icon

Author: admin-moonbox

Categories
Blogs

Brand Elements that Are Essential for Creating a Cohesive Identity

Brand Elements

Logos are often confused with brands when referred to as brands. Logos are only one of the elements that make up a brand. In order to better understand what a brand means, let’s dig deeper.

A cohesive brand identity and recognition in the marketplace require branded elements that appeal to customers’ every sense. In the long run, this will lead to strong and lasting brand loyalty from your customers.

Read more on What is Brand Identity?

Brand identity consists of the following elements:

  1. Name

  2. Logo

  3. Color

  4. Slogan

  5. Image

  6. Shape

  7. Graphics

  8. Typography

TIP: Hire the best branding agency in Dubai to ensure your brand identity is flawless.

Brand elements that are essential

  • Brand Name

There is a spoken element to a brand called a brand name. A phrase, letter, number, or word can be included. As an example:

  • Pepsi

  • 7Up

  • Reebok

The process of naming a brand can be quite challenging, and the process of changing its name can be even more challenging. Finding a name that is unique, catchy, and reflects the soul of your brand takes time and effort. A brand name should therefore be thoroughly researched and examined before it is approved.

  • Logo/mark

The logo of a brand is also known as the brand’s mark. A brand’s visual elements. Symbols and signs can be used to identify a product or service. As for the definition, a logo can be a trademark or an abstract design, such as Rolex Crown.

  • URL

It’s also known as a web address or a uniform resource locator. Typically, it is based on what your company is about or its name in order to link your company with online content.

Companies look for a space on the web that suits their brand names based on the definition. Due to the rapid growth in URLs, this is not an easy task.

By using URLs, a brand’s recall can be enhanced. Strong brands use their literal name as their main URL. Customers can easily find the brand on the web this way.

  • Character

It is a colorful and imaginary symbol that takes on characteristics of a human being. There are two types of brand characters: animated characters like Chester Cheetah and live-action figures like Ronald McDonald. Ads usually feature these characters.

Brand characters increase brand awareness since they are catchy and attention-grabbing. Additionally, they show the fun side of the brand, which enhances its likability and acceptance.

  • Slogan

It is a phrase or tagline that expresses your brand’s vibe. A brand’s positioning is reinforced by communicating information about the brand in a persuasive or descriptive manner. In most cases, companies carefully choose their slogans because they must reflect their company’s image.

  • Jingles

Brand jingles are usually referred to as the sound of a brand. A professional songwriter composes a short musical message about a branded product or service. These jingles are meant to communicate brand meanings and benefits indirectly so that people feel a certain way about the product or service.

Furthermore, it helps increase brand awareness by mentioning the brand name multiple times, which makes encoding the needed messages easier.

The McDonald’s jingle “I’m lovin’ it“ has been stuck in people’s heads for a long time. McDonald’s has succeeded in influencing people’s thoughts and actions thanks to this.

  • Packaging

Brand packaging involves designing wrappers or packages for a product. It’s important for marketers to pick the right functional components for their packaging. Along with the innovative criteria needed to choose catchy colors.

 Conclusion

All of the brand elements work together to create a brand identity. It’s crucial for creating brand awareness. The elements of a brand are selected so that they align with each other and contribute to the overall image of the brand.

Categories
Blogs

LogoType vs Logomark – Key Differences Explained for Branding

Logotype vs Logomark

Logotype vs Logomark-Key Differences

Logotypes are logos centered around the company name or initials, while logomarks are logos centered around symbols. A logo is a mark that represents a brand in general. Thus, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo.

In addition to logotypes, logomarks can also be referred to as pictorial logos or logo symbols.

Visa, Coca Cola, or Google are examples of logotypes. A name can be designed with a picturesque or stylistic font, but at its core it’s just text.

Apple’s logo, Twitter’s bird or Target’s target are examples of logomarks (or pictorial marks).

The confusion arises when the lines between them blur. Many logos include both text and a picture. There are some logos that contain text that resembles a picture. It appears that logo trends favor experimental hybrids that cannot be categorised as either one or the other. Basically, there are three options. Rather than just logotype vs. logomark, it’s logotype vs. logomark vs. a combination.

In addition, companies are increasingly using more than one logo. It is becoming increasingly popular to have different logo variations depending on the location, which is known as variable or responsive logo design. One company might use a logotype on its email letterhead, a logomark on their mobile website, and a combination on a giant street billboard. With multiple logos, you can select the one that is best suited to each location.

To summarize, when you see “logotype,” think “text,” when you see “logomark,” think “picture,” and don’t forget that they can be combined. You can choose more than one logo, depending on where and how you plan to use it.

Let’s get into the nitty-gritty: pros and cons of each, which brands should use them, and how they should be designed.

What is a Logotype?

Logotypes include text or letters, such as the company name, initials (monograms), or a person’s signature. Logotypes are associated with more traditional and formal approaches to branding, and tend to promote name recognition.

A logotype’s success depends on how well it matches the brand’s identity. Colorful, loopy cursive letters suggest a more casual and fun brand than bold, black letters.

Avoid thinking logotypes are “easier” than other options. They’re actually more difficult to design than logomarks: both require design choices such as composition, sizing, and color, but logotypes also require typography choices.

The Pros of Logotypes:

  • Make sure you are going for a traditional and classic look (be sure that’s the look you’re going for)
  • Suitable for recognizing names
  • A great way to raise brand awareness
  • Provides an opportunity for puns and wordplay
  • Provides information about the company
  • There is no risk of confusion between brands

The Cons of Logotypes:

  • Logomarks tend to be more compact and don’t fit every location
  • There are fewer creative options; they aren’t as “fun” as logomarks
  • It doesn’t work well for brand names that are long or hard to pronounce
  • There are some letters that offer more artistic opportunities than others
  • In a few years, stagnant logotypes may appear dated due to font trends

For Which Brands are Logotypes Recommended?

  • Brands that want their names to be known
  • An indication of what the brand does can be found in its name
  • Logos that incorporate a slogan
  • Formal industries such as finance and law have strong brands
  • Brands looking to leverage a famous name
  • Taking a sophisticated or historical approach to branding

What is a Logomark?

To be iconic, you must first have an icon. In the same way that stick figures depict people, logomarks depict concepts or ideals. A logomark can have a powerful impact on how people perceive your entire brand when used correctly.

Logomarks must make the most of visual communication, unlike logotypes. Different shapes convey different messages: circles convey playfulness and informality, while squares suggest stability and confidence. You can manipulate abstract shapes to create a unique visual for your brand. It also applies to colors, size, and negative space.

Alternatively, you can use a popular image to express your brand personality. Nothing says “wisdom” like an owl, or maybe you want to show your environmental sensibilities with Uprooted, below. With the freedom to use pictures, you can also convey what your business does with an illustration.

The Pros of Logomarks:

  • Personalized and unique (if well designed)
  • Creativity unbridled
  • Using the right image can capture and convey complex ideas – a picture is worth a thousand words
  • Flexibility in how it can be used; great for displaying various aspects of a brand
  • It can be enlarged or compressed to fit a variety of spaces

The Cons of Using a Logomark:

  • Brand recognition for new brands can be slowed down
  • To achieve the full effect, graphic design expertise is required
  • Risks creating an emblem that looks too similar to another logomark

For Which Brands are Logomarks Recommended?

  • There are several companies whose names are objects or animals, such as Apple’s apple, Shell’s shell, and Penguin’s penguin
  • A radical rebranding is needed by emerging brands
  • An image of a logomark can demonstrate a company’s service or product
  • An icon or symbol that represents your brand identity already exists, such as scales of justice for a law firm.

Read more on How Impactful Is Logo Design On Brand Recognition?

Choose a Logo That Fits Your Brand

There are so many options when it comes to logos. You should pick a logo that perfectly represents who you are as a company. Do you need a logo but are not sure what type to choose?

Remember. Make sure you get your logo right, as it is your most important branding asset. Don’t worry if you lack design experience; hiring a professional designer is your insurance policy. Contact the MoonBox Logo Design team for your Future Collaboration.

 

Categories
Blogs

Graphic Design Services and Benefits for Businesses

graphic design services

Graphic design is an essential aspect of any business that wants to make a lasting impression on its audience. It involves the creation of visual content that communicates a brand’s message, values, and ideas. A good graphic design can attract the attention of potential customers, convey a message effectively, and build a positive brand image. In this blog, let’s explore the different types of graphic design services and their benefits for businesses.

#Logo Design

A logo is the most critical component of a brand’s visual identity. It’s the first thing people see and recognize when they think about a brand. A well-designed logo can help a business stand out and create a lasting impression on its audience. Our team of talented graphic and creative designers at Moonbox excel in bringing your brand to life. We create unique logos that represents a business’s values, products, or services. 

Pro tip: Make sure your brand logo is simple, memorable, and recognizable.

#Website Design

A website is a crucial marketing tool for any business. It’s the first point of contact between a business and its customers. A well-designed, user-friendly website is the first step to attracting potential customers, building trust, and provide a positive user experience. With a combined experience of 30+ years to their credit, our graphic designers create websites that are visually appealing, easy to navigate, and communicates a business’s message effectively.

#Branding

Branding is the process of crafting an identity, unique to a business. It involves the development of a brand’s visual and verbal identity, including its logo, color scheme, typography, and messaging. A consistent brand identity across all marketing channels can help build brand recognition and loyalty. With Moonbox, create the visible elements of a brand-colours, design, logotype, name, symbols—that collectively distinguish your brand in the consumers’ mind.

#Social Media Design

Social media platforms are a vital marketing channel for businesses and an integral part of graphic design services. A professional graphic designer can create social media designs that are visually appealing, communicate a message effectively, and reflect a business’s brand identity. Social media designs include posts, banners, ads, covers, and other digital marketing collaterals. 

#Brand guidelines 

Brand guidelines are clearly stated regulations and expectations that specify how your company’s name should be presented to the public. Brand guidelines enable companies to maintain consistency while showcasing who they are, what they do, and what they stand for. Imagine it as a brand “rulebook” that unifies the overall aesthetic of your company. Effective brand rules are those that communicate your brand effectively, both internally and externally. They should therefore be brief, simple to read, and easily accessible online.

Graphic design services are essential for any business that wants to make a lasting impression on its audience. Whether it’s a logo, website design, branding, print design, or social media design, investing in graphic design services can help a business stand out and achieve its marketing goals.

If you’re looking for branding and design services that can bring your brand to life and make it stand out, we’re just a call away!

Categories
Blogs

Brochure Design Ideas To Increase Your Sales Effectively

Brochure Design Ideas

Brochures are an amazing tool that you can use to engage and enlighten potential customers and facilitate your business. Not only do they include comprehensive data about your products and services, but people also have easy access to them since they are distributed in strategic areas.

In order to come up with an effective brochure design, you need to consider a few things to make an everlasting impression. Here are some guidelines for designing brochures, as well as brochure ideas to encourage your design.

Get your custom Brochure Design Services from MoonBox

How To Design a Brochure?

Before you start creating your brochure, you must first carry out the following tasks:

  • Understand your brand.. Make sure you understand your brand totally. To create a cohesive design for all of your branding and marketing materials, including your brochure, you must have an established brand identity and brand personality.
  • Determine your target customer. Various audiences respond to various designs, so you have to make it crystal clear whom you’re designing for so you don’t make bad design choices. You also need to know what kind of details, messaging and imagery will capture your target audience’s concentration.
  • Express your message. You need to know what you want to inform customers and make a strong, clear message that conveys to them using language and pictures that they can connect to.
  • Set a goal. Last but not the least, decide what you want to accomplish with your brochure so you can formulate the correct strategy. If your goal is to raise brand awareness, then be sure to put testimonials in your brochure. If you want to stimulate sales, then enclose coupons or vouchers to entice customers.

Now on to designing your brochure. Here are some tips to guide your design process and help you create an effective brochure:

#1. Create visual interest.

Brochures are content-heavy, which indicates they depend on the creative use of design elements to get the reader’s attention. How to design brochures, though, can become meticulous. You’ll need to select shapes, lines, textures, colour schemes, and other visual elements that help you present current data in an attractive way while making sure that they are also compatible with your overall branding. 

#2. Use relevant images and graphics.

When you’re creating your brochure, consider using visuals that people will really care about. Rather of displaying plain old product shots, why not showcase the advantages that customers can experience through proficient and high-quality images of people confronting your products or services, or use graphics and icons to show remarkable numbers and statistics from your business?

#3. Optimize content.

Your content is just as necessary as the design, for it is there that you can discover the two most important parts of your brochure: the headline and call to action (CTA). Your headline serves as bait to entice your target audience, and your call to action directs them to conversions.

Make sure your headline concentrates on customer advantages and is in a display font for the greatest readability. Be direct and state your call to action in a prominent way by using bold fonts as well. As for your body text, use bullet points to emphasize key features instead of using prolonged sentences. 

#4. Focus on readability.

The first rule of design is to not make it difficult for people to read the content. Your copy should be readable against any background, whether you use bold or contrasting colors.

Break up text blocks with headings, subheadings, and white space to avoid overcrowding each fold or page of your brochure. Avoid using small types, and define your font styles and colors to a max of three. Sans serif fonts are a widespread and commonly used typeface for brochures

#5. Select the correct brochure layout.

As there are numerous brochure designs to choose from, there are also numerous brochure layouts and folds to use in your design.

  1. Tri Fold Brochure Design
  2. Gate Fold Brochure Design
  3. Bi-Fold Brochure Design

What is a Marketing Brochure?

Marketing brochures assist companies to market their products or services. They’re traditionally single or multi-fold paper-based records (although with the advent of the digital age, they also come in digital varieties as well) and come in different shapes and sizes (most often corresponding a pamphlet or an A4 size piece of paper.)

Marketing brochures come in diverse fold types, i.e.: single fold brochures, bi-fold brochures and tri-fold brochures and are used interchangeably with the phrase pamphlet.

Brochures vs Pamphlets: What’s the Difference?

A brochure can have numerous pages, although pamphlets are usually single-page papers. A brochure is usually intended to advertise a product or service, while a pamphlet is designed to provide information. Pamphlets are unbound, whereas brochures can have numerous pages and are therefore bound.

Categories
Blogs

Is Threads Dead?- Threads Isn’t Dead: Now Features Polls and GIFs

Instagram Threads, Meta’s X rival, is copying a couple more X features today with polls and GIFs. The update follows other releases for the new app, including a web version, a (free) edit button, profile switching, likes, full-text search, a chronological feed, voice posts, etc. Mark Zuckerberg suggested on Wednesday that Threads could be Meta’s next billion-user app due to its rapid adoption.

According to Zuckerberg, those projections are somewhat optimistic, considering Threads’ current monthly active users of just under 100 million. In addition, they ignore X’s surprising “stickiness” factor, which is why it has managed to retain its U.S. power users and increases the time spent by its daily active users, according to at least one report, despite other metrics, such as overall daily active usage, monthly usage, and website traffic, declining.

Threads is racing to add Twitter features users are expecting as it searches for new ways to hook and engage users.

In particular, polls have been a popular way to boost engagement on Twitter/X as they allow users who aren’t heavy posters to share their thoughts. By posting polls, you can attract new followers and get the pulse of a wide audience without having to run a more formal survey. You can also use them for fun, such as asking what to eat for dinner or which movie to see, among other things. Musk, who owns X, has regularly used polls to decide the company’s direction after the acquisition, such as whether he should step down as CEO, declare amnesty for banned accounts, or bring Vine back, the short video platform that Twitter discontinued back in 2016.

Polls run for 24 hours on Threads, and you can control who can respond to them, just as you can control who can reply to posts.

Even though younger generations sometimes see GIFs as “cringe,” they remain of interest to online users as a whole. In 2020, Meta purchased GIF search engine Giphy for $400 million, but was forced to sell it after a U.K. competition authority antitrust order forced it to sell it. Shutterstock purchased the site for just $53 million. Threads now offers GIFs powered by Giphy.

Even though polls and GIFs aren’t the most important features of Threads’ Twitter clone, they put the app on par with X and ahead of startups like Bluesky, which do not yet support GIFs. Although some of its third-party clients do.) The features are currently only available on Threads’ mobile app, not on the website.

Is Threads Dead

To compete with X, Threads would have to do more than just mimic its features – which now include audio and video calls, as of today. There is still a lot to like about X, which is both a real-time news source as well as a place to discover trending topics. As Instagram head Adam Mosseri has said, Threads will not amplify news, but Threads is developing its own Trending Topics feature to make it more Twitter-like. Public availability of that feature is unclear.

Also read more on Twitter Undergoes Rebranding as X and Retires Its Iconic Blue Bird Logo

Is Threads Dead or Doomed?

Is threads dead or doomed? While Threads has lost some of its luster, it would be premature to declare it dead. In addition to being an extension of Instagram, the platform is known for refining its products over time. In the future, Threads may be revived, its shortcomings addressed, and it may be adapted to the changing #SocialMedia landscape.

The industry has seen many social media channels learn from their mistakes and become giants. For Threads, we’ll just have to wait and see.

Categories
Blogs

Top 10 T Shirt Design Trends For This Summer

T shirt design trends

Get ready to fuel your creativity with the newest 2023 t shirt design trends! 

This year is going to be about the passion for art, self-expression, fearlessness, and vibrant, cohesive colors.

As an online seller, you must keep up with what’s transpiring in the world and culture. Making trending designs can be a useful strategy to boost your ecommerce presence and boost sales.

That’s why we created a list of the hottest tshirt design trends. You can refer to our list when you need some motivation to create new products. so lets dwell into this topic now!

Get the best Logo Designing Services from MoonBox

It’s 2024 and you know what that conveys: new year – new tshirt design trends! Here are our top 10 graphic tee trends we’ve seen popping up and popping off this year so far. 

Trending Shirt Designs 2024

Fashion trends come and go, but shirt designs remain a constant source of innovation and creativity. From simple and plain garments to expressive pieces of art, shirts have evolved into bold fashion statements. New and exciting shirt designs are trending in 2024 in the fashion industry. Trending shirt designs and design trends for 2024 are discussed in this article. We also provide tips for creating trending shirt designs that capture attention and resonate with your target audience.

  1. All-over print
  2. 3D effects
  3. Brushstroke
  4. Y2K
  5. Early 2000s
  6. Serif font texts
  7. Creepypasta horror
  8. Tie-dye hippie style
  9. Big text
  10. 90s geometric pattern

#1. All-over print

All-over prints are amazing Merch products that feature designs that cover the whole item. You’ve seen them before: patterned leggings, trippy tees, fully-printed backpacks, and numerous other favoured products. We anticipate seeing much more of these products in the near future. 

#2. 3D effects

3D effect designs are a graphical design trend that hasn’t been actually exploited in Print-on-demand in current times but is poised to make a comeback. Since 3D design needs a certain degree of expertise, various tools like PSD t-shirt design template providers have bridged the gap between sellers with little design skills and truly amazing tee designs, allowing them to use ready-made elements in various compositions and make multiple original designs this way.

#3. Brushstroke

Brushstroke style design has been around for years, and we’re assured that 2023 will bring about many new twists to this appropriate style. Keep an eye out for brushstroke text designs and effects that can work as elements to make your designs pop even more.

#4. Y2K

Y2K designs are usually inspired by early 2000s nostalgia, usually featuring flowers, butterflies, and short texts in stylish typefaces. Y2K style is active above all, and it will surely be a trend that will ultimately fade, so keep that in mind!

$5. Early 2000s

Early 2000s aesthetics are also making a splash in upcoming design trends, in addition to Y2K. This trend flourishes on internet culture and early Web 2.0 references, which have resemblances with the Vaporwave style you might have seen in current years. Like Y2K style, this is a trend that has a finite lifespan, so take advantage of it while you can!

#6. Serif font texts

Serif fonts are a change of pace from what the industry has been featuring in the past year, and this can be an interesting design pivot going forward. If you’re up for testing with new styles, serif font texts are an effortless choice to get started with.

#7. Creepypasta horror

Horror designs are one of the most famous and creative subjects for Merch products, and creepypasta horror has gradually been making a cult following in modern internet culture. There are many stories to get motivation from, including famous critters like Slenderman, to more obscure and more ‘underground’ stories that might strike a chord with the correct audience.

#8. Tie-dye hippie style

Tie-dye clothing is always looming around, but we are hopeful that it will make a comeback in 2023. This design style works best on all-over items, like the ones we said earlier.

#9. Big text

In most cases, big, easy designs are more comfortable for the eye to catch. This spreads to simple quotes and texts made in big bold fonts. Adding colours and facts make these designs stand out even more, yet sometimes a more uncomplicated style does the trick. Editable text templates assist make this job even more leisurely.

#10. 90s geometric pattern

There are many types of patterns, and 90s-style geometric patterns are hot for pillows, mugs, and blankets.

Read more on How impactful is logo design on brand recognition?

Categories
Blogs

Things To Consider When Looking For Best Creative Agency In Dubai

Creative agency in Dubai

A creative agency is a business that delivers creative strategies and marketing initiatives to support brands achieve their objectives. Their specialties are commonly across advertising services, design, and technology. But beyond this concise creative agency description, how full-service creative agencies in Dubai provide their services can change.

It can be challenging for business owners to decide which creative agency to partner with in Dubai. You may know you want assistance with a rebrand or marketing campaign, but where to begin looking is another matter.

Permitting agencies to pitch for your business is a fantastic way to be sure your budget is spent accordingly. The pitching – or procurement – process will assist you to comprehend what you require and lead you to the agency best suited to the task at hand. There are three parts to it.

How To Choose the Best Creative Agency in Dubai?

#1. The Pre-Pitch Process

Before you start your search for a suitable agency, take some time to figure out what your goals are and how you think this project will assist you to meet them. You don’t need a complete plan – the successful Branding agency in Dubai can assist with this – but setting precise goals will give both parties a good starting point.

The subsequent step is to ask your network for suggestions and do your research on each lead. You may want to use a local agency, but remember that modern technology allows you to work with agencies from anywhere in the globe, so don’t let geography determine your choices.

After narrowing down a list of agencies, you should conduct the following research:

  • Glancing at previous work and case studies

When considering an agency, it’s important to look at factors such as their previous experience with projects of a similar size and scale in your sector. Additionally, it’s worth considering if there is any mention of return on investment. Even if an agency’s previous output looks great, it’s important to make sure that it is also effective.

  •  Looking at the agency’s resources and financial background

At this point, you will have started developing a list of creative agencies in Dubai you would like to approach based on the work they’ve done earlier. However, a more significant factor to consider is how well you’re likely to work together. One way to evaluate this is by looking at the agency’s past clients and seeing if there are any businesses or industries that are identical to yours. If the creative agency in Dubai has a lot of experience operating with companies like yours, then they’re likely to be a suitable fit.

Also read more on How Creative Agencies Build a Brand Story?

#2. Creating Relationships

A “chemistry meeting” is a wonderful opportunity to examine your goals with an agency, and to answer any questions they have. This meeting can also assist you to decide if you are compatible with the people you might be operating with. You can save yourself a lot of time in the future by having this meeting.

Invite an utmost of three agencies to pitch at the chemistry sessions. When you invite them, determine if you’d like to see their creative ideas to judge how they propose to respond to your brief, or if you just want them to deliver a top line of how they’d approach the brief.

If you want creative ideas then you may have to propose a fee for their time. Your budget will decide this. When inviting the creative agencies in dubai, even if you’ve met them before, be sure to deliver as much information as feasible. If you’re vague about what you want it may finally result in you wasting your time with inappropriate responses.

#3. The Pitch

You won’t get creative solutions to your problems unless you ask for them and pay for the time spent developing them. There are many tried and tested agencies that will not provide free creative solutions unless you have agreed to them beforehand.

Instead they will guide how they will approach your challenges and how much it would cost. The standout agency will be the one that has done an investigation into what it is you need and how you are likely to get there, and also one you feel the most relaxed about working with.

Your primary goal is to find a skilled, trustworthy creative agency in Dubai with that you can create a strong relationship. Some agencies will have excellent ideas but if you don’t get along, or there is poor communication and understanding, then those good ideas will end up being very expensive.

Even if you are examining a short-term project, you ought to keep a long-term relationship in mind. If the agency you prefer delivers the results you require, then you may not have to glance for another agency for coming work.

Read more to find out the List of Advertising companies in Dubai 2023

Top class Creative team in house, Meet MoonBox today and discuss next designing project. Award-winning creative agency in Dubai team, at a very affordable price. Meet the Team In-Person.

 

Categories
Blogs

Graphic Design Services – Turning Your Marketing Ideas Into Reality

Graphic Design Services

Are you looking to bring your marketing concepts to life with graphic design services?If so, you should read this blog! Here we will help you figure out if you need graphic design services and how to go about finding the right ones for your needs. The design industry is dominated by graphic design services. They assist to make everything from logos and brochures to advertisements and websites.

Graphic design services are available in a variety of shapes, sizes, and styles. It all relies on what you are examining for. Maybe you need someone to design a logo for your business or to help with the layout, graphics, and design of your website.

Graphic designers are experts who have a broad range of skills including: visual communication, typography, illustration, computer programming, animation and web development. They utilise these skills to bring life to brands by creating logos and other marketing materials such as brochures or ads

Read more to find out the List of Graphic Design Companies in Dubai

Graphic Design Services: What To Look For?

You can make a lasting impression on your target audience with the aid of attractive graphics, well-written content, and a bit of creative intellectual.

Graphic designers are experts who have a broad range of skills including: visual communication, typography, illustration, computer programming, animation and web development. They utilise these skills to bring life to brands by creating logos and other marketing materials such as brochures or ads

With the current pool of extremely talented graphic designers, it is important to remember that not all of them will be the right fit for your project. It’s not just about their design abilities, but also about finding someone whose personality, work ethic and other capabilities fit well with your team. Here are a few things to keep in mind when you’re looking for the right designer for your next project.

  • Try to discover experience in a variety of fields. 
  • Examine their web portfolio in particular. Look for the best graphic designers with a portfolio that shows a broad range of work.
  • Evaluate how their capabilities connect with your needs in the long term. 
  • Review the design company’s social media presence.
  • Check out Google reviews and ratings to see what customers have to say.
  • It might be a good idea to get in touch with some of the company’s previous customers and ask about their experiences working with the designer. This could give you some insight into what it’s like to work with them and whether or not they’re likely to meet your expectations.
  • Understand and appreciate the value of the services you are considering.

When Should Your Company Employ Graphic Design Services?

A substantial corporate reputation, better customer loyalty, higher brand recognition, and an enhanced brand image are some of the most valuable outcomes a well-designed product offers.

The digital marketing landscape is constantly changing, and companies need to be able to adapt quickly to stay ahead of the curve. Graphic design is all about expressing ideas and concepts in a visual way, using various graphic elements and techniques. As the environment of digital marketing changes, so too does the role of graphic designers.

Before you meet with any potential graphic design firms, take some time to think about what you want out of the partnership. What kind of design work do you require assistance with? How does this company’s understanding of your company, the market, and your audience compare to other applicants? Does this company seem like they would be a good fit for your long-term vision? If you’re looking to stay current with market trends, now is a great time to enlist the help of a professional graphic design firm.

The Significance of Graphic Design Services

At its most fundamental level, graphic design is all about giving your marketing abstractions a physical shape. This could be anything from logos and infographics to typography and website photos – anything that can communicate a message more effectively than pure text.

What should you look for in a professional designer?

A professional graphic designer is someone with the talent and expertise to create visuals that are both alluring and impactful. They can design logos, advertisements, illustrations, and more. A solid foundation in color theory and typography is essential for any graphic designer worth their salt.

A wide range of graphic design services is available to suit every budget. By looking at their portfolio and comparing prices, you can hire a professional graphic designer for your business project.

Graphic Design Techniques That Work

The best graphics design methods are the ones that work. They should be precise, concise, and enlightening. You should be able to determine the data quickly and efficiently. Graphics is a fundamental part of marketing and business strategy. It can assist you to present your message in a more attractive way or entertain your audience in a distinct way.

Graphic Designers’ Creative Process and its Benefits

Graphic designers are creative professionals who use their creativity to solve problems and come up with concepts and designs. They experiment with different styles to find the right look and feel for their project. Once they have a design, they execute it on paper or digitally.

This article will explain how graphic designers think about their process, how they create, and what you can learn from it.

Choosing a Graphic Design Agency: Identifying and Evaluating the Right One

There are many graphic design companies out there, and it can be tough to pick the right one. The best way to evaluate a graphic design agency is to look at their portfolio and see if they have the kind of work that you are interested in. Another factor to consider is whether or not the agency has experience with the kind of project you are looking to have done. If you want a specific kind of work, it is best to find an agency that has done similar projects in the past.

Also explore more to know about Top 5 Go-to Websites for Graphic Designers

Categories
Blogs

Branding Guidelines – Things To Consider

Brand Guidelines

What are Brand Guidelines?

Brand guidelines, also called a brand style guide, are basically an instruction manual and rule book on how to intercommunicate your brand.

Business brand guidelines help companies communicate their identity, what they do, and what they stand for. Essentially, it’s a ‘rulebook’ of your brand’s overall look and feel.

Here we will be examining more about brand guidelines and some helpful tips for how to make effective brand guidelines of your own.

Let’s get to it.

Brand guidelines completely cover a company’s brand identity, including its:

  • Logos: complete logos, secondary logos, and icons
  • Voice and tone: how the brand utilises language and emotion
  • Color palette: primary and secondary colours
  • Typography: font types, sizes, and spacing
  • Other imagery: photos, pictures, and artwork

Although there is no one correct way to write brand guidelines, the elements included above are commonly included, and other elements can be added as needed depending on the specific brand’s wishes and needs.

Why is Branding Guidelines Essential?

By taking the time to build brand guidelines, companies can help to ensure that their brand image remains consistent, no matter where it appears. Brand guidelines can include things like a company’s logo usage, color palette, typography, and more. Having these guidelines in place helps to create a cohesive look for a company’s brand across all channels.

This will pay off significant time in the long run, as your company will generate the familiarity and dependability that open the doors to brand loyalty.

What is the Best way to use Brand Guidelines?

Effective brand guidelines are those that can be shared and understood easily by anyone involved in communicating your brand—both internally and externally.
That’s why it’s advisable that they should be concise, easy-to-read, and digitally accessible.

What is the Purpose of Brand Guidelines?

Brand guidelines ensure your brand is consistently communicated internally, and presented to your audience. By precisely adhering to brand guidelines, you can encourage a uniquely recognizable brand identity to stand out from the competition, and stay memorable in the minds of customers.
It is important that brand guidelines are shared and understood throughout an organization. Even one incorrectly utilised logo can hurt a brand’s reputation for quality and professionalism. Collating all the brand data in a brand book is a fine idea. This could include more in-depth details such as website templates, advertising and editorial guidelines, and guidance on social media branding etc

Tips on how to create Brand Guidelines

#1. Don’t be afraid to get specific

The more additional details, the better. If you’ve addressed this in your brand strategy, define specific scenarios and uses for distinct colors, fonts, and imagery.

#2. Brand your guidelines

The purpose of brand guidelines is to ensure that your brand is always portrayed in the same light, and the document should be a reflection of that.
Basically, it’s just another way to showcase the vibe of your brand.
By adding small touches that follow the guidelines you’re explaining, you can accomplish this.

#3. Name your primary color

Name your primary color if you want to further solidify your brand.
For example, Netflix uses “Netflix red” as its primary color, while HubSpot uses “HubSpot orange.” Spotify uses “Spotify green.”
This gives your brand an air of importance, while claiming the color as your own.

#4. Get professional help

It would be quite ironic if your brand guidelines looked like they were put together in a hurry.

If nobody on your crew has graphic design skills, consider hiring a professional branding agency in Dubai to nail down the most essential parts of your brand.

Your brand is a huge part of your business and investing in it early on is crucial for the future success of your company. It might feel like a lot to invest in at first, but trust us – it’s worth it.

 

Categories
Blogs

Monthly Newsmix – Edition 1

We’ve noticed that everyone’s been loving our monthly newsmix posts and sharing them, so we thought “Why not make it a blog”, and what better month than December, the most exciting time of the year, to get started with it! Winter in the UAE brings with it some power-packed activities, like Dubai 30×30 Challenge, Dubai Run, Design District, FIFA World Cup 2022 and so much more. Let us take you through some of the key events that happened in the month of November and the onset of December. 

1. Dubai Fitness Challenge 2022 witnessed 2.2 million participants 

A total of 2,212,246 residents of the UAE pledged to exercise for 30 minutes every day, for 30 days, all through November. UAE hosted more than 13,000 free fitness classes across two fitness villages and 19 hubs in Dubai. People also came out in huge numbers to participate in mega fitness events like the Dubai Ride sponsored by DP World and Dubai Run Presented by Mai Dubai. Both events transformed the famous Sheikh Zayed Road into a gigantic cycling and running track for a day. 

Source:  https://www.khaleejtimes.com/uae/look-a-record-2-2-million-people-participated-in-dubai-fitness-challenge-2022 

 

2. The spectacular opening ceremony signaled the start of FIFA World Cup Qatar 2022™

The FIFA World Cup Qatar 2022 kicked off on a grand scale with an opening ceremony that left billions in awe! The entire event was narrated by Academy Award-winning actor Morgan Freeman, while global sensation Jung Kook from Korean supergroup BTS and Moroccan-Canadian actress, Nora Fatehi, performed. The ceremony paid tribute to Qatar’s rich culture and heritage while highlighting how football united people from across the globe. 

FIFA World Cup 2022 Highlights: Morgan Freeman and BTS' Jung Kook headline opening ceremony | Sports News,The Indian Express

Source: https://www.fifa.com/tournaments/mens/worldcup/qatar2022/news/spectacular-opening-ceremony-signals-the-start-of-fifa-world-cup-qatar-2022 

 

3. HH Sheikh Hamdan led the epic Dubai run

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum led by example, as he joined over 193,000 participants from all walks of life, who gathered on 20th November and participated in the Dubai Run. Leading the Dubai Run as part of the Dubai Fitness Challenge, HH Sheikh Hamdan said “By turning out in such huge numbers for Dubai Run, we have shown the world that this is one of the greatest cities for living, working, and visiting; a city with an unassailable spirit and ability to achieve. I’m immensely proud of each and every individual, government entity, business, and organisation that took part today, and in the Dubai Fitness Challenge. I would also like to thank the organisers, government departments led by the Events Security Committee, partners, and everyone who contributed to the success of Dubai Run – a truly remarkable event and a day to remember.” 

Watch: Sheikh Hamdan surprises residents as he leads them in Dubai Run - News | Khaleej Times

Source:  https://mediaoffice.ae/en/news/2022/November/20-11/Hamdan-bin-Mohammed-Dubai-run 

 

4. The eighth edition of Dubai Design Week was a visual delight!

This year’s Design Design Week saw its eighth edition and was themed around sustainability and a brighter future. Held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, the event was well integrated with interactive activities and interesting exhibitions ranging from product design and interiors to multimedia, and much more.

Dubai Design Week

Source: https://gulfnews.com/kurator/flair/eighth-season-of-dubai-design-week-begins-1.1667984794763

 

5. The UAE removes all COVID-19 restrictions  

Except for medical facilities and centers for people with determination, wearing masks is not mandatory anymore in all open and closed facilities across the UAE which also includes mosques and houses of worship.

Stock Covid testing UAE

Source: https://gulfnews.com/uae/health/uae-removes-almost-all-covid-19-restrictions-from-november-7-1.91778848 

 

6. JLT rebrands itself after 16 years

DMCC has revealed a new identity for Jumeirah Lakes Towers (JLT). The “A neighborhood full of soul” motto is a reflection of the district’s growth into Dubai’s leading mixed-use community. The brand also draws inspiration from being located in one of the world’s fastest-growing free zones, DMCC which is home to every industry, sector, and over 21,000 companies.

Source: https://www.timeoutdubai.com/news/jlt-rebranding-after-16-years

 

There’s so much more that happened in the month of November, but here’s us capturing the biggest moments of the month. Every month, we’ll be covering bytes from the fields of design, branding, creativity, and all things exciting! Stay tuned for our 2022 wrap-up series, coming soon!

 

icon