Author: admin-moonbox

Packaging is one of the most effective tools for brands not only to attract customers but also to build brand loyalty along with buyers. It is hard to understand that when the world has become technologically advanced, why are brands still sticking to the age-old packaging options with little to no creativity or technical advancement.  With the availability of cutting-edge digital solutions for packaging like NFC (near field communication) and RFID (radio frequency identification), brands still rely on simple packaging that is almost the same as it used to be 10 or even 15 years ago. Brands can incorporate NFC and RFID in the packaging to engage the buyers in an exciting manner. When this adaptation can bring unbounded brand loyalty coupled with thrill among buyers, there have to be multiple reasons behind rooting for simplistic packaging.  Before we discuss the topic of intelligent packaging in detail, let us first try to understand the current state of basic packaging around the globe.

Packaging in the Past 10 Years 

Be it a pack of biscuits, a bag of chips, or even a mobile phone that evolved from the keypad to touch; all of it still comes in similar packaging as it used to over 15 years ago. You might notice the changes in colors, branding, or even the design of the packaging. In some cases, you might even find a slight change in the material used for packaging. However, there is no substantial change.  One noticeable change in mobile phone packaging could be the fact that the box of the phones are much easier to open now, as you just have to hold the lid and the bottom part slides down. However, this convenient packaging is only limited to mobile phones. Products like tablets still make the buyers struggle to get the box opened. Even though the technology is moving at a much faster rate, there is almost no innovation when it comes to packaging.

Why Do Brands Shy Away From the Idea of Intelligent Packaging? 

As per Udo Paneka, the reason for not adopting intelligent packaging has more to do with a lack of awareness instead of a lack of interest. In his recent article, he has pointed out the following mistakes that brands make when it comes to packaging decisions:

• Brands often forget that the consumer packaged goods industry revolves around packaging. This common mistake leads to additional mistakes.
• Brands do not consider the packaging responsiveness of their products, and often don’t realize the impact of even slight changes in the packaging.
• Most of the time, while planning a product innovation, they do not consider the costs of packaging, which often leads to budget constraints or surprise expenses.
• It is often noticed that the marketing departments are clueless about packaging and their briefs are faulty or wrong.

Understandably, the state of packaging is poor and companies have to pay attention to their packaging to beat the competition and retain customers. Incorporating intelligent packaging could be costly at present, but it is sad to notice that such packaging is not even available for premium products. The worst part is that companies are not even trying to bring creative ideas.  If you wish to discuss more on this subject, feel free to reach out to our experts!

About a year ago, one of the prospective clients approached us and said:

“We have to launch next week. We can’t delay. Let’s start with the current branding ideas, and we will keep changing things as we move forward.”

We could not allow that to happen because branding is not a one-off thing that you can change every now and then. It is rather one of the key aspects of your business that have to remain the same for several years, if not for life.  The main reason for sticking to one brand identity is to strengthen brand recognition among customers. Changing it time and again would destroy the whole purpose of the branding process. Therefore, it is crucial to properly plan and selectively choose every aspect of your branding process.

What do you think was the response of our team? 

Of course, we could not deny it! This was a big project. Our team arranged a meeting with the client and explained to them the whole scenario and how this could be a disaster.  Let us have a look at some of the key visual elements that businesses have to consider while drafting an effective brand identity:

The Logo

Your logo becomes the visual representation of your brand, and it is engraved on, literally, everything! You might have to go through several changes to get that one logo that best represents your brand and all that it stands for, but it will be totally worth it!

Color Palette 

Choose the colors that reflect the personality of a brand. For example, you would like to select bright colors when you open a toy store, but you need to pick highly sophisticated colors while selling cosmetics.  It is also better to choose only a few colors and use them throughout their logo, images, designs, and even texts. Moreover, this strategy also helps in building brand recognition. Won’t “red” come to your mind when you hear “Air Arabia”?

Typography 

It is a fancy term for “Fonts”! Just like the colors, you need to pick your fonts carefully because it affects how the audience perceives your brand. Again, for a toy store, you can select fonts like Comic Sans, but you have to be very selective while picking a font for a Cosmetic brand.

Images and Layout

Just like all the aspects discussed above, the images you use must align with the whole theme of your brand. A sophisticated monotone image with a backdrop of London Street will not look good in a blog of your Toy Store’s website. However, the same might look great on a business website. With all this settled, the last thing that you have to focus on is the layout and whether it aligns with the whole branding strategy or not.  That’s it! You are all settled and good to go!  If you are wondering about the project, we still got it! However, our team of superhumans had to put up a lot of extra effort to complete the project before its launch.

Need help with your branding? We are just a message away!

In-depth insights that could be a game-changer in terms of ROI Before we dive deep into the topic, let us first clear out the basics:

So, who are millennials? 

Typically, the people born between the years 1980 and 2000 are referred to as millennials or Gen Y. They are the first generation to be familiar with digital technology and still constitute a huge percentage of the total internet usage across the world.

Why do you need to target them? 

If millennials like something, they buy it! The same might not be the case with their parents or Gen Z. Their parents either prefer counsel before they make a buying decision or they avoid spending money. In the case of Gen Z, they usually need money and permission from their parents. So, in short, targeting millennials generates more ROI.

Does this mean that they are spend thrifts? 

No, definitely not! They are, in fact, the most informed and smart buyers. They not only research the product or service but also consider the pricing, discounts, ratings, etc before making a purchase.

How to Build Millennial Brand Relevance? 

Millennials don’t prefer watching TV. Instead, they choose to watch web series and movies ad-free. They even pay to the video streaming platforms for uninterrupted entertainment. Therefore, advertising through television is not a good idea. Newspapers are also ruled out because their mobiles show them all the news much faster.  In short, the best medium to target millennials is through the internet. However, there are multiple brands in your industry that are targeting the same millennials like you. So, what can you do to grab their attention and stand out from your competitors? Begin with these:

Understand What Kind of Experience Do Millennials Expect

The current marketing scenario is completely different from what it used to be. Brands are going out of their way to offer great experiences. This has significantly raised the expectations of the millennials.  They prefer brands that offer a personalized experience while offering easy communication. Moreover, they feel more drawn towards brands that share the immersive content that inspires, educates, or entertains them.

Focus on Moment Marketing and Make Them Laugh 

Many brands like Zomato and Netflix are leveraging the power of ‘moment marketing’ and ‘meme marketing’ to attract millennials and Gen Z. Their strategy is working tremendously well, especially to build brand awareness, because millennials love to share such content and talk about it. Gen Y and Z even follow brands that share this type of content.

Remember, They Don’t Have Time

Millennials don’t seem to have much time or attention span. They don’t like spending too much time on long-form content. Instead, they like to consume multiple pieces of short content. This is one of the main reasons why Insta Reels and Tik Tok have gained so much popularity.  These are some aspects that you must start working on immediately to make your brand relevant to millennials. For more insights on millennial brand relevance, feel free to reach out to us!  Branding By 8, is a specialized branding agency based in Dubai. We can help transform your brand.

Visit Brandingy8.com today, to find out how we can help with your Brand!

How do you track down the best branding agencies in Dubai? When your business needs to stand out from the crowd, how do you find the branding agency which stands out from the crowd for you? We’ve identified 5 common traits of the best branding agencies in Dubai. Assess each agency in these terms and you’ll quickly get a good idea of which is right for you.

1. Creativity

Creativity is the life blood of incredible branding. It is creativity which breathes life in to your brand, makes it shine and captures your audience’s attention. Without creativity, a branding agency is never going to make your brand as powerful as it can be. Creativity is difficult to measure. However, there are some ways you can identify if a branding agency ticks the creativity box. Start with their website. Is it striking and memorable? If so, dig deeper. What about the words, messages and imagery within? Are they characterful, individual and energised? If so, dig deeper still. Head to their portfolio and check out examples of their work. Look for examples which reflect the very different nature of different clients. Again, assess each one for what the brand makes you feel and think.

2. Digital literacy

Don’t take it for granted that a marketing agency is a digital pro. They need to know how to play the digital game. Your branding agency should be your partner in crime here. The best branding agencies in Dubai have deep-level knowledge of the digital marketing world. They have their finger on the pulse of what is possible and what works well. For example, they know the trends in social media or the algorithm changes from Google. It’s vital that your brand is capable of working seamlessly in the digital world and that digital literacy should be led by your chosen agency.

3. Communicative staff

Branding is so much more personal than most businesses realise. Getting your brand consistent and in tune with your business – whether that’s with a new website, content updates, PPC ads or through other elements – largely comes down to your relationship with your branding agency. Therefore, communicative friendly staff who are interested in your business and your objectives is essential. The staff within the agency should have collective knowledge and experience which complements each other. They should communicate effectively with you and with each other. The best branding agencies in Dubai take the time to get to know each and every client. They listen and they learn. They welcome feedback and through a relationship built on trust and dedication, they deliver.

4. Perfectionism

The best branding agencies are made up of a team of perfectionists! While in other industries it may be necessary to make do or compromise on perfection, the opposite is true where your brand is concerned. It’s not enough to simply be creative and digitally literate if you don’t execute branding efforts with accuracy. Perfect execution is where many branding agencies fall down. They put in the time and effort at the earliest stages and then errors let them down at the end. Your branding team should care, really care, about getting things right first time and every time. Again, dig deep in to their client portfolio and you’ll soon get a feel for accuracy in execution.

5. Online presence

Perhaps the easiest way to get to grips with the best branding agencies in Dubai is to look at the agency’s own online presence. The leading branding agencies always have an impressive digital presence. Head to their social media profiles and check out how active and brand-focused they are. Hop from one platform to another and think about whether they are consistent, while also appealing to different audiences. Crucially, you’re looking to see if the branding agency itself is making a strong impact digitally. If they can take care of their own brand then they can take care of yours too. Don’t be afraid to dig below the surface when assessing different branding agencies in Dubai. The best will always actively encourage it and let their capabilities speak for themselves. The right branding agency can be the difference between success and failure, growth and stagnation. We are exceptionally proud to be one of the best branding agencies in Dubai.

Check us out on our website, on Instagram and Facebook, or let’s meet in person.

A carefully compiled list of top branding books that have helped many entrepreneurs and branding professionals around the world.

“Some books are to be tasted, others to be swallowed, and some few to be chewed and digested…” It doesn’t matter if you’re a CEO, a marketer, or a freelancer, you should definitely chew and digest these books in 2020! The only difference between a brand and a great brand depends on the willingness to explore.  In a general sense, branding is what people think about a particular brand. Whereas, shaping the perspective of the people towards any business, product, or person, falls under the process of branding.  If you wish to build a unique and memorable brand, while standing out from the crowd, this list is totally for you! Reading these books will give you a broader understanding of the term ‘branding’ and all that it entails. So, let’s get started:

1. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek has simplified the basics of branding and relentlessly asks the readers to first focus on the “Why”. You will come across many important questions like this:  “Why are some people and organizations more innovative, more influential, and more profitable than others?”

2. Branding: In Five and a Half Steps by Michael Johnson

The book explores every crucial step to create the simplest and compelling brands, through 1000+ vibrant illustrations and several case studies. Johnson has used simple language to explain the complexities of Branding and practical strategies that work.

3. Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

An ultimate, fun, and engaging guide to choose a unique name for your brand. Apart from tips to create memorable and buzz-worthy names, Watkins also provides up-to-date advice to nab available domains and to ensure that Siri spells your name correctly.

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

“People buy things because they read words that make them want to buy things…”  In this book, Miller has clearly outlined all the factors you need to know about Brand Storytelling so you don’t have to struggle while talking about your business.

5. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

The book presents a unified theory of brand-building, where Neumeier talks about 5 disciplines to bridge the gap between brand strategy and customer experience.

6. Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

Considered the Bible of Branding, this is the book for you if you wish to understand the fundamentals of branding, and need a roadmap to create sustainable and successful brands.

7. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn

Filled with targeted guidance, this book will shed light on specific approaches and principles that transformed ordinary brands into industry leaders. The book is a goldmine of information and real-world examples of leading entrepreneurs.

We hope these books will exceed your expectations!

Graphic designer jobs in Dubai include the entire procedure of identifying needs, imagining as well as designing graphics consisting of illustrations, logos, formats and also photos.

This article examines and explains to you Graphic designer jobs in Dubai and whether graphic design has a scope in Dubai

Graphic Designer Jobs

The skills of graphic designers are in high demand. Here’s a check out the visuals designer job overview and salary benchmarks. Job opportunities in the marketing and advertising area are growing. Because of this, visuals developers, particularly those with internet and also mobile modern technology skills, are in solid demand.

Graphic developers make visual concepts, employing computer system software or by hand, to interact with guidance that encourages, educates, and mesmerizes consumers. They establish the overall design and production style for applications such as ads, brochures, magazines, and also records.

Explore more to find out the list of Graphic Design Companies in Dubai 2023

Graphic development is also called interaction style. It means by using visual designs we are interacting. It is the art of visual communication. A visual developer communicates and demonstrates the concept aesthetically. We can claim visual communication is part of visual creation.

It will be your job to shape the visual aspects of websites, books, magazines, product packaging, events, and more.

The Graphic designer jobs in Dubai contain the entire procedure of specifying requirements, envisioning and creating graphics consisting of pictures, logos, formats, and also pictures. It will be your job to create the look and feel of websites, books, magazines, product packaging, exhibitions, and so on.

There are multiple job possibilities in the visual designing area like you can make a logo design developer, mobile developer, software program developer, and so on.

Essentials of Graphic designer jobs in Dubai

• Tried and tested graphic designing knowledge
• A solid profile of images or further graphics
• Understanding of layout software applications and modern technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• A keen eye for looks and details.
• Excellent interaction abilities.
• Ability to function systematically and also fulfil target dates.
• Degrees in Design, Fine Arts, or related fields are also desirable.

Advantages of Graphic designer jobs in Dubai

• Much better job option.
• It is easy as well as easy to find.
• Expansion and also innovative thinking.
• Profession oriented.
• Make Extra.
• End up being a Specialist.

Freelance Graphic Designer Dubai – What are the Tips to Consider as a Freelance Designer?

Let’s take a look at everything you need to know about making the most of your freelance graphic designer dubai work.

#1. Your clients will not always come to you.

One of the most significant things to recognise when turning your passion for graphic design into a side hustle is that you’ll likely have to go out of your way to secure new clients. This is especially true if you’ve never done commissioned work before.

Fortunately, it’s not as challenging as it may seem at first to get people curious about your services.

If you haven’t already, it’s extremely recommended that you build a professional website to showcase yourself as a designer. Not only will this deliver you a platform to host your past projects, but you’ll also encourage people to find you on Google’s search results. 

#2. Network on social media

Networking with other professionals in your industry can be very beneficial. You can learn a lot about how to get your business started by talking with other graphic designers. You may also have the opportunity to work on projects with other designers. This can help you show your skills to future clients.

Establishing a social media presence has other benefits besides reaching other designers, though— there’s a chance that your audience will share or repost the content that you put on your platform.

In some scenarios, this can exponentially enrich the amount of exposure your work receives.

#3. Create a killer portfolio

Your portfolio should always be revised with your most recent/best-performing work (as long as your clients grant to you do so). 

As your skills enhance, you should gradually cycle out your lower-quality work with more recent projects so that the overall quality of the portfolio gradually enhances. 

In general, you’ll also want to guarantee that your portfolio contains a vast array of content. This will significantly aid you in establishing your diversity as a graphic designer, an attribute that’s likely to score you more projects in the future. 

Additionally, expanding your graphic design work will likely help you improve in other areas as well.

Read more on Top 5 Go-to Websites for Graphic Designers

#4. Prioritize customer service

While this is something that every graphic designer should always focus on, delivering stellar customer service is extremely important during the early stages of your freelance career.

Unfortunately, part of being ‘new’ as a freelance worker is having to put additional effort into making others in the industry take you seriously. Even if you’ve been involved in graphic design for decades, a lack of skilled history could make people anxious when it comes to working with you.

Here are some steps you can take to ensure your clients are satisfied:

• Never missing a deadline
• Delivering multiple revisions if required by your client
• After the project is completed, follow up with them to find out how they felt about the process

Airbnb, the online property rentals company, moves its spend away from performance marketing and into brand marketing. It will also focus more on public relations. The overall amount that Airbnb invests in marketing as a percentage of revenue will never return to pre-pandemic levels, the company said.

The pandemic brought to light, for Airbnb, that after slashing its outlay by more than half, did not impact their online traffic. The discovery led to significant cost-cutting on performance marketing and focusing more on brand marketing.

Brand marketing focuses on establishing an emotional connection to manifest customer loyalty, while performance marketing is more concrete and revolves around data and lead generations. But, you need to speak his language for a customer and tell him a story he will not forget. It is crucial to connect with the audience personally, and brand marketing is the soul of branding as it creates the pathway to purchase through emotional connections.

Airbnb gauged the customers’ state of mind and went to great lengths to address their emotions. Given the uncertainty of travel and impending pandemic gushes, travelers were reluctant to make new reservations. The company introduced a blanket refund policy offering last-minute cancellations and full refunds. There were chaos, confusion, and anger among consumers and hosts.

In the beginning, the company worked hard to reassure its customers and took care of their apprehensions, thus encouraging hesitant customers to proceed with bookings. This was a brave step in brand marketing that augmented credibility and prompted an emotional response from the consumer, stimulated customer loyalty, and influenced purchase; they excelled in their plan when companies struggled to stay afloat.

Airbnb became the hero of all communication, thus carving a brand identity and emphasizing the organization’s values through their brand’s personality. Airbnb won the deserved integrity through a strong brand marketing approach that led them to win customer loyalty amidst economic mayhem.

The Airbnb annual report revealed a significant decline in performance marketing spending, such as online bidding and search marketing, compared to brand marketing such as TV and the Olympic Games’ sponsorship. Marketing represented 14.2% of revenue in 2020, compared with 23.7% in 2019, as the company cut costs drastically.

Airbnb was built on passion, gut, and determination with a humble start that metamorphosed into a giant travel industry entity. Ever since the Airbnb strategy has been closely observed by many, their shift from performance marketing to brand marketing is making waves.  The company mentioned that the shift in marketing strategy was material, stating further that the reduction in performance marketing focuses on brand marketing. Airbnb’s agencies include Droga5 for creative and Essence for media; Shifting spend into brand and PR.

This move will be monitored closely by other agencies and advertisers as performance marketing has been very effective lately, especially since online disruptors have used data-driven targeting on digital platforms such as Google, Facebook, and Amazon to boost sales growth.

The company also mentioned that this shift was to show that the company’s strategy had evolved, revealing the intrinsic strength of the brand character. The last three months of 2020 witnessed a significant comeback of all lost traffic, and all of it was direct or unpaid. Airbnb also mentioned that they rely on “unpaid” search engine optimization; backing it up with the fact that their SEO results have been adversely affected by the launch of Google Travel and Google Vacation Rental Ads, impacting the prominence of their platform in organic search results for travel-related terms and placement on Google.

The company shifted to a full-funnel marketing approach, resulting in as much voice as other major travel companies combined.  As part of its brand marketing impetus, Airbnb launched its biggest brand campaign in five years, “Made possible by hosts”, at the beginning of 2021. It features Airbnb hosts and is designed to “inspire more people” to rent out their properties as the coronavirus lockdowns ease, and consumers start traveling again.

“Even though the Airbnb brand is main-stream, the idea of hosting is not,” the company said. As part of the company’s brand-building strategy, they have decided to put 9.2m Airbnb shares in an endowment fund to reward hosts and let them “share in the success”; strengthening their brand investment plan to encourage buyers.

The annual report outlined how Airbnb sees the differences between brand and performance marketing.

“Brand marketing increases awareness among potential hosts and guests, helping them understand the benefits of hosting and booking stays and experiences, and what makes these stays and experiences distinctly Airbnb,” the report said.

“While performance marketing drives additional traffic from high-intent prospective guests, the strength of the Airbnb brand and our communications strategy allows us to be less reliant on performance marketing.” They intend to use performance marketing where it is economically viable and marks a higher rate-of-return.

The stock market prospectus stated that performance marketing also faces risks around data and privacy because of constant global regulations. A marketing platform should constantly be reassessed to confirm its credibility for driving the business forward, and brand marketing has proven beneficial to brands time and again.

Brian Wieser, global president of business intelligence at Group M, the media-buying arm of WPP, said there was a rationale for Airbnb to switch from performance marketing to brand marketing and public relations.

Have you noticed that you don’t like watching the same movie over and over again even if it is one of your favorites? Beyond a point it gets boring. Branding is no different. To keep your branding fresh and interesting you have to wrap it up in different interesting stories ultimately conveying the same promise, confirming your commitment to your target market. It’s not easy. But it’s interesting, and definitely profiting. Most of our businesses have suffered the jolt from the present pandemic. Many brands have experienced a major setback and some are even forgotten. In fact, some are even replaced by new brands. Brand revival is crucial and possible. You can get back on your feet with a few smart moves that we discovered along the way as we immersed in branding and re-branding many a brand to keep them on top of the consumers’ mind through and after the pandemic. This comeback is not about the business you have built, it is about the business you are going to build. The one thing to remember is every recession comes with changes in consumer expectations and buying patterns, and, technological advancement creates new aspirations. Either you are with the times or you are not in the league at all. In fact, the only reason your competition might be growing faster than you is because of the technology put to an advantage.

For brand revival, there are a few very important steps to be implemented with complete honesty and dedication. You might think, since your grandfather did business a particular way and earned his buck and more, you too might sail through. The sad part is you will sink. Don’t get caught up in past laurels, because business is fluid and ever-evolving. You have to create a new plan with a fresh perspective to stay afloat. So let’s create it: Reassert your brand value through a smart process.

1. Give your product new dimensions

Redefine why your brand exists and what it offers to create fresh perceptions based on the latest buyers’ expectations and purchase patterns.

2. Make your consumer want your brand

Create an offering tailored to a particular mindset and grab a niche in the market who will think five times before making a shift. Make your brand feel like it’s made for them only. Discover a strong consumer drive and go after it hammer and tongs.

3. Looks are deceptive

Change the look of your brand, not to deceive, but to appeal to the audience with something they have been looking for in your brand product category. Research to gather the right insights to discover the unrealized value and try to bring it to the surface through a new look.

4. Make an overwhelming offer

Add value to your brand. Make it more customer-centric by adding exactly what the target is looking for. Make an offer they can’t refuse and watch your sales bar hit the sky.

5. What’s in a name? 

Well, everything. Your brand name can create a major market shift if it addresses a particular need or perception that the audience is looking for. Sometimes a particular brand function when incorporated in the name can become a vital distinguishing factor leading the consumer to make a purchase.

6. Realign your distribution network

Find your consumer and reach out to him or her through a well-planned fresh distribution channel that your consumer is likely to visit. Be sure, if well directed your consumer will be thrilled to find you in your new place and take you home with them.

7. Pricewise 

Pricing can change the game. Create a fresh lease of value for your brand through pricing and value adds. Demonstrate different levels of value for your bulk category, special category, and top-end category and create wider markets through operating at flexible price points.

8. Tell a different story

Integrate your brand into the lives of your consumer by telling stories they will relate to and want to hear, establishing personal value for the brand. Engage your audience by telling them something that will draw them to your brand by building intrigue and curiosity. A new story will change the way your customer perceives your brand. Just the same way your grandma made the same porridge interesting with anew fairy tale every day. A word of caution: Every brand carries with it a best before date unless you continually look for ways to renew it. A successful brand is always exploring the next possibility.

Some ask why a small business needs branding. We tell them, as a branding agency we grew from small to big, and that’s what branding does to your brand. We grew the hard way and with us, we grew our people to take our culture forward every day in every way.

Listed below are branding insights that might take your brand a long way:

1.  DEFINE YOUR BRAND Study your product or service in-depth. Search the market pockets and research the emotive and rational needs of the target audience. Define your brand character that connects with the target market and differentiates your brand from other players in the same category.

2. THINK OF YOUR BRAND AS A PERSON All of us are made up of beliefs and values that shape our character. We wear different personalities that are expressed through a diverse choice of colors, taste, and our response to situations and people. Your brand is also built of out these elements and it is important to have an intense understanding of what qualities your brand carries. Your brand personality will help your target to identify with your brand at an aspirational level.

3. THE DRIVING FACTOR Outline the purpose of your brand and your brand heroes to establish a strong brand positioning to convey your brand identity and brand character in all communication mediums. This will further establish a strong connection with the consumer.

4. CUSTOMER RELATIONSHIPS Create customer trust with honest branding by delivering what is promised. Advocate your company values in every endeavor of brand communication to form a strong and long-standing relationship with your consumer.

5. A CONSISTENT TONE OF VOICE Substantiate your brand character with a consistent manner and tone to communicate what your brand stands for. This tone will become your brand voice and reinforce brand recall.

6. STOP BEING REPETITIVE Make your key messages work together to shape comprehensible brand identity.

7. AVOID IMMITATING BIG BRANDS Your brand identity will form out of a distinctive approach to your customer that sets you apart from others in the same market. Original is always in style and any kind of imitation is always hard to believe along the way.

8. BELIEVE IN YOURSELF Be daring. Carve our niche. And, be flexible to fit the mind of the ever-evolving customer. Big brands are laden with bureaucracy making it difficult to be bold with branding. As a small brand, you have an advantageous edge by being innovative.

9. BRANDING IS THE SOUL OF YOUR BUSINESS Don’t dilute your brand positioning with haphazard discounts. Instead, offer more through well-planned promotions that will emphasize your brand mission.

10. BE FLUID Today’s customer is intelligent and as a brand respects his intellect by not giving away everything upfront. Create intrigue and allow the customer to discover the genius of your brand. This is a great way to manifest brand ambassadors who celebrate your brand by telling everyone about their great experience with your brand. If you need support with your brand, from creating your initial brand strategy to the visual identity elements contact us and we’ll help you discover your brand story.