Referral programs encourage previous and existing customers to recommend your products or services to others. It doesn’t matter if it’s a promotion, a discount, or a free product, if the offer is compelling, people will advocate for you.
3. Partner with another brand or account
It can be helpful to collaborate with another business or account that is similar to yours, but is not a direct competitor. Partnering with a brand provides many benefits, including a broader audience, increased social buzz, brand value, and (sometimes) shared resources. Organize a joint project or simply share relevant posts on your social media handles.
4. Make creative videos
Try creative videos instead of static Facebook and Instagram posts. In addition to being more engaging and better at getting your message across, video also allows you to be more creative. Furthermore, they boost brand awareness and educate your audience about your products or services, as well as being more interesting and engaging than static content.
Your videos will get shared on social media as soon as people find them useful and interesting, increasing engagement and traffic. A professional branding agency in Dubai can help you create creative video content if you find it challenging.
Experience the power of our creative video production services and unlock the potential of your brand.
5. Get help from Messenger chatbots
Client communication must be fast when it comes to business sales, marketing, and support. When you’re late getting back to your customers (no matter the reason), chances are they’ll lose their faith and patience and move on. A chatbot powered by artificial intelligence can automate client communication and enhance the support process in a major way.
Studies show that 35 percent of customers want more businesses to use chatbots for communication. Chatbots can provide instant responses, consistent answers, one-on-one client conversations, multilingual chat, and 24/7 availability. Turn your chatbot into a personal shopping assistant that offers personalized product/service suggestions to your followers.
Innovative Branding: What Are Some Examples?
Innovation and branding can be seen in many places. Here are a few examples:
Promotion of brands through social media: It’s a medium that companies use to promote their brands, and social media has become a very important part of people’s lives. Through social media, brands can communicate instantly with customers and influencers can help promote brands through their posts.
Augmented reality (AR) for marketing:
The use of augmented reality (AR) is on the rise. Marketing campaigns incorporate this technology in new, unique ways because companies find new ways to use it. By using AR, people can experience products or services before purchasing them.
Virtual reality (VR) for marketing:
Innovative branding campaigns can also use virtual reality (VR). The use of VR headsets or other VR technology allows customers to experience products differently by being immersed in them.
Social media influencers:
The popularity of social media influencers has increased in recent years. The use of ambassadors has become more accessible to brands looking to market themselves online.
Developing e-Commerce websites:
Businesses can take advantage of e-commerce websites in ways that they cannot with brick-and-mortar stores. Having one website instead of multiple locations around the world allows them to reach out globally. As a result, they are also able to sell 24/7 instead of being restricted by store hours.
Video marketing platforms like YouTube:
Using video marketing, businesses can reach new audiences and connect with existing ones as it is a highly effective method.
What is the Importance of Brand Innovation?
Brand innovation is about creating brands people want to associate with. A company needs to stay up-to-date with the latest trends and be at the forefront of what’s new in the market. Without it, you risk falling behind and missing out on opportunities.
Various types of branding
There are several major types of branding, each with its own advantages and disadvantages. A brief overview of two of the most popular ones follows.
A qualified branding agency often has the most innovative branding ideas if you ever need any help with your company branding.
Product Branding
This type of brand focuses on an actual product. A few examples are the Apple logo, Nike swoosh, Coca-Cola script, or Starbucks mermaid. The benefit of product branding is that it can be used in any marketing campaign or activity.
Services Branding
A service-based brand is based on a service provided by a business rather than the product it sells. Typically, this type of brand is characterized by a logo and some text that describes the business’s services.
Developing an Innovative Branding Strategy
Increasing customer expectations and short product lifecycles make brand strategy innovation more critical than ever. In order to do so, you must have a clear understanding of your brand’s identity and how it fits into the marketplace.
Your brand identity should drive your innovative strategy. Innovative ideas are more likely to happen when your identity is well-defined and concrete.
Knowing your customers is the first step in defining your competitive advantage. Look at your values and see if they stand out from your competitors if you don’t know what sets you apart.
What Are Some Ways Innovative Brands Have Succeeded?
There is more competition than ever in the world today. Getting noticed is becoming harder as more and more people compete for the limelight.
In a sea of competition, innovative brands have succeeded because they have set their sights on the future. In the cutthroat world of business, here are some innovative brands that have succeeded.
1. Tesla
Among the most innovative brands in the world today is Tesla. Its founder, Elon Musk, has leveraged the company’s immense popularity into a market share that will soon dominate the global vehicle market. In light of the trajectory Elon Musk is on, the future looks bright for Tesla.
You can understand Musk’s accomplishments better by looking at our Tesla SWOT analysis.
2. Google
Today, Google holds a significant position in the world because of its innovative search engine technology that sets it apart from its competitors.
Moreover, it has developed revolutionary products such as Google Glass that are changing the lives of people every day. In the long run, Google will likely continue to grow since it always seems to be one step ahead of its competitors.
