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The constant pressure of social media and the digital age has compelled businesses to consider the way their brands are perceived.

If you’re considering investing in your business’s public image, you’ll need to know what a PR agency does. Here we will be discussing some mainstream names and why they are the best PR agency in Dubai. Before moving into this, we will have a quick analysis of what public relations is, what PR agencies offer and which is the best PR agency in Dubai.

What is Public Relations?

Public relations is the strategic process of building and maintaining a positive relationship between an organisation and the public or a specific audience.

A public relations campaign goes beyond preserving a brand’s reputation — it can define the success of your enterprise. Unfortunately, most business owners don’t know how to do their PR, so they ought to hire others.

Why Is Public Relations Essential?

Customers make conclusions for several reasons. One of those reasons is the relationship they judge they have with a company. If a company has a damaging image or is ensnarled in a controversial public issue, a customer may no longer deem it as connected with the brand, image, and product. Public relations often organize this brand and ensure customers, employees, investors, and other external parties have a favorable disposition to resume involvement with the company.

List of Top  PR Agencies In Dubai – Best PR Companies in Dubai 2023

Let us now move with our round-up of the top PR agencies in Dubai!

It can be challenging to determine which one to go with, so read on after the list for our guide to assist you choose the best Dubai PR Company.

#1. MoonBox – Foremost PR Agency Dubai

As brand storytellers, they focus on the significance of strategic digital PR as key to conveying a brand’s authentic narrative. As the most aged PR agency in Dubai, they’ve maintained a large clientele over the decades. Their team is made of PR experts across numerous countries who are skilled in public relations for diverse languages. 

Altogether, MoonBox’s overall expertise and background permit them to be relaxed in their PR services for every customer. No matter the niche of your branding or prominence, MoonBox is always trustworthy as a PR agency in UAE. They also feature editorial PR services that can significantly expand your brand reach through newspapers, magazines, and additional media outlets.

Whether you need help in public relations, Video Production, Logo Designing, packaging design, editorial services, or Videography Dubai they can deliver it to you.

Address
Latifa Towers
34th Floor, Office 3401
Sheikh Zayed Road, Dubai

#2. Iris PR

Iris PR is an agency that has expertise in public relations just for businesses. Their services includes PR not just on a B2C level but also on the B2B-level, which is favourably beneficial for companies looking to expand their affiliations with further organizations.

Iris PR is highly competent in providing its services to businesses of any niche and can assist you with PR concerns for your company.

They have a track record of helping organizations in achieving leadership positions through strategic and innovative marketing communications campaigns developed to synergize with their client’s business goals.

Address : HDS Business Centre, 2802, Dubai, UAE

#3. Atteline

Brands that target millennials and partners of “Gen Z” will benefit significantly from Atteline’s PR services.

Atteline grounds its services in establishing a powerful social network for PR success, which they get from understanding what millennials and Gen Z members want. You can see this from their primary offerings, which include digital media coverage and strategic alliances.

In other words, those looking to jumpstart a new brand image will find that Atteline is a great choice for achieving digital market reach.

Address : 710 Jumeirah Bay Tower X3 Cluster X, Dubai, UAE

#4. Sanguine Communications

Sanguine Communications delivers high-quality digital communication solutions that can assist their clients and their business from the middle east. Their broad range of services has the ability to create outstanding business outcomes. 

They are a team of favourably skilled workers and excellent communicators with outstanding backgrounds in the digital world. They think out of the box gaining more than 560+ clients in history. 

Their experiences make them more trustworthy in, small or large-scale businesses. Overall, Sanguine Communications are very efficient with their work and is worth the time, belief, and money.

Address : Business Village, Diera, Dubai, UAE

#5. Matrix

This agency has been in function since 1999, built upon the understanding and standards of 3-decade PR veteran Jack Pearce. Such vast experience means that you’re certain to get the most acceptable that Dubai has to offer in PR services.

Their top offering is an individual brand consultancy, specializing in influencer PR, social media, and reputation leadership.

Address

A-3013 Mazaya Centre, 160 Sheikh Zayed Collector Road, Box 54250, Dubai, UAE

#6. Ananda Shakespeare Communications

No company can be ever analogised to Ananda Shakespeare Communications! Ananda is a mix of dedication, strategy, and creativity.

Public Relations, Media Management, and Brand Recognition are their passion. They take their time working side by side with their clients to compose a bespoke suite of services designed to maximize ROI and create genuine brand recognition across the GCC.

Address : 

Level 25, Burj Al Salam, Sheikh Zayed Road, Dubai, United Arab Emirates

#7. Coral Coast PR

Coral Coast PR is not your typical PR Agency for they have expertise in a lot of fields. Whether you need assistance in public relations, crisis management, marketing, event management, editorial services, digital media, or photography, they can deliver it to you.

Their team specializes in PR event management services, meaning they can ensure that any event you plan goes off without a hitch.

We believe they are one of the best PR agencies in Dubai because they have a process they do before the event that can make it more successful. Their team starts by identifying the target audience of their client before preparing the concept of the event and eventually planning the logistics and overseeing the technical aspects of the tailor-made event.

Address : P O Box 126437 Dubai United Arab Emirates

Top FAQ about Top PR Agency in Dubai, UAE

• How to Choose the Best PR Agency in Dubai?

The foremost thing you need to take into consideration is asking the PR agency the top 3 things. Quotation, Portfolio, and reviews.

• How long do I need PR services?

It relies on your overall goal and a lot of diverse factors. Getting PR services to promote your brand image may take up to a year.

• Is it possible to handle my own PR without a PR agency?

It’s possible to handle your own PR without an agency. We favorably recommend that you hire a PR agency for the most suitable possible results for your brand image. They’ve gone through the training to facilitate your image so that you don’t have to.

Just like your identity makes you uniquely you, your brand identity is the unique sauce for your business that sets you apart from every other. And your brand identity design? It’s what shapes your company.
But what precisely is brand identity? How does it relate to design? And how do you shape a powerful brand identity that takes your business to the presiding level?

What is Brand Identity?

Brand identity is the pack of all elements that a company makes to illustrate the right image to its consumer. Brand identity is distinguishable from “brand image” and “branding,” even though these terms are sometimes treated as synonymous.

What is Branding?

The term branding guides the marketing practice of actively shaping a unique brand. The brand represents how the world perceives the company.

How to Develop a Strong Brand Identity?

Here are their five steps for creating a strong brand identity:

Step 1: Execute a Thorough Brand Audit

The first step is to determine where you stand in the marketplace and to comprehend who your client is. To do so, a company leader must realize what is essential for guiding growth and explore how the product or service is considered by consumers. Besides, an in-depth competitor analysis—including a review of competitor websites, search engine optimization, brand identities and advertising—tells who they will compete with for market share, how to determine, and what techniques to employ.

Step 2: Establish Your Unique Value Proposition 

For a branding effort to be successful, a company must first determine its core philosophies, such as its mission statement and values. It’s also essential to distinguish your brand’s value proposition from the consumer. This is the basis of building a brand that truly symbolizes your organization.

Step 3: Develop Your Brand’s Creative Elements

The subsequent step is to complete the look, feel, and voice of the brand that will be taken through all marketing channels—from the website, to social media, advertisements, and packaging. The brand voice should be unique, resonate with your customers, be constant and stay true to your company’s values.

One way to guarantee that you are making the proper voice for your target audience is to consider their profession, social preferences, age, gender, and who else is marketing to them.

Step 4: Execute Strategies to Establish the Brand Identity

A brand identity is made over time. You must execute several strategies to assist grow brand awareness and strengthen the brand. It makes a robust social media presence using all the right channels to communicate instantly with the preferred target audience whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube, or Instagram. The agency makes a PR strategy that delivers placements in the proper channels, such as trade journals, mass consumer publications, and television and print interviews. It creates a content marketing strategy that describes the story the company wants to be communicated to its target audience.

Make sure your company’s website and online reputation match the brand’s objectives. Also, assure your websites are mobile and search-friendly, load quickly, and include multiple contact points to touch with clients.

Step 5: Examine and Refine the Brand Identity

While a brand must establish an intrinsic value to the consumer, it does not mean it shouldn’t change over a period. To stay competitive, companies must regularly analyze and refine their brand to ensure it’s delivering on the promises of what the company stands for. 

Visit and re-visit the above-mentioned five steps to frequently ensure that your business is an exact reflection of you.

Designing Your Brand Identity

Once you’ve gathered the building blocks of your design, it’s time to work with a designer to bring your brand identity to life and translate who you are as a brand into tangible design assets you can utilize in your marketing.

Your brand identity can be defined in any number of elements. Relying on the nature of your business, one asset or another may be more or less significant.

For example, a restaurant should put a lot of thinking into its menu and physical space. A digital marketing agency, however, needs to concentrate more on its website and social media pages.

Logo

Your logo creation is the cornerstone of your brand identity. When you are working with your designer, you want to choose your logo to tick off the subsequent boxes:

• Communicates who you are and what you appreciate as a brand;
• Is visually attractive: simple, clean and uncluttered goes a prolonged way;
• Is classic, not stylish: the last thing you want is for your logo to go out of style in 6 months;
• Makes an everlasting impression on your audience.

You also want to make sure that your design partner provides your logo in numerous formats (like a black and white version or multiple sizes) to guarantee you always have the logo you require—and that each is in line with your brand identity.

Learn more on How impactful is logo design on brand recognition?

Website

Your website is one of the most suggestive aspects of your brand identity. Particularly if you’re running an online business or a digital product, your customers will review your website before determining to do business with you. Your website is where your brand identity should reach through in full force.

Develop the key elements of your brand that communicate to your audience

Brand colors

Colors are assertive and can communicate your brand personality from the first glimpse. When choosing your brand colors, consider how they reflect your identity and communicate to your target audience.

Here are the diverse types of brand colors you’ll need to determine:

• Primary palate: The colors you will utilize the most, that will represent the primary voice of your brand
• Secondary palate: The colors you’ll use the least, for background colors or supplemental colors in data visualizations or marketing materials
• Text colors
• Background colors
• Accessible color combinations

When creating assets for your website or social media feed, customize your designs by picking from your core colors. 

Brand fonts

Just like many brands have excessively memorable colors, there are signature brand fonts, too — like Chobani. After their launch, fonts like this appeared to show up everyplace, from wedding invitations to startup brands to books to website headings.

Product packaging

If your product is a physical one, then product packaging is key to enticing the right customers. Whether you’re thinking the bottle of a cold-brew beverage or the mail you’ll send to your customers who purchased clothes from your eCommerce business, don’t underestimate the value of good design in enhancing the experience – and pushing both loyalty and repeat purchases. Packaging is an excellent opportunity for your design to shine.

Winding Up

Your brand identity is what sets you apart from the eternal sea of competitors and delivers your customers who you are and what they can expect from functioning with you. In today’s digital marketplace, your competition is no longer just the store across the street. Online you’ve got tens, hundreds, or even thousands of businesses just like yours competing for the spotlight.

A strong brand identity is more important than ever for small businesses to stand out. For small businesses to be successful, you must know who you are, what you offer, and to whom you’re offering your product or service.

Your brand lives in the souls of your customers. Provide extraordinary experiences. 

No matter what industry you’re in, inspiration is a great place to start when it comes to creating a logo. So whether you’re branding a building business or a food blog, your inspiration begins here.

If you’re ready to start creating a logo for your business, our Logo design services can help you generate unlimited custom logo ideas in minutes.

MoonBox’s online logo design services is perfect for creating stunning, industry-specific logos for your business. If you need some inspiration, you can browse through thousands of cool logo ideas to find the one that best represents your business. With so many options to choose from, you’re sure to find the perfect logo for your company.

No matter what kind of business you have, our logo design ideas will help give you the inspiration you need to create your own logo. We also provide tips for designing logos in each industry, so you can have the best chance of success.

Logo Design Ideas & Inspiration per Industry

If you’re in need of some logo inspiration for your latest business venture, you’ve come to the right place. We’ve gathered a selection of logos from a variety of industries to give you a taste of what’s out there. From technology to construction and everything in between, you’re sure to find something that will spark some creativity for your own brand. So what are you waiting for? Start scrolling and get inspired!

MoonBox Logo Design Services By Industry

• Medical Logos
• Healthcare Logos
• Fitness Logos
• Automotive Logos
• Hotel & travel logos & much more!

The Best Logo Designs Per Industry

How to Make a Logo for Your Brand?

MoonBox logo design services are perfect for those who want to create a logo for their business without any design skills or experience! With our logo design service, you can choose your industry and logo template from thousands of options to start building your brand. You can also customize your logo easily to get the final design exactly as you imagined it, by modifying the font, color, size and text.

Turn your business into a brand using our Logo design Services

Logo Ideas

A logo is a key part of any successful brand. It’s the first thing customers will notice and it’s a chance to make a great first impression. A professional logo designer can create a custom logo that’s perfect for your brand. Not sure where to start?

Contact Us Now : MoonBox Logo Design Services

How to create your logo design?

If you want an unforgettable logo that will make your business unforgettable, work with a professional designer. Find and hire a designer who can turn your vision into a reality, or host a design contest and get ideas from designers all over the globe.

What makes a good logo?

A logo is more than just a visual for your brand – it’s an opportunity to show the world what you stand for and make a lasting impression. Your logo should communicate your brand’s story through color, shape and other design elements. By learning how to create a thoughtful logo, you can set your brand up for success.

Logo for Business – Things To Consider

A powerful logo communicates to the world that you are a force to be reckoned with. The right logo can help your company attract customers, gain recognition, and build trust—ultimately helping it to grow into something great.

Before you begin designing your company’s logo, it’s important to understand what your competition is doing. Browse through our collection of business logos from organizations of every size and industry. See the symbols, colors, and fonts others are using to build their brands, and learn how you can use them in your own logo. When you’re ready to start designing your logo, our easy-to-use logo design services is here to help.

logo ideas for business

Designing a business logo doesn’t have to be difficult or time-consuming. With our easy-to-use logo maker, you can get inspired by beautifully designed logos and create your own in minutes. So why wait? Get started today.

Read more on : How Impactful is a Logo Design On Brand Recognition?

Business Logo Design Tips

Define your branding

Your logo is one of the very first things potential customers see when they encounter your business – so it’s important that it makes a good impression! It should communicate your brand identity and values, which will help customers feel a sense of connection to your company. Additionally, a strong logo will help you to stand out from the competition by increasing brand awareness.

Choose the right font

The font you choose for your logo says a lot about the feel of your brand. You should pick a typography that matches the industry your company is in. For example, hi-tech companies might use cutting-edge fonts while finance companies would use more traditional ones. On the other hand, if you’re designing a small business logo for a creative company, then a playful font might be a good choice.

Use color strategically

Color psychology is an important aspect to consider when choosing your logo colors. Different colors represent different things, so it’s good to do your research before making a final decision. For example, blue and gray are often seen as trustworthy and secure colors – which is why they’re popular among financial businesses. Meanwhile, brighter and bolder colors like purple and orange often represent fun and creativity – making them popular among design companies and startups.

Make a graphic statement

Icons, illustrations and graphics help set your brand apart by communicating what your business is all about through your logo. For example, a company in the finance industry might use a mountain graphic in their logo to symbolize stability and strength. Keep your logo visually engaging so that it accurately represents the essence of your business.

The fascinating appeal of typography knows no bounds, especially when you explore the world of Arabic calligraphy. Many people are most familiar with the Latin alphabet but in today’s business landscape, it’s becoming increasingly important to have extensive knowledge of different language systems – especially if your target audience primarily speaks Arabic.

An Arabic logo design is often very aesthetic, as the very structure of the design is often strongly related to the shape and legibility of the letter forms. It can be interesting to learn about the Arabic writing system, as it is creative, attractive, and can be converted into web designs.

Let us explore further the art and craft involved in designing logos in Arabic, and what it takes to master it.

Why are these logos Arabic so engaging?

There’s something about Arabic logos that are just undeniably captivating and beautiful. They have a way of pulling someone in and interest them with the intricate details and colors used in the design. The letters of the Arabic alphabet are complicated and add a level of depth that is unique to this style.

A business can add value, aesthetic beauty, and attraction to their logo design by incorporating Middle Eastern scripture designs into their logo. A great example of this can be seen in Tashkent, Uzbekistan where many popular structures have such scriptures written on their walls.

Why people need an Arabic logo design?

Businesses in any industry or vertical launching their business in the Middle East or targeting Arabic-speaking customers should consider Arabic logos. Whether it’s a Lebanese restaurant, Turkish café, or real estate business in Dubai; an Arabic logo is essential. A logo is an investment for your company and crucial for building your brand identity. It’s important to choose a logo that is reflective of your company’s values and appeals to your target market.

Even if the potential customer does not understand what has been written, these logos can still capture the eye of the beholder. However, only a professional Arabic logo designer can interpret the true essence and nature of the business through logo depiction. In other words, while a logo may be able to communicate certain messages to customers on a surface level, only a professional will be able to really communicate the heart of the business through its design.

Fascinating logo designs that are commonly found in places like Lebanon, Saudi Arabia, Turkey, Dubai, Qatar, India, Bahrain, Jordan, Egypt and Oman are now being received well worldwide. These designs are not just limited to Islamic nations any longer.

Setting Up logo in Arabic – Logo Arabic Development Services

Our creative team consists of multilingual designers who have a deep understanding of Middle Eastern culture, tradition, and values.
In addition to logo design in Dubai, MoonBox offers corporate identity design services.

Need Arabic Logo Design? Contact MoonBox Logo Design Services

Is all PR really good PR?

If you’ve read the subject, you’re probably going to say yes, because that’s what we’ve heard for years. Brands have been investing heavily in marketing and public relations to build a strong image and be in the public eye at all times amidst the cut-throat competition.

But what if brands got PR for free? We’re talking lousy PR, of course (if it were really good it wouldn’t be free, right?). Years of effort, loads of money spent, and yet one reckless move can turn into a nightmare for a brand, damaging its reputation, sales, valuation, and so much more.

Add to that the power of social media controversies, and you can bid a great brand goodbye overnight. Some may argue that the myth ‘All PR is good PR’ is right. Sure! It builds some brand awareness. Those who have never heard of the brand can now see it making waves across the news, but at what cost?

Some brands might not even intentionally plan bad PR stunts, but business decisions might put a brand at stake, and while that might seem monetarily worth it, it’s never worth risking your reputation.

Read more on List of Top PR Agencies in Dubai

Deliveroo Social Media Strategy

Consider Deliveroo’s recent business move. To cut costs in the UAE and stay competitive, the food-delivery giant decided to slash rider salaries by 15% while asking some of them to even pay for fuel, work overtime, and bear their own visa costs. When riders retaliated with a strike and customers took to social media over cancelled order concerns, Deliveroo was quick to play the blame game without owning up to its decisions.

It wasn’t long before riders shared their plight on social platforms. Deliveroo received backlash from its customers for subjecting its staff to poor work conditions, especially in UAE’s scorching summers. Protecting your prices and product over your people can NEVER be a good decision and Deliveroo has learnt it the hard way in the last couple of days.

Now, halting all changes and promising its staff their fair dues, Deliveroo is back in business, but that probably doesn’t change the fact that its brand image has been tarnished. Many users called for a boycott of the company, while others encouraged people to tip delivery workers.

That’s what we’re talking about when we say one wrong move can affect your brand image for years. There are plenty of scopes to get dragged into brand wars and controversies, especially when you humanise a brand. It’s unreal to be right all the time. It’s also often fair to test the waters to know what your audience expects and get them to talk about you because that’s what you eventually want. But there’s a fine line between testing the waters and taking a plunge in the deep sea, which you don’t want to cross!

Signing off with a quote by journalist Bob Schieffer – ‘Good policy always trumps bad PR’ – make sure to get it right.

MoonBox is a full-service PR Agency in Dubai, UAE with a team of more than 250+ passionate and innovative experts.

If we asked you your favourite brand there’s something that comes to mind, right? What exactly made that brand come to mind? Was it its core facets like logo, design, typography, packaging, or was there more to it? How long did it last in your mind? Companies that consider themselves the best branding agency in Dubai and beyond, go out of their way to create a brand experience not just restricted to the above factors. They evoke an emotional and personal connect with customers which adds value to the brand and creates a long-lasting impression.

Apart from the emotional connect, the marketing, the presence, the reviews, the treatment, and much more plays an essential role in representing the company. How a customer perceives a brand across every touch point and how they build a connection that is strong enough to believe in it makes all the difference. Brand experience and customer experience are inter-related and top branding agencies in Dubai strictly adhere to best BX and CX practices.

Let’s take a look at creating a better customer experience through branding practices, so as to become the best branding agency in Dubai.

1. Strengthen your relationship with employees

This might seem out of context, but it plays an essential part in building stronger connections with the customers. If something is hindering the employee’s smooth deliverables to the customer, it will affect the perception of the brand. Effective communication through surveys or any other medium may raise common pain-points in the overall employee experience and can be eventually resolved. A happy employee who is empowered and gives his best will have a positive impact on the brand’s clientele and well-being.

2.  Make your presence felt

It would be an understatement to say that the world is driven by technology, and brands can make the most of it by being omnipresent. More than 50% of web traffic comes from mobile devices. The digital journey with multi devices plays a vital part. Customers use a range of online and offline media to connect with a brand, so no matter how tasking it may seem, it is important to up your game and make your presence felt through compulsive strategies.

3. Make it personal

If someone exactly knows what you want and gives you that, how do you feel? That’s what personalisations do. Customers are seeking more personal and exclusive experiences that are tailored to their demands. Evoking an emotional connect through activations or activities or simply understanding their user profile, demographics, preferences, shopping histories etc. and using them to deliver personalised experiences, will strengthen the relationship with the customer.

4. Educate your customers

What does your brand stand for? Or what do you want your brand to be known for? In order for your customers to understand your brand well, you need to educate them and gain their trust. Some of the best ways can be giving away freebies or free samples so that your potential customers can try and get an exact idea about your brand.

5. Social Listening

Customer experiences are often shared across social media platforms especially if they are negative. If your brand happens to face such an issue, you can take appropriate actions and respond to their concerns. This won’t just boost your reputation on social media, but also increase your presence.

6. Refine and rebrand if required

To become the best branding agency in Dubai, or literally anywhere else, make sure that the brand represents exactly who you are as a company in the best possible way. Lot of researches cited that, the reason why customers could connect with a brand was due to the value that it provides. This also means creating a logo that is easy to understand, a consistent colour scheme and an effectively defined brand messaging. If your brand is unable to attract your target audience, you can also consider rebranding.

7. Reward your loyal customers

A satisfied customer makes a business successful. One of the vital parts of building a strong relationship is to make them feel valued and honoured and give them due credit for your company’s successful endeavours. The best way to do this is through rewards, giving early access and offering special discounts to loyal customers.

By now, we hope that its been clearly established how a customer experience plays a vital role in brand performance. Whether it is a small business or a full grown one, customer experience should always be the primary focus.