Author: admin-moonbox

A design or photograph’s success depends on the use of balance, color, and other compositional elements. Combining text, photos, and abstract shapes into a single design poses the challenge of bringing a sense of harmony and cohesion. So how is the rule of thirds used in Design? By using the rule of thirds in design, designers, artists, and photographers can create a more balanced composition while directing the viewer’s attention to important elements.

By creating a grid of three columns wide and three rows tall, the rule of thirds divides up a design or photo into thirds. For designers and photographers, grid layouts are frequently used as guidelines; graphic designers can use them as a way to align text, position photos, and generally arrange all the elements in a way to make it easier for the viewer to ingest the information (like reading a book) by dividing it up into evenly-spaced rows and columns. Similarly, visualizing a grid over the picture helps direct attention and focus so the viewer does not feel lost.

Using the rule of thirds in design, the lines meet at four “intersections” at the center of the page that correspond to the scene’s primary focal points. This asymmetry (of using the odd number 3 instead of 4 rows and columns) creates just enough tension to create a dynamic sense of flow to the piece.

It should be noted that this is more of a guideline than a rule. If you want to design well, your intuition should always guide you more than any hard-and-fast rules. In order to ensure that your focus is directed for the best visual impact, many people recommend keeping a mental image of this 3 x 3 grid.

How is the rule of thirds used in design?

Here we will delve into on how is the rule of thirds used in design?. The concepts of “asymmetry” and “balance” are not mutually exclusive in composition. Perfectly symmetrical photographs have a strong sense of balance – but they sacrifice flow and movement. Symbols of symmetry suggest stasis, rigidity, and even confrontation, as symmetrical figures (or scenes) seem to “stare you down” and stand firmly in place. You can experiment by adding elements on the other side of the page that may give your composition a pleasing counterbalance by pushing your subject towards one side or the other.

As a guidepost for your content, the central intersections of the rule of thirds eliminate the guesswork of composition. A viewer will naturally land on the subject if at least one of the four central intersections (or guiding lines) aligns closely with it.

In web design, you can use the rule of thirds by placing a call-to-action button or other key element in one of these sweet pots, since the eye naturally falls upon the four intersection points.

Also read more on Graphic Design Services – Turning Your Marketing ideas Into Reality

How the rule of thirds in graphic design is illogical?

It is common for non-designers and junior designers to think that great design is symmetrical. It must look good if everything is symmetrical and feels right! However, that isn’t the case.

We are naturally drawn to contrasting elements. It oozes depth, layers, and uniqueness thanks to imperfectly designed elements.

In creating asymmetrically beautiful layouts, the rule of thirds is deceptively simple. It would look too low if you hung a picture frame perfectly centered on a living room wall. We anchor a frame higher than we normally would, so that our eyes can gaze into the center of the art. By playing to the room’s height, the art creates a sense of balance.

When we use the rule of thirds in our designs, the same thing happens. The rule of thirds helps us create a sense of visual hierarchy and avoid the tendency to center everything perfectly so that our eyes know what to look at first.

Explore more on Top 5 Go-to Websites for Graphic Designers

How to use the rule of thirds grid in your design?

Laying out the grid

Create the rule of thirds grid by drawing three lines that are evenly spaced vertically and horizontally. The result will be three columns, three rows, and four intersecting points.

Most design software allows you to create this grid, or you can enable grid view in your camera settings. On the iPhone, you can activate a grid based on the rule of thirds (Settings > Camera > Composition > Grid).

I’m glad to help. Now that you have a rule of thirds grid, you can use it. 

Decide what your main elements are

“In the blink of an eye” refers to the human eye, which is the fastest muscle in the body. Every second, it can focus on 50 different objects. In order to keep us safe, our eyes constantly scan, process, and store information.

As a result, it’s difficult to design with the expectation that someone will find what we want them to see, without our involvement. Here is where the rule of thirds grid comes into play.

The eyes are constantly moving around looking for elements to latch on to when we read, see art, or watch a movie. The field of view can be given visual priority.

Before applying the grid in your work, think about what your design or artwork is about. 

What is the most important element someone needs to consider first?

You need to pay attention to every element of your design. To make sure it shouts louder than everything else, pick the most important one and align it to the grid.

If your page has 10 elements, order them by priority. It is impossible to have 10 elements with priority, so choose the most important element.

Winding up:

In the vast landscape of graphic design services in Dubai, selecting the ideal company can be a daunting task. A key strategy for assessing a graphic design agency is to carefully examine their portfolio and determine if it aligns with the type of work you are seeking. Additionally, it is crucial to evaluate whether the agency possesses experience in handling projects similar to the one you have in mind. For tailored graphic design services in Dubai, it is advisable to choose an agency that has successfully executed comparable projects in the past.

When you buy marketing or direct mail materials for your business or event, you know that each piece of print marketing material has a different term. Pamphlets and brochures are no exception. So whats the major difference between pamphlet vs brochure?

Many of our customers ask us what the real difference is between brochures and pamphlets. People often use these two words interchangeably when printing product or company information in a booklet format. There is only one difference between the two: their names. Pamphlets and brochures generally look similar, but there are some slight differences to note. For clarification, let’s define pamphlets and brochures further and provide a few examples of each. Here we will have a quick look into the difference between pamphlet vs brochure

Discover Exceptional Company Brochure Design Services at MoonBox

BROCHURES: WHAT ARE THEY?

The brochure is a single or multi-page folded paper that sells the products or services of a company.

There are several ways to fold and staple this piece of paper to create separate pages. Brochures are sometimes referred to as booklets. Despite looking similar to a pamphlet, brochures are more commonly used for advertising a company’s products or services. There are usually more images in brochures than words. Brochures can be used to introduce new products or describe service offerings to prospective customers.

Here is an overview of brochures:

• Product/service advertising

• Binding can sometimes be seen

• Pages in multiples

PAMPHLETS – WHAT ARE THEY?

Pamphlets, by definition, are small booklets that advertise or provide information about a single topic.

Their primary purpose is to inform rather than to sell. The term “leaflet” is sometimes used to describe a pamphlet as well. Pages of pamphlets are stapled together or printed on both sides of one sheet and folded several times. Pamphlet designs can vary in shape, size, and number of pages. Some common uses for pamphlets include political campaigns, event promotion, and communicating organization information.

An overview of pamphlets:

• Informational in nature

• Format unbounded

• A limited number of pages are available

SIZES OF PAMPHLETS & BROCHURES

A pamphlet or brochure’s size can be determined by the specific requirements and design preferences. There are, however, some common sizes for these print marketing materials. The following are a few standard brochure and pamphlet sizes:

PAMPHLET SIZES:

1. Standard Letter Size (8.5″ x 11″):

   It provides ample space for text and images and is commonly used for pamphlets.

2. Half-Letter Size (5.5″ x 8.5″):

   Distributing or carrying this size is convenient because it is smaller and more compact.

3. DL Size (99mm x 210mm):

   Pamphlets in the DL size are popular because they are longer and narrower, allowing for unique layouts.

BROCHURE SIZES:

1. Tri-Fold Brochure:

   A tri-fold brochure is typically 8.5″ x 11″. The document is folded into three panels, each measuring approximately 8.5″ x 3.66″.

2. Bi-Fold Brochure:

   Typically, bi-fold brochures are 8.5″ x 11″ folded in half, resulting in four panels of approximately 5.5″ x 8.5″.

3. Square Brochure:

   Square brochures come in various sizes, such as 6 inches by 6 inches, 8 inches by 8 inches, and 10 inches by 10 inches. An appealing and unique format is offered by these square dimensions.

Also read more on Innovative Brochure Design Ideas for a Stunning and Unique Marketing Collateral

Brochure vs Pamphlet – Whats the Difference?

so, what’s the difference between a pamphlet and a brochure? Here are the main points to discuss

1. Companies use brochures to advertise and sell multiple products and to inform customers about discounts and offers. In contrast, a pamphlet’s aim is to inform readers about a particular topic or make them aware of a new product by describing its key features.

2. Pamphlets are smaller than brochures, because they contain less but significant information on the subject matter. For creating pamphlets, companies typically use a single sheet of paper with two or three folds. The company may use more than one paper if they require so, however, brochures are large in size compared to business cards. Multiple pages are often bound together. All the main features of the company’s products are listed on these pages.

3. What makes a pamphlet inexpensive? The answer is quite simple since pamphlets do not require special printing paper. In addition, it does not require any unique designs or images, so pricing and design costs are kept to a minimum. On the other hand, brochures are more expensive because they require glossy paper for printing. To make your patrons, i.e. your audience, like your content, you would need to add beautiful graphics and designs.

4. It is well known that brochures are used to sell a company’s products, whereas pamphlets are used to inform or spread awareness about a specific subject.

5. A pamphlet contains information, while a brochure contains promotional material.

WHERE CAN I GET A BROCHURE DESIGN SERVICES?

The Moonbox, of course! To ensure that your pamphlet or brochure is high quality and designed with all the correct information, we offer the best company brochure design services. To make your pamphlet or brochure look professional, we have a knowledgeable design team. Our mailing and logistics services ensure that your brochures or pamphlets are stored correctly and mailed on time.  Check out the Moonbox Design Services and request a quote 

What is ADNOC?

ADNOC ( The Abu Dhabi National Oil Company) is the biggest oil company in the United Arab Emirates. It is a government-owned company. In more than 50 years, it has developed into a commercially successful brand.

ADNOC Logo: what does it mean?

A business should also keep in mind that this bird symbolizes force and courage. The falcon’s claws were depicted in the original logo, with many details. There was a red flame in its chest, indicating that ADNOC was an energy company.

Moonbox, a premier Dubai-based logo design company and branding agency, excels in capturing wonder through a proven formula of storytelling and effective communication, elevating businesses to new heights.

The Meaning and History of the ADNOC Logo

An ADNOC logo has always featured a stylized falcon. There has, however, been a dramatic change in the appearance of the bird. From a cluttered design to a sleek modern logo, it has come a long way.

1971 – 1998

First of all, why did the company choose the falcon as its symbol? In order to understand this, it is important to remember that falcons are the national bird of the UAE. The company’s roots are emphasized by this choice, which is in some ways a tribute to the country. The company has always had national ambitions, as well.

Additionally, this bird represents strength and courage, which are important qualities for a business.

A falcon’s head claws were depicted in the original logo, along with plenty of details. In its chest, a red flame indicated that ADNOC was an energy company.

There was plenty of blank space above the bird’s head inside a rather large blue rectangle. The bird emblem became even more realistic when it symbolized the sky. The downside was that it didn’t work this way here and created the illusion that someone had forgotten to cut off the excess.

1998 – 2016

We can still see the blue “sky” in the second ADNOC logo, which looks like a piece of paper the designers forgot to remove.

However, the bird looks far more modern than it did in the previous version. Since only the head is left, the expression on the bird’s face is more prominent, so there are more emotions. Swooshes also create a dynamic style on the falcon. The flame is gone, but a red stroke remains on the bird’s chest.

Unlike the original logo, this one features the wordmark in blue. Since the emblem also lost black elements, the designer had to change the lettering’s color to match the simpler palette.

Bilingualism remains in the logo. The type in the English version of the wordmark is legible and retains its overall style. However, due to the disappearance of the unique strokes in the previous version, it’s lighter and more generic.

2016-Present

ADNOC announced the adoption of a new logotype in November 2016. It is also simpler than its predecessor. By far, it looks sleeker and more effective.

The bird’s head now occupies most of the surface. This white box has blue details and is enclosed in a blue box. The box is a square instead of a rectangle like the previous logo. Therefore, there is no blank space. Thus, the emblem appears more proportionate and logical.

There is no longer a red swoosh on the falcon’s chest. As a result, flame symbolism is no longer present. However, the swoosh itself did not clearly refer to the flame. To understand its meaning, you had to compare it with the previous logos, while the 2016 version can be understood without knowing this allusion.

Warning : All logos are protected under international copyright laws and copyrighted to their respective owners. Any content may not be reproduced, distributed, published, transmitted, modified, or otherwise exploited without prior written permission.

Colors and font

The ADNOC logo has always been blue. There is a darker shade in the 2016 version. Partly due to the darker color and partly due to the larger glyphs, the wordmark is more legible.

In the world of branding, a logo is not just an image; it’s a visual representation of a company’s identity and values. When a well-established brand decides to change its logo, it’s a significant decision that can either breathe new life into the brand or risk alienating its loyal customer base.

Fanta, the renowned beverage company, recently unveiled its new logo, sparking curiosity and discussion among consumers. In this article, we’ll explore the evolution of Fanta, the importance of a logo, the previous logo, and the reasons behind the rebranding decision- Fanta New Logo.

The Evolution of Fanta

Fanta, known for its wide array of fruit-flavored carbonated drinks, has a rich history dating back to its inception in the 1940s. Over the years, Fanta has adapted to changing consumer preferences and market trends. This evolution has been instrumental in maintaining its relevance in a highly competitive beverage industry.

The Importance of a Logo

A logo serves as the face of a brand. It’s the first thing consumers notice and associate with a product. A well-designed logo can communicate a brand’s values, personality, and message effectively. As a result, changing a logo is a strategic decision that must align with the brand’s evolving identity.

Old Fanta Logo

Before the recent rebranding, Fanta’s logo had been in use for a substantial period. The previous logo featured bold, playful lettering in orange and blue, encapsulating the brand’s vibrant and fun image. It had become synonymous with Fanta’s identity over time.

The Rebranding Decision

Rebranding is not undertaken lightly, and Fanta’s decision to change its logo was driven by a desire to keep up with modern design trends and changing consumer tastes. The brand recognized the need to adapt and refresh its image to stay relevant in a highly competitive market.

The New Fanta Logo Unveiled

The new Fanta logo, a result of careful planning and creative design, has been met with both excitement and curiosity. It retains the brand’s signature orange and blue colors but presents them in a fresh, contemporary design. The bold and playful lettering remains, emphasizing the brand’s fun-loving nature.

Design Elements and Symbolism

The new Fanta logo incorporates various design elements that symbolize Fanta’s commitment to innovation and the evolution of its product line. The dynamic, flowing lines in the logo represent movement and energy, highlighting the brand’s dynamic nature.

Color Palette Selection

Fanta’s choice of orange and blue in its logo has always been symbolic of its fruity and refreshing beverages. The use of these colors in the new logo maintains a sense of continuity with the brand’s heritage while adding a modern twist.

Impact on Brand Identity

The new Fanta logo aligns with Fanta’s mission to provide consumers with refreshing and innovative beverages. It communicates a sense of modernity and vitality that the brand aims to project.

Consumer Perception

Consumer perception plays a vital role in rebranding. Fanta’s aim with the new logo is to convey freshness and excitement. Early responses from consumers suggest that the logo change is resonating positively with them.

Marketing and Promotion

Changing a logo is not just about altering the brand’s image; it’s also about marketing and promoting the change effectively. Fanta is leaving no stone unturned in creating awareness and building anticipation around its new fanta logo.

Rollout Strategy

Fanta has devised a well-thought-out strategy for rolling out the new logo across its product line and promotional materials. This strategic approach ensures a seamless transition for consumers.

The Key Elements of Fanta’s Logo

#1. Vibrant Color Palette

Fanta’s logo has always featured a vibrant color palette. The use of bold and playful colors, such as orange, blue, and yellow, has become synonymous with the brand. This color scheme not only appeals to the target audience but also conveys the essence of the product – a fun and fruity drink.

#2. Iconic Bubbles

The bubbles in the logo symbolize the carbonation and effervescence of Fanta. They add a sense of excitement and refreshment, making the logo instantly recognizable and memorable.

#3. Playful Typography

Fanta’s choice of typography is playful and dynamic. The use of bold, curved letters reflects the brand’s youthful and energetic spirit. It also makes the logo easily readable and memorable.

#4. Consistency

One of the key reasons for Fanta’s global success is the consistency of its logo and brand identity. The logo has remained true to its core elements while adapting to modern design trends. This ensures that consumers can always identify Fanta, whether on a billboard, a can, or a digital platform.

Fanta New Logo – Fanta Unveils a Fresh Logo as Part of Its Inaugural Global Brand Identity Rollout

After successfully promoting the Sprite brand on a global scale last year, The Coca-Cola Company has shifted its focus to Fanta.

Fanta, for the first time in its history, is set to introduce a single global brand identity with a uniform logo across all of its markets. Up until now, Fanta had maintained distinct logos and packaging designs in the United States compared to its international counterparts. While the US market adhered to the rounded logo introduced in 2010, in 2017, the UK underwent a rebranding, adopting a logo featuring a more angular font and a green leaf motif, enclosed by a colored circle representing the flavor. Most of Fanta’s international markets followed suit, utilizing a logo akin to the UK version, albeit with slight variations in some regions.

The Coca-Cola Company, the parent organization of Fanta, believes that this unification of Fanta’s brand identity worldwide will elevate it to a consistent and prominent position alongside other iconic brands within The Coca-Cola Company’s portfolio, including Coca-Cola and Sprite. The new brand identity is already available both in physical stores and online channels, marking a significant shift in Fanta’s global branding strategy.

Developed in collaboration with Jones Knowles Ritchie, the new logo closely resembles the one introduced in the UK six years ago. It features a similarly angular font and retains the inverted blue and white coloring. However, the new logo departs from the previous version by eliminating the colored circle and green leaf.

Fanta, established in 1940, is the second oldest brand under The Coca-Cola Company’s umbrella. Over the years since its inception, its identity and logo have undergone significant transformations, as noted by Sue Murphy, the Senior Director of Design.

“With this refresh, our objective was to refine each element of the brand, making it bold and iconic to ensure its longevity and global recognition,” she explains.

Conclusion

In conclusion, Fanta’s new logo represents a bold and refreshing change in the brand’s image. It aligns with the brand’s commitment to innovation and vitality. As consumer perceptions continue to evolve, Fanta’s logo change reflects its dedication to staying current and relevant.

FAQs

1. Why did Fanta decide to change its logo?Fanta changed its logo to adapt to modern design trends and evolving consumer preferences while maintaining its brand’s identity.

2. What are the key design elements in the new Fanta logo?
The new Fanta logo features dynamic, flowing lines that represent movement and energy.

3. How have consumers reacted to the new Fanta logo?
Early responses from consumers have been positive, indicating that the logo change is resonating well with them.

4. How is Fanta promoting its new logo?
Fanta has a comprehensive marketing and promotion strategy to create awareness and anticipation around its new logo.

In the vibrant business landscape of Dubai, where competition is fierce and innovation is key, making a lasting impression is crucial. One of the most effective tools for showcasing your brand and its offerings is a well-designed company brochure. In this blog, we’ll delve into the world of company brochure design and printing in Dubai, emphasizing the importance of Company Brochure Design in Dubai. Let’s explore the key elements and best practices that can help your business thrive in this dynamic market.

Understanding the Significance of Company Brochures

Dubai’s diverse and competitive marketplace necessitates the use of powerful marketing materials. Company brochures serve as versatile assets that can convey your brand’s message, products, and services effectively. We’ll discuss how a professionally designed company brochure can create a strong and lasting impact.

The Art of Company Brochure Design

An engaging and memorable design is fundamental to the success of your company brochure. We’ll explore the critical components of company brochure design, including color schemes, typography, imagery, and layout. It’s crucial to tailor your design to resonate with Dubai’s diverse and multicultural audience.

Lets explore more on Brochure Design Ideas

Choosing the Right Printing Partner in Dubai

Printing your company brochures in Dubai requires the right partner. We’ll guide you through the process of selecting a reputable printing company that can meet your specific needs. Whether you prefer digital or offset printing, the choice of printing technique matters to achieve the desired quality.

Selecting the Perfect Paper and Finish

The choice of paper and finish is a critical decision that can significantly impact the look and feel of your company brochure. We’ll discuss the various paper options available in Dubai, such as gloss, matte, and specialty finishes, and how to select the one that aligns with your brand’s identity and message.

Company Brochure Printing in Dubai: Tips and Techniques

Dubai boasts a thriving print industry with access to cutting-edge technology. We’ll explore the different printing techniques available in the region and provide tips on optimizing the printing process to ensure a high-quality final product.

Enhancing Sustainability in Company Brochure Design

Dubai is not an exception to the global concern for sustainability. Discover how to incorporate eco-friendly practices into your company brochure design and printing processes, such as using recycled paper and environmentally conscious printing methods.

Promoting Your Business with Company Brochures

In a bustling market like Dubai, effective distribution strategies are crucial for the success of your company brochure. We’ll explore various methods, from placing brochures in high-traffic areas to incorporating digital channels into your distribution efforts.

Measuring the Impact of Your Company Brochure

To assess the effectiveness of your company brochure, you need to track and measure its impact. Learn how to gauge success through lead tracking, conversion rates, and return on investment (ROI) to ensure your brochure is contributing to your business objectives.

Conclusion

In the fast-paced and competitive business environment of Dubai, mastering the art of company brochure design and printing is essential for businesses looking to make a memorable impression. Effective design, quality printing, and strategic distribution are all critical components of a successful marketing campaign. Use this guide to unlock the potential of Company Brochure Design in Dubai and create marketing materials that truly stand out, enabling you to connect with your target audience effectively and leave a lasting impact. 

In a notable shift, Twitter has decided to retire its well-known bird logo in favor of the sleek letter ‘X,’ which now stands as its official logo. This strategic rebranding follows an announcement made by Elon Musk over the weekend, marking a significant departure from the platform’s visual identity. Users visiting the platform can already witness this transformation, as the change has been promptly implemented on the website.

A Shift in Identity

Since the platform’s creation, the Twitter bird logo, which has been synonymous with it, has stood for connection, simplicity, and open communication. The soaring bird against the background of blue stood for open communication, freedom of expression, and the huge reach of the online world.

However, times change, and so do brand strategies. The transition from the bird to the ‘X’ signifies more than just a visual shift. It suggests a bold step towards redefining Twitter’s identity in a landscape increasingly dominated by innovation, technological disruption, and the need for constant evolution.

The Symbolism of ‘X’

The ‘X’ logo invites interpretation because it doesn’t immediately indicate a bird or social media. The letter “X” often refers to development, exploration, and mystery. By using this logo, Twitter may be indicating that it wants to explore new areas, promote artistic expression, and open up new possibilities for communication and interactions.

Following the replacement of Twitter’s well-known blue bird with the ‘X’ logo, Elon Musk once again initiated a modification. During Tuesday afternoon, Musk substituted Twitter’s ‘X’ logo with a version sporting slightly bolder lines. However, he subsequently announced his intention to revert this alteration. As you can see the image is embedded below.

Moreover, the letter ‘X’ holds broad appeal due to its universal recognition that transcends languages and cultures. This shift can also signify Twitter’s aspiration for a more extensive and inclusive global impact.

 While unveiling the new logo, Musk described it as an “interim” choice, implying the potential for further logo alterations down the line. This suggests that Twitter might be exploring additional branding updates in the future, demonstrating a dynamic and evolving approach to its visual representation.

Website Redirection: A Strategic Move

An intriguing aspect of Elon Musk’s rebranding is he revealed that the domain x.com has been redirected to twitter.com., a domain name closely aligned with his past endeavors, now redirects to twitter.com. This strategic maneuver consolidates Twitter’s new identity and reinforces its presence under the ‘X’ banner. It could also indicate a potential synergy between Musk’s ventures and Twitter’s evolution. A point of interest arises from a tweet by Elon Musk, wherein he revealed that the domain x.com has been redirected to twitter.com.

Elon Musk’s Influence

The announcement of the logo change was made by Elon Musk, a figure known for his trailblazing ventures in various industries. The influence of Musk and his propensity for creative thinking are evident in this rebranding choice. As soon as he announced the change in a tweet, it immediately attracted attention and discussions on why it was necessary.

Musk’s involvement adds a layer of intrigue to the rebranding. It suggests that Twitter, under his newfound influence, is embracing a more daring and unconventional approach to its identity. This aligns with Musk’s reputation for pushing boundaries and embracing change as a means of progress. 

A hint emerged that the term “tweet” might be discarded, as Musk initially replied to a user that they would now be labeled as “X’s.” However, as is often the case with Musk, deciphering the actual truth can be quite the challenge.

Image Credits : Twitter.com

Read more on How Impactful is Logo Design On Brand Recognition?

Conclusion

At Moonbox, we view a brand’s logo as its unique mark, demanding precision, creativity, and a profound grasp of its identity. Just as Twitter took this courageous step, We are the No:1 Logo design company in Dubai and ready to help brands navigate rebranding and logo design journeys. Our team of creative professionals is dedicated to creating logos that capture a brand’s essence while reflecting its growth.