Author: admin-moonbox

In the fast paced world of digital marketing, an authentic brand stands as torchbearer for escorting businesses towards true success. Promises are just mere words, if the brand does not strive to live up to them, continually, sincerely and transparently. In that pursuit, navigating through the chaos and hurdles of the digital world becomes nothing less than a necessity. In this blog, we will dig upon the nuances and ideas behind authentic branding and how the right actionable strategies can cultivate trust, loyalty and that deep sense of connection you aspire to build with your target market and audience. 

What is Brand Authenticity?

At its very inherent core, brand authenticity simply means the commitment a brand makes in congruence to its values, communication, message and actions, all cohesively. The definition of brand authenticity simply trumps over the superficial conceited marketing tactics, encapsulating the genuine and true essence of the brand. In that regard, authenticity is something that consumers resonate with on an intuitive and emotional level, fostering trust and brand loyalty, a great asset for any brand. 

How To Build Brand Authenticity? 

Craft Your Brand’s Story

Everyone loves listening to a compelling story, especially your audience would want to, about you. You must not merely just string words together, you must weave a captivating narrative that consolidates the complete essence of your brand. Start from jotting along the lines of the vision and mission of your brand. Then delve into what your brand is, where it is from and where it aspires to head in the future. Now highlight the unique selling points, something that makes you stand apart from the crowd. Furthermore, you can add what is the zeal that drives your brand? 

Once you are able to draw the canvas of your brand’s identity, tailor these elements authentically by sharing anecdotes, milestones and experiences that stupefy your audience and grab their attention towards the brand’ journey, values and the true purpose. You can employ several channels for this purpose such as your website, social media platforms, email newsletters so that your brand’s story is communicated on pan-digital plane. By doing this, you are able to portray the heart and soul of your brand, so that it forges a more profound connection with your audience, instilling a sense of belongingness. 

Harnessing the Power of Social Media for Brand Community Building

It is irrefutable that social media has revolutionized the way brands interact with their audience base, enabling them the unparalleled opportunity to build a community and engage with them. To harness this power, you must start by identifying the platforms that are the best for this purpose. Which means you will have to analyze in adept as to when your audience is most active, what are they inclined towards. Start by creating a specific Facebook Groups, where stir engagement through shared experiences, addressing frequently asked questions, and connecting with like-minded people. 

Recently influencer marketing has become a popular way of making young and talented minds become the face of the brand. Moreover you can also percolate into other existing communities through addressing comments, concerns and soliciting feedback. This will associate a sense of conduciveness and inclusivity with your brand as the audience will feel valued and heard. And considering that social media platforms are brimming with young, fresh and talented target markets, you can champion a major brand advocacy by doing this right. 

Harnessing the power of social media for brand community building becomes seamless with Moonbox’s innovative social media services, designed to engage, grow, and foster loyal communities around your brand.

Humanizing Your Brand

In the precarious digital world that we are living in, consumers crave authenticity, especially from the brands that they support. Not Ai, but humans crave for humans. That’s what makes a brand authentic. One extremely powerful way of doing that is by humanizing your brand, i.e show more human interactions, faces and stories behind it. By doing this you get the best of both worlds. How? 

By sharing and putting up more faces of your team members, you not only humanize your brand in the race of AI generated content but also motivate and muster a sense of appreciation for your team members. Sounds amazing right? Share more behind-the-scenes glimpses of your team in action, from brainstorming sessions, product analysis meetings, morning scrum meetings to even team outings and HR activities. This builds a solid foundation of credibility with your audience and also establishes transparency and authenticity of the brand. 

Consistent & Continual Communication

Consistency is vital when it comes to brand communication. Be it from messaging, emails, newsletters, press releases, or business communications, you must pay due attention to the right tone, voice and visual identity. You must be able to maintain consistency across all your channels so that the brand identity remains intact and uniform. 

You can start by creating a brand guideline, an outline of your brand’s root idea, core values, key messaging, chosen tone and visual elements and making your team hyperaware about it. Whether it is a simple social media post or your website content. This consistent, congruent and continual communication effort substantiates the brand’s reputation and your audience appreciates how seriously you take your brand’s messaging. 

Assessing the Authenticity

Once you are able to solidify your brand’s authenticity, you must be able to measure the impact to assess the effectiveness and refine your approach. Start by tracking the metrics of engagement levels, customer feedback and lead conversion from diverse platforms. This can give you valuable insight into what your audience thinks of your brand. Based on this assessment you can further amend and refine your approach of brand communication.

Bottomline

Brand authenticity is the cornerstone to survive this cruel, cut throat and chaotically competitive digital landscape. At this point, the importance of brand authenticity is well corroborated. This practice needs consistent commitment and alignment with core values on all vertices of your business. 

At Moonbox, we help you steer through this digital jungle and get the elixir of successful branding with authentic and creative strategies. Are you ready to have a heart to heart candid conversation with your audience? 

What’s stopping you? Let’s do this over the Moon together!

Do you use vehicles in your business? Have you thought about using vehicle branding as a marketing tactic? In addition to increasing brand visibility, vehicle branding improves brand recognition and builds brand loyalty. In this article, we will discuss the benefits of vehicle branding and how to make it effective.

Vehicle Branding Benefits

1. Increased brand visibility:

A branded vehicle can be used as a mobile billboard to promote your brand to a broader audience. You can reach people who may not have heard of your business otherwise by driving your branded vehicles around your target market.

2. Improved brand recognition:

Having consistent branding across your vehicles can help your audience recognize your brand more easily. As a result, they will be more likely to remember your business when they need your products or services in the future.

3. Building brand loyalty:

Building a sense of community around your brand is possible with branded vehicles. When customers see your vehicles out and about in their neighborhoods, they may become more loyal to your business.

Vehicle Branding Types

1. Vehicle wraps:

Vehicles are often branded in this way. Vinyl wraps are large graphics applied directly to the body of a vehicle. The designs, colors, and messages can be customized.

2. Decals:

Vinyl decals are smaller graphics applied to specific parts of a vehicle, such as the doors or windows. You can brand your vehicles in a more subtle way with them.

3. Custom paint jobs:

You can make a statement with a custom paint job. It is possible to choose any color or design you want, but be aware that this can be an expensive option.

The process of designing a vehicle wrap

Consider these key elements if you decide to wrap your vehicle:

1. Keep it simple:

From a distance, your design should be easy to read and understand.

2. Make use of high-quality images:

It is important to use high-resolution images that will maintain their quality when enlarged.

3. Choose colors that complement each other:

Colors should be consistent with your brand identity, and avoid using too many colors.

Vehicle Branding Best Practices

Keep these best practices in mind when branding your vehicle:

1. Ensure consistency across all branded vehicles:

Your branded vehicles should all have the same design and messaging.

2. Ensure that the branding is visible from a distance:

You should use large fonts and images that can be read and recognized from a distance.

3. Ensure that the design is simple and easy to read:

Use a simple, easy-to-read font to avoid clutter.

Case Studies

Some businesses that have successfully used vehicle branding are listed below to illustrate its effectiveness:

1. Coca-Cola:

Red delivery trucks have been an integral part of Coca-Cola’s branding strategy for decades. Coca-Cola’s logo is prominently displayed on the trucks.

2. Domino’s Pizza:

In order to promote their brand and increase visibility, Domino’s Pizza uses branded delivery vehicles. Pizza images are featured on their vehicles, as well as the company’s logo and messaging.

Car Logo Design : Things To Consider

A car is not only a mode of transportation but also more than that. . It’s a way to make a statement. Every car brand tells a story about the person who drives it — who they are, where they’re going, and what drives them. You can create a best-in-class car logo for your brand.

Your logo is the heart of your brand, whether you run a car club, own a dealership, or have your own car company. To create a car logo that speaks to your customers, you must first understand the basics of car branding. Explore our collection of car logo designs from every aspect of the transportation and car industries. Learn how others are using colors, formats, fonts, and symbols to drive new business, as well as how to incorporate them into your own design. Whenever you’re ready to create a logo for your car brand, MoonBox logo design services are the perfect solution.

Conclusion

You can increase your visibility and promote your business by branding your vehicles. You can ensure your branded vehicles are successful by choosing the right type of branding, designing an effective vehicle wrap, and following best practices. Analyze your business’s needs and goals, and come up with a branding strategy that fits your budget and brand identity.

Moonbox offers comprehensive vehicle branding services, including professional logo design to elevate your brand’s visual identity. Our expert designers specialize in crafting unique and impactful logos that seamlessly integrate with the overall vehicle branding, ensuring a cohesive and eye-catching presentation. Trust Moonbox to transform your vehicles into powerful brand ambassadors, leaving a lasting impression on your audience with our exceptional logo design services as part of our holistic vehicle branding solutions.

Frustration free packaging streamlines the unboxing experience, enhancing customer satisfaction by minimizing hassles, reducing waste, and delivering a seamless, user-friendly interaction.

What is Frustration Free Packaging?

Frustration free packaging (FFP) is a consumer-friendly and environmentally conscious approach to product packaging. It is designed to simplify the process of opening and using a product, minimizing the frustrations commonly associated with traditional packaging.

 FFP prioritizes ease of opening, often incorporating features like tear strips, perforated lines, and user-friendly closures to eliminate the need for tools or excessive force. Moreover, frustration-free packaging aims to reduce environmental impact by using minimalistic designs that result in less waste. Clear instructions, simplicity in design, and a focus on enhancing the overall customer experience characterize frustration-free packaging, making it a win-win solution for both consumers and businesses.

Distinguishing Frustration Free Packaging from Standard Packaging

• User Experience:

• • • Frustration-Free Packaging: Prioritizes a positive user experience by incorporating easy-to-open designs, tear strips, and simplified closures, minimizing the need for tools or excessive force.
    • Standard Packaging: Often involves more complex seals, multiple layers, and may require tools for opening, leading to a potentially frustrating unboxing experience for consumers.

• Environmental Impact:

• • • Frustration-Free Packaging: Emphasizes sustainability by using minimalistic designs, reducing packaging material, and minimizing waste, contributing to eco-friendly practices.
    • Standard Packaging: Can be less environmentally friendly due to the use of excess materials, intricate designs, and a higher likelihood of generating more packaging waste.

• Packaging Design:

• • • Frustration Free Packaging: Characterized by simplicity, clear instructions, and a focus on minimizing unnecessary elements, contributing to a sleek and straightforward design.
    • Standard Packaging: Often involves more elaborate designs, graphics, and additional features, which may contribute to a visually appealing presentation but can complicate the opening process.

• Cost and Efficiency:

• • • Frustration-Free Packaging: May result in cost savings for businesses due to reduced packaging materials, lower shipping costs (as a result of lighter packages), and potentially fewer returns related to damaged products during unboxing.
    • Standard Packaging: May incur higher costs associated with materials, shipping, and potential returns due to a more intricate packaging design.

• Customer Satisfaction:

• • Frustration Free Packaging: Aims to enhance customer satisfaction by prioritizing ease of use, reducing frustration during unboxing, and creating a positive overall impression.
  • Standard Packaging: While it may offer aesthetic appeal, it could lead to customer dissatisfaction if the packaging proves challenging to open or results in excess waste.

What Factors Contribute to the Cost-Effectiveness of Frustration Free Packaging?

Several factors contribute to the cost-effectiveness of frustration-free packaging. Firstly, the streamlined design of frustration free packaging involves the use of fewer materials, reducing overall production costs. The simplified structure not only makes the packaging process more efficient but also minimizes waste, contributing to additional cost savings. Secondly, the lighter weight of frustration-free packages leads to lower shipping costs, benefiting both the manufacturer and the environment.

Additionally, the reduced likelihood of damaged products during shipping results in fewer returns, saving businesses on potential additional expenses. Altogether, the combination of minimalistic design, decreased material usage, and enhanced shipping efficiency positions frustration-free packaging as a cost-effective solution for businesses looking to optimize both their production and logistics processes. 

Explore more on Food Packaging Design : A Complete Guide

Amazon Frustration Free Packaging

Since 2019, Amazon has been promoting its “Frustration-Free Packaging” initiative to its sellers. This program allows companies that sell their products via Amazon to qualify for a special packaging standard. Products that meet these criteria are shipped to customers with minimal packaging. The objectives of this program are to ensure that the packaging is sufficient to be sent directly without needing extra packaging materials, is user-friendly and easy to open, and is made from sustainable or recyclable materials.

Amazon’s frustration free program

We’ve all encountered the challenge of opening an over-secured package during our online shopping experiences, akin to a puzzle that would stump even Houdini. The frustration of seeing your purchased item trapped inside a fortress of tough plastic and wires can be quite infuriating. To address this, Amazon has introduced the Frustration Free Packaging (FFP) program, offering both sellers and customers a more convenient and user-friendly packaging solution.

Frustration Free Packaging by FBA

The Frustration Free Packaging (FFP) program, distinct from conventional packaging, is tailored specifically for e-commerce shipping. It focuses on protecting the product while ensuring that the packaging is straightforward to open. With FFP, you often only need to open the Amazon box, and perhaps an additional smaller box for minor components, before the product is ready for use.

This streamlined approach not only enhances the customer experience but also significantly cuts down on packaging waste. An extra perk of the FFP program is that it employs 100% recyclable packing materials, so by using it, you’re benefiting both yourself and the environment.

Winding Up

Using Frustration-Free Packaging is an effective strategy to avoid “wrap rage” among your customers, leading to their increased satisfaction. This, in turn, often results in more positive seller feedback and product reviews. Enhanced reviews and feedback significantly boost your likelihood of securing the coveted Buy Box on Amazon. Therefore, by opting for Frustration-Free Packaging, Small & Light, or any similar seller programs, you’re not only aiding the environment and pleasing your customers but also giving your own business a boost. It’s a win-win situation for everyone involved.

MoonBox, a premier packaging design firm based in Dubai, UAE, specializes in crafting distinctive and eye-catching packaging designs. Their expertise lies in making products stand out and effectively conveying their value to customers. For a range of branding services including packaging design, brochure creation, logo development, and more, consider reaching out to Team MoonBox, a leading branding agency in Dubai.

A design or photograph’s success depends on the use of balance, color, and other compositional elements. Combining text, photos, and abstract shapes into a single design poses the challenge of bringing a sense of harmony and cohesion. So how is the rule of thirds used in Design? By using the rule of thirds in design, designers, artists, and photographers can create a more balanced composition while directing the viewer’s attention to important elements.

By creating a grid of three columns wide and three rows tall, the rule of thirds divides up a design or photo into thirds. For designers and photographers, grid layouts are frequently used as guidelines; graphic designers can use them as a way to align text, position photos, and generally arrange all the elements in a way to make it easier for the viewer to ingest the information (like reading a book) by dividing it up into evenly-spaced rows and columns. Similarly, visualizing a grid over the picture helps direct attention and focus so the viewer does not feel lost.

Using the rule of thirds in design, the lines meet at four “intersections” at the center of the page that correspond to the scene’s primary focal points. This asymmetry (of using the odd number 3 instead of 4 rows and columns) creates just enough tension to create a dynamic sense of flow to the piece.

It should be noted that this is more of a guideline than a rule. If you want to design well, your intuition should always guide you more than any hard-and-fast rules. In order to ensure that your focus is directed for the best visual impact, many people recommend keeping a mental image of this 3 x 3 grid.

How is the rule of thirds used in design?

Here we will delve into on how is the rule of thirds used in design?. The concepts of “asymmetry” and “balance” are not mutually exclusive in composition. Perfectly symmetrical photographs have a strong sense of balance – but they sacrifice flow and movement. Symbols of symmetry suggest stasis, rigidity, and even confrontation, as symmetrical figures (or scenes) seem to “stare you down” and stand firmly in place. You can experiment by adding elements on the other side of the page that may give your composition a pleasing counterbalance by pushing your subject towards one side or the other.

As a guidepost for your content, the central intersections of the rule of thirds eliminate the guesswork of composition. A viewer will naturally land on the subject if at least one of the four central intersections (or guiding lines) aligns closely with it.

In web design, you can use the rule of thirds by placing a call-to-action button or other key element in one of these sweet pots, since the eye naturally falls upon the four intersection points.

Also read more on Graphic Design Services – Turning Your Marketing ideas Into Reality

How the rule of thirds in graphic design is illogical?

It is common for non-designers and junior designers to think that great design is symmetrical. It must look good if everything is symmetrical and feels right! However, that isn’t the case.

We are naturally drawn to contrasting elements. It oozes depth, layers, and uniqueness thanks to imperfectly designed elements.

In creating asymmetrically beautiful layouts, the rule of thirds is deceptively simple. It would look too low if you hung a picture frame perfectly centered on a living room wall. We anchor a frame higher than we normally would, so that our eyes can gaze into the center of the art. By playing to the room’s height, the art creates a sense of balance.

When we use the rule of thirds in our designs, the same thing happens. The rule of thirds helps us create a sense of visual hierarchy and avoid the tendency to center everything perfectly so that our eyes know what to look at first.

Explore more on Top 5 Go-to Websites for Graphic Designers

How to use the rule of thirds grid in your design?

Laying out the grid

Create the rule of thirds grid by drawing three lines that are evenly spaced vertically and horizontally. The result will be three columns, three rows, and four intersecting points.

Most design software allows you to create this grid, or you can enable grid view in your camera settings. On the iPhone, you can activate a grid based on the rule of thirds (Settings > Camera > Composition > Grid).

I’m glad to help. Now that you have a rule of thirds grid, you can use it. 

Decide what your main elements are

“In the blink of an eye” refers to the human eye, which is the fastest muscle in the body. Every second, it can focus on 50 different objects. In order to keep us safe, our eyes constantly scan, process, and store information.

As a result, it’s difficult to design with the expectation that someone will find what we want them to see, without our involvement. Here is where the rule of thirds grid comes into play.

The eyes are constantly moving around looking for elements to latch on to when we read, see art, or watch a movie. The field of view can be given visual priority.

Before applying the grid in your work, think about what your design or artwork is about. 

What is the most important element someone needs to consider first?

You need to pay attention to every element of your design. To make sure it shouts louder than everything else, pick the most important one and align it to the grid.

If your page has 10 elements, order them by priority. It is impossible to have 10 elements with priority, so choose the most important element.

Winding up:

In the vast landscape of graphic design services in Dubai, selecting the ideal company can be a daunting task. A key strategy for assessing a graphic design agency is to carefully examine their portfolio and determine if it aligns with the type of work you are seeking. Additionally, it is crucial to evaluate whether the agency possesses experience in handling projects similar to the one you have in mind. For tailored graphic design services in Dubai, it is advisable to choose an agency that has successfully executed comparable projects in the past.

When you buy marketing or direct mail materials for your business or event, you know that each piece of print marketing material has a different term. Pamphlets and brochures are no exception. So whats the major difference between pamphlet vs brochure?

Many of our customers ask us what the real difference is between brochures and pamphlets. People often use these two words interchangeably when printing product or company information in a booklet format. There is only one difference between the two: their names. Pamphlets and brochures generally look similar, but there are some slight differences to note. For clarification, let’s define pamphlets and brochures further and provide a few examples of each. Here we will have a quick look into the difference between pamphlet vs brochure

Discover Exceptional Company Brochure Design Services at MoonBox

BROCHURES: WHAT ARE THEY?

The brochure is a single or multi-page folded paper that sells the products or services of a company.

There are several ways to fold and staple this piece of paper to create separate pages. Brochures are sometimes referred to as booklets. Despite looking similar to a pamphlet, brochures are more commonly used for advertising a company’s products or services. There are usually more images in brochures than words. Brochures can be used to introduce new products or describe service offerings to prospective customers.

Here is an overview of brochures:

• Product/service advertising

• Binding can sometimes be seen

• Pages in multiples

PAMPHLETS – WHAT ARE THEY?

Pamphlets, by definition, are small booklets that advertise or provide information about a single topic.

Their primary purpose is to inform rather than to sell. The term “leaflet” is sometimes used to describe a pamphlet as well. Pages of pamphlets are stapled together or printed on both sides of one sheet and folded several times. Pamphlet designs can vary in shape, size, and number of pages. Some common uses for pamphlets include political campaigns, event promotion, and communicating organization information.

An overview of pamphlets:

• Informational in nature

• Format unbounded

• A limited number of pages are available

SIZES OF PAMPHLETS & BROCHURES

A pamphlet or brochure’s size can be determined by the specific requirements and design preferences. There are, however, some common sizes for these print marketing materials. The following are a few standard brochure and pamphlet sizes:

PAMPHLET SIZES:

1. Standard Letter Size (8.5″ x 11″):

   It provides ample space for text and images and is commonly used for pamphlets.

2. Half-Letter Size (5.5″ x 8.5″):

   Distributing or carrying this size is convenient because it is smaller and more compact.

3. DL Size (99mm x 210mm):

   Pamphlets in the DL size are popular because they are longer and narrower, allowing for unique layouts.

BROCHURE SIZES:

1. Tri-Fold Brochure:

   A tri-fold brochure is typically 8.5″ x 11″. The document is folded into three panels, each measuring approximately 8.5″ x 3.66″.

2. Bi-Fold Brochure:

   Typically, bi-fold brochures are 8.5″ x 11″ folded in half, resulting in four panels of approximately 5.5″ x 8.5″.

3. Square Brochure:

   Square brochures come in various sizes, such as 6 inches by 6 inches, 8 inches by 8 inches, and 10 inches by 10 inches. An appealing and unique format is offered by these square dimensions.

Also read more on Innovative Brochure Design Ideas for a Stunning and Unique Marketing Collateral

Brochure vs Pamphlet – Whats the Difference?

so, what’s the difference between a pamphlet and a brochure? Here are the main points to discuss

1. Companies use brochures to advertise and sell multiple products and to inform customers about discounts and offers. In contrast, a pamphlet’s aim is to inform readers about a particular topic or make them aware of a new product by describing its key features.

2. Pamphlets are smaller than brochures, because they contain less but significant information on the subject matter. For creating pamphlets, companies typically use a single sheet of paper with two or three folds. The company may use more than one paper if they require so, however, brochures are large in size compared to business cards. Multiple pages are often bound together. All the main features of the company’s products are listed on these pages.

3. What makes a pamphlet inexpensive? The answer is quite simple since pamphlets do not require special printing paper. In addition, it does not require any unique designs or images, so pricing and design costs are kept to a minimum. On the other hand, brochures are more expensive because they require glossy paper for printing. To make your patrons, i.e. your audience, like your content, you would need to add beautiful graphics and designs.

4. It is well known that brochures are used to sell a company’s products, whereas pamphlets are used to inform or spread awareness about a specific subject.

5. A pamphlet contains information, while a brochure contains promotional material.

WHERE CAN I GET A BROCHURE DESIGN SERVICES?

The Moonbox, of course! To ensure that your pamphlet or brochure is high quality and designed with all the correct information, we offer the best company brochure design services. To make your pamphlet or brochure look professional, we have a knowledgeable design team. Our mailing and logistics services ensure that your brochures or pamphlets are stored correctly and mailed on time.  Check out the Moonbox Design Services and request a quote 

What is ADNOC?

ADNOC ( The Abu Dhabi National Oil Company) is the biggest oil company in the United Arab Emirates. It is a government-owned company. In more than 50 years, it has developed into a commercially successful brand.

ADNOC Logo: what does it mean?

A business should also keep in mind that this bird symbolizes force and courage. The falcon’s claws were depicted in the original logo, with many details. There was a red flame in its chest, indicating that ADNOC was an energy company.

Moonbox, a premier Dubai-based logo design company and branding agency, excels in capturing wonder through a proven formula of storytelling and effective communication, elevating businesses to new heights.

The Meaning and History of the ADNOC Logo

An ADNOC logo has always featured a stylized falcon. There has, however, been a dramatic change in the appearance of the bird. From a cluttered design to a sleek modern logo, it has come a long way.

1971 – 1998

First of all, why did the company choose the falcon as its symbol? In order to understand this, it is important to remember that falcons are the national bird of the UAE. The company’s roots are emphasized by this choice, which is in some ways a tribute to the country. The company has always had national ambitions, as well.

Additionally, this bird represents strength and courage, which are important qualities for a business.

A falcon’s head claws were depicted in the original logo, along with plenty of details. In its chest, a red flame indicated that ADNOC was an energy company.

There was plenty of blank space above the bird’s head inside a rather large blue rectangle. The bird emblem became even more realistic when it symbolized the sky. The downside was that it didn’t work this way here and created the illusion that someone had forgotten to cut off the excess.

1998 – 2016

We can still see the blue “sky” in the second ADNOC logo, which looks like a piece of paper the designers forgot to remove.

However, the bird looks far more modern than it did in the previous version. Since only the head is left, the expression on the bird’s face is more prominent, so there are more emotions. Swooshes also create a dynamic style on the falcon. The flame is gone, but a red stroke remains on the bird’s chest.

Unlike the original logo, this one features the wordmark in blue. Since the emblem also lost black elements, the designer had to change the lettering’s color to match the simpler palette.

Bilingualism remains in the logo. The type in the English version of the wordmark is legible and retains its overall style. However, due to the disappearance of the unique strokes in the previous version, it’s lighter and more generic.

2016-Present

ADNOC announced the adoption of a new logotype in November 2016. It is also simpler than its predecessor. By far, it looks sleeker and more effective.

The bird’s head now occupies most of the surface. This white box has blue details and is enclosed in a blue box. The box is a square instead of a rectangle like the previous logo. Therefore, there is no blank space. Thus, the emblem appears more proportionate and logical.

There is no longer a red swoosh on the falcon’s chest. As a result, flame symbolism is no longer present. However, the swoosh itself did not clearly refer to the flame. To understand its meaning, you had to compare it with the previous logos, while the 2016 version can be understood without knowing this allusion.

Warning : All logos are protected under international copyright laws and copyrighted to their respective owners. Any content may not be reproduced, distributed, published, transmitted, modified, or otherwise exploited without prior written permission.

Colors and font

The ADNOC logo has always been blue. There is a darker shade in the 2016 version. Partly due to the darker color and partly due to the larger glyphs, the wordmark is more legible.