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Colour psychology of UAE Brands

If you believe actions speak louder than words, have you considered how loudly colours could speak, and in fact they do! Colour analysis has widely been a topic of interest for artists, scientists, philosophers, thinkers, historians since time immemorial. It’s considered a powerful communication tool used to signal action, influence mood, and even influence physiological reactions, so much so, that today colours are used as a therapeutic medium to ease stress and improve mental well-being

To put it simply, colour psychology is the study of how colours affect our perceptions. It has a deep effect on the sub-conscience. The psychology of colours in marketing and branding is prominently used by marketers, brand builders, designers, artists etc. to create an impact.    

Here’s how: Brand colour psychology is more about deriving inspiration rather than just being associated to a signature colour. It is more about the feeling or emotion that a brand colour invokes. Taking the example of Coca-Cola’s signature red, it signifies positivity, happiness and a burst of energy. The core idea behind brand colour psychology is how the brand sets the tone and how the consumers perceive and interact with it in their day to day lives. 

The psychology of colours in marketing and branding in the UAE has significant examples of noteworthy brands. Here’s a look at the most widely used colours by UAE-born brands 

Red: One of the most controversial colours, red brings with it positive as well as negative connotations, depending on where it’s used. It can be negative when on a Danger sign, but positive when used in a Valentine’s Day heart. Yet, no matter what, red will always stand out, which is why most brands prefer it for their logos. Red represents excitement, urgency, and passion, allowing every brand to use the colour based on what they want to represent. UAE’s most popular airline companies, like Emirates and Air Arabia, use red to generate excitement of travel, while Aramex uses it to mark a sense of urgency, hence getting your package across in the shortest possible time. Brands like RakBank and ADCB use red to signify their passion and commitment. These are just some of the many UAE-based brands that trust red for their primary logo colour. 

Blue: Blue is most often associated with knowledge, trust and accessibility which is why so many banks, financial institutions, and insurance companies choose blue to give the impression of being a smart, trustworthy name. Consider the most popular banks and finance houses in the UAE – Emirates NBD, ADIB, FAB, Emirates Insurance…the list goes on. Healthcare partners like The Health Bank and NMC Health also rely on blue to bring out their true values of trust and safety. 

Fun fact: Since Blue is often associated with good health, it is a colour that curbs hunger, hence you’ll rarely spot a fast food joint using blue. Think about it!

Green: Brands across the UAE, and globally too, incorporate green in their logos when they are likely to have an impact on the environment and want to demonstrate their sustainable side, like ENOC, Dana Gas and Taj Al Mulook. Green logos are also commonly used in food and beauty industries, where natural ingredients are a focus point. Being associated with luck and security, the colour is visible in logos of banks and insurance companies to ensure customers that their future is secure. Since green is easy on the eyes and amongst the most relaxing colours it is also considered less aggressive and hence, a preferred choice by many. 

Yellow: In 2003 a research study undertaken found that yellow was among the audience’s least favourite colours, but it also gave an insight into how yellow ranked low on quality and reliability, higher on speed and trust, and highest on happiness, fun and freshness. That’s probably why most shopping brands have yellow logos, because shopping resonates with bringing happiness and you’re always looking forward to buying something new and fresh. Think Best Buy, Brands for Less, Noon…packed with products that brighten up your day. Many food brands like McDonald’s and Chicky Brunch and Hardee’s use a combination of yellow with red to express excitement clubbed with the freshness of ingredients and flavours. 

Gold: Gold is often reminiscent of royalty, success, and good fortune. It’s multi-faceted, making room for designers to use gold tones in multiple ways, each with a different connotation. A great example of using gold well is the Majid al Futtaim logo, which doesn’t just capture magic, but the colour of sand as well – a perfect fit for UAE, being the land of gleaming gold deserts. 

The best branding services in Dubai emphasise a lot on the psychology of colours in marketing and branding. The key takeaway from the above mentioned brands indicates that the brand’s visual identity creates a strong foothold about how it will be perceived by the world. Choosing a colour that truly represents your brand and embodies its personality is definitely a huge distinguishing factor. Hence, it can be rightly said that colour truly makes a brand. 

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What Is Brand Advertising & Why Should You Use it?

What is Brand advertising

No matter how much you praise the excellence of your product or service, that alone won’t ensure success. In the consumer marketplace, you must also set a unique, impressive, trustworthy profile by grabbing consumers’ attention and building a long-lasting connection with them. The key to achieving this is brand advertising.

What is Brand Advertising?

Brand advertising is a form of advertising which allows for establishing relationships and building strong, long-term relationships with customers over time.

Businesses that use brand advertising desire to get long-term positive credit. These companies set brand identity, credibility, and loyalty with their competitors intellectually and emotionally.

Brand Advertising Examples

In order to build a distinctive and memorable brand image for their goods and services, businesses that utilise brand advertisements frequently concentrate on engaging customers on both an emotional and intellectual level.

Coca-Cola is among the most well-known examples of brand advertising because of its potent emotional links and enduring brand identity.

As we can see, the goal of brand advertisements is to establish a strong brand identity rather than to quickly sell the goods.

The Nike display advertisement uses brand positioning in the same way. Nike produced a certain image that is closely identified with a brand with a particular image, slogan, and colour combination.

These components are essential for online display advertising for a business that wishes to stick in people’s minds.

Who should use Brand Advertising?

Two primary kinds of advertising existing are brand advertising and direct response advertising.

Demand advertising is intended to raise overall primary demand for a brand, whereas direct response commercials (also known as performance-based ads) are used to motivate consumers to take immediate action.

Direct response ads are a type of digital advertising that allows advertisers to track and measure the performance of their campaigns with links, phone numbers, app installs, and more. Although they require more analysis and A/B testing, they typically offer more performance insight, higher conversion rates, and better ROI. In addition, advertisers only pay for direct response ads when the required action is fulfilled, not when the ad is viewed.

Brand ads don’t always involve asking users to perform a specific action, making them harder to track. However, it is possible to track brand advertising campaigns by thinking about display ads or retargeting ads. These ads are focused more on impressions and reach, putting your brand in front of people so they remember it later, rather than click-throughs and encourage in-the-moment actions.

How Brand Advertising Works?

Let’s move on to brand ad implementation now that we have a definition for brand advertising. The following steps are typically included in the creation of a brand advertising campaign:

Step 1. Explaining goals and Audience

Before launching a brand advertising campaign, set specific goals. The objectives of brand advertising can include increasing brand awareness, introducing new products, creating a positive brand image, and so on.

The goals chosen determine the target audience persona, and each segment of the audience may be assigned a unique business goal.

To achieve these brand advertising objectives, you must first thoroughly understand the main characteristics of each segment of your target audience. These typically include demographics, geolocation, social position, interests and problems, channel preferences, and so on.

Step 2. Brand Positioning

After your target market, the second most important aspect of your brand advertising strategy is market research and your brand’s positioning in relation to that. Brand positioning can be a very delicate task, so it’s important to take the time to get it right. There are several factors to consider while creating brand ads:

  • Before establishing an advertising brand campaign make market research. Explore the industry landscape, how saturated the market is, who are the main competitions, their unique qualities, and target audiences.
  • The present position of the brand – its popularity and customer’s perspectives, benefits, and weaknesses of the product, main features.
  • Outstanding value or unique selling proposition – a distinctive feature of the product or the respective problem it is designed to solve not covered by the competitors, however.
  • Aside from practical usage, there is frequently an added value, such as prestige, fashion, high social status, or a sense of belonging.

Quality is important for brand advertising, but nowadays brand positioning is even more important for a company’s success or failure. Remember that the image of the product in the mind of consumers is occasionally even more significant than the real product itself.

Step 3. Application

One can begin acting based on desired goals, audiences, and a desirable brand positioning:

Picking the right tools and strategies

The tools and channels for brand advertising, as well as the duration and other details of the campaign, should be chosen based on the target audience. It is also critical to develop a distinct strategy for each channel, taking into account specifics and how your target audience uses this channel.

Establishing a budget

Important aspects of your brand advertising strategy can be heavily influenced by your budget and its distribution. Channels that perform well should be prioritised, while channels that do not perform well should be reduced. Always keep your primary objectives in mind and allocate your resources accordingly.

Establishing up a campaign 

This is the execution of your brand advertising strategy. Set up a digital advertising campaign on a demand-side platform and let it handle media buying for you (targeting, frequency, campaign budget, etc). The platform will automatically choose the right media and advertising inventory and start serving impressions to the audience of your brand.

Executing, optimizing, and campaign management

After you create your campaign, it’s important to monitor its performance closely over both the short and long term. Pay attention to changes in your brand’s traffic – an increase in searches for your company’s name is usually a good sign that your brand advertising campaign is working. Sometimes, advertising campaigns can perform even better after changing a small detail, so take action when necessary. Be sensitive about such things and optimize them in a timely manner to dramatically improve the chances of success for your campaign.

Winding Up

Brand advertising is an important long-term investment for businesses. By creating a strong brand identity, businesses can develop trust and lasting relationships with their customers. A defined budget and clear objectives will help create successful brand advertising campaigns that build a unique and consistent brand image. This solid brand image is essential for successful business development.

Need help with your branding? We are just a message away! Contact MoonBox – Leading Branding Agency in Dubai

 

 

 

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Logo Arabic – Create An Arabic Logo with MoonBox

Arabic Logo

The fascinating appeal of typography knows no bounds, especially when you explore the world of Arabic calligraphy. Many people are most familiar with the Latin alphabet but in today’s business landscape, it’s becoming increasingly important to have extensive knowledge of different language systems – especially if your target audience primarily speaks Arabic.

An Arabic logo design is often very aesthetic, as the very structure of the design is often strongly related to the shape and legibility of the letter forms. It can be interesting to learn about the Arabic writing system, as it is creative, attractive, and can be converted into web designs.

Let us explore further the art and craft involved in designing logos in Arabic, and what it takes to master it.

Why are these logos Arabic so engaging?

There’s something about Arabic logos that are just undeniably captivating and beautiful. They have a way of pulling someone in and interest them with the intricate details and colors used in the design. The letters of the Arabic alphabet are complicated and add a level of depth that is unique to this style.

A business can add value, aesthetic beauty, and attraction to their logo design by incorporating Middle Eastern scripture designs into their logo. A great example of this can be seen in Tashkent, Uzbekistan where many popular structures have such scriptures written on their walls.

Why people need an Arabic logo design?

Businesses in any industry or vertical launching their business in the Middle East or targeting Arabic-speaking customers should consider Arabic logos. Whether it’s a Lebanese restaurant, Turkish café, or real estate business in Dubai; an Arabic logo is essential. A logo is an investment for your company and crucial for building your brand identity. It’s important to choose a logo that is reflective of your company’s values and appeals to your target market.

Even if the potential customer does not understand what has been written, these logos can still capture the eye of the beholder. However, only a professional Arabic logo designer can interpret the true essence and nature of the business through logo depiction. In other words, while a logo may be able to communicate certain messages to customers on a surface level, only a professional will be able to really communicate the heart of the business through its design.

Fascinating logo designs that are commonly found in places like Lebanon, Saudi Arabia, Turkey, Dubai, Qatar, India, Bahrain, Jordan, Egypt and Oman are now being received well worldwide. These designs are not just limited to Islamic nations any longer.

Setting Up logo in Arabic – Logo Arabic Development Services

Our creative team consists of multilingual designers who have a deep understanding of Middle Eastern culture, tradition, and values.
In addition to logo design in Dubai, MoonBox offers corporate identity design services.

Need Arabic Logo Design? Contact MoonBox Logo Design Services

 

 

 

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Is all PR really good PR?

Public Relations and Branding

Is all PR really good PR?

If you’ve read the subject, you’re probably going to say yes, because that’s what we’ve heard for years. Brands have been investing heavily in marketing and public relations to build a strong image and be in the public eye at all times amidst the cut-throat competition.

But what if brands got PR for free? We’re talking lousy PR, of course (if it were really good it wouldn’t be free, right?). Years of effort, loads of money spent, and yet one reckless move can turn into a nightmare for a brand, damaging its reputation, sales, valuation, and so much more.

Add to that the power of social media controversies, and you can bid a great brand goodbye overnight. Some may argue that the myth ‘All PR is good PR’ is right. Sure! It builds some brand awareness. Those who have never heard of the brand can now see it making waves across the news, but at what cost?

Some brands might not even intentionally plan bad PR stunts, but business decisions might put a brand at stake, and while that might seem monetarily worth it, it’s never worth risking your reputation.

Read more on List of Top PR Agencies in Dubai

Deliveroo Social Media Strategy

Consider Deliveroo’s recent business move. To cut costs in the UAE and stay competitive, the food-delivery giant decided to slash rider salaries by 15% while asking some of them to even pay for fuel, work overtime, and bear their own visa costs. When riders retaliated with a strike and customers took to social media over cancelled order concerns, Deliveroo was quick to play the blame game without owning up to its decisions.

It wasn’t long before riders shared their plight on social platforms. Deliveroo received backlash from its customers for subjecting its staff to poor work conditions, especially in UAE’s scorching summers. Protecting your prices and product over your people can NEVER be a good decision and Deliveroo has learnt it the hard way in the last couple of days.

Now, halting all changes and promising its staff their fair dues, Deliveroo is back in business, but that probably doesn’t change the fact that its brand image has been tarnished. Many users called for a boycott of the company, while others encouraged people to tip delivery workers.

That’s what we’re talking about when we say one wrong move can affect your brand image for years. There are plenty of scopes to get dragged into brand wars and controversies, especially when you humanise a brand. It’s unreal to be right all the time. It’s also often fair to test the waters to know what your audience expects and get them to talk about you because that’s what you eventually want. But there’s a fine line between testing the waters and taking a plunge in the deep sea, which you don’t want to cross!

Signing off with a quote by journalist Bob Schieffer – ‘Good policy always trumps bad PR’ – make sure to get it right.

MoonBox is a full-service PR Agency in Dubai, UAE with a team of more than 250+ passionate and innovative experts.

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7 Techniques To Use Branding To Create A Better Customer Experience

best branding agency in dubai

If we asked you your favourite brand there’s something that comes to mind, right? What exactly made that brand come to mind? Was it its core facets like logo, design, typography, packaging, or was there more to it? How long did it last in your mind? Companies that consider themselves the best branding agency in Dubai and beyond, go out of their way to create a brand experience not just restricted to the above factors. They evoke an emotional and personal connect with customers which adds value to the brand and creates a long-lasting impression.

Apart from the emotional connect, the marketing, the presence, the reviews, the treatment, and much more plays an essential role in representing the company. How a customer perceives a brand across every touch point and how they build a connection that is strong enough to believe in it makes all the difference. Brand experience and customer experience are inter-related and top branding agencies in Dubai strictly adhere to best BX and CX practices.

Let’s take a look at creating a better customer experience through branding practices, so as to become the best branding agency in Dubai.

1. Strengthen your relationship with employees

This might seem out of context, but it plays an essential part in building stronger connections with the customers. If something is hindering the employee’s smooth deliverables to the customer, it will affect the perception of the brand. Effective communication through surveys or any other medium may raise common pain-points in the overall employee experience and can be eventually resolved. A happy employee who is empowered and gives his best will have a positive impact on the brand’s clientele and well-being.

2.  Make your presence felt

It would be an understatement to say that the world is driven by technology, and brands can make the most of it by being omnipresent. More than 50% of web traffic comes from mobile devices. The digital journey with multi devices plays a vital part. Customers use a range of online and offline media to connect with a brand, so no matter how tasking it may seem, it is important to up your game and make your presence felt through compulsive strategies.

3. Make it personal

If someone exactly knows what you want and gives you that, how do you feel? That’s what personalisations do. Customers are seeking more personal and exclusive experiences that are tailored to their demands. Evoking an emotional connect through activations or activities or simply understanding their user profile, demographics, preferences, shopping histories etc. and using them to deliver personalised experiences, will strengthen the relationship with the customer.

4. Educate your customers

What does your brand stand for? Or what do you want your brand to be known for? In order for your customers to understand your brand well, you need to educate them and gain their trust. Some of the best ways can be giving away freebies or free samples so that your potential customers can try and get an exact idea about your brand.

5. Social Listening

Customer experiences are often shared across social media platforms especially if they are negative. If your brand happens to face such an issue, you can take appropriate actions and respond to their concerns. This won’t just boost your reputation on social media, but also increase your presence.

6. Refine and rebrand if required

To become the best branding agency in Dubai, or literally anywhere else, make sure that the brand represents exactly who you are as a company in the best possible way. Lot of researches cited that, the reason why customers could connect with a brand was due to the value that it provides. This also means creating a logo that is easy to understand, a consistent colour scheme and an effectively defined brand messaging. If your brand is unable to attract your target audience, you can also consider rebranding.

7. Reward your loyal customers

A satisfied customer makes a business successful. One of the vital parts of building a strong relationship is to make them feel valued and honoured and give them due credit for your company’s successful endeavours. The best way to do this is through rewards, giving early access and offering special discounts to loyal customers.

By now, we hope that its been clearly established how a customer experience plays a vital role in brand performance. Whether it is a small business or a full grown one, customer experience should always be the primary focus.

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Blogs

How Impactful Is Logo Design On Brand Recognition

logo design company in dubai

How Impactful is a Logo Design on Brand Recognition

If there is anything that Nike, Apple, Google, and Disney have in common, it is the fact that the logos of these companies are iconic and easily identifiable by the average person. This proves that designing a good logo is an essential aspect of building a company.

In this blog, let us discuss how important logo design is to a company and which company in Dubai can help budding organizations get to the next level. Continue reading to learn more!

 

How Does Logo Design Help a Company?

Logo design can provide the company with a lot of benefits, including the following:

  • Distinguishes the company from competitors
  • Fosters brand loyalty among existing clients
  • Catches the attention of would-be customers
  • Establishes the identity (and personality) of the company
  • Creates a long-lasting legacy
  • Eliminates doubt as to the legitimacy of the organization

 

How to Know if a Logo Design is Effective?

Any logo design company in Dubai can provide you with colorful imagery and energetic messaging, but the true test to ensure that your brand logo and your company stand out from the rest is the test of substance and recall.

Substance speaks to the quality or relevance of a particular object or person. A person with substance is an individual who is intelligent, skilled, talented, and/or virtuous. An object with substance is built and designed with quality, usefulness, and durability in mind.

In logo design, a logo that passes the test of substance can be indicative of the benefit that the company it represents can provide to the client.

Recall is simply about remembering. It does not have to be word-for-word. It can be the recollection of something as simple as the color of another person’s eyes, or the memory of what you had for breakfast yesterday.

In logo design, a logo that passes the test of recall is equal to how easy a client can remember the company it represents.

 

What is the Best Logo Design Company in Dubai?

There are several qualities and aspects that make a logo design company a good one – technical skill, adaptability, customer service, and positive feedback from previous clients. However, what makes a good logo design company the best is one thing – the ability to capture wonder. Wonder is a mixture of admiration and surprise as a result of experiencing something beautiful, complex, and thought-provoking.

Moonbox is the best company that can capture wonder. With its tested and proven formula of storytelling and communication to a wide audience, this logo design company and branding agency in Dubai can take your company to the next level.

If you would like to know more about the history and success stories of Moonbox, check out their website at:

https://www.moonbox.ae

If you would like to take the next step and get in touch with a Moonbox representative, contact them via email or over the phone using the following details:

Email: [email protected]

Phone: 04 2696733

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Al Boom Marine LLC – Leading Lifestyle Retail & Distribution Company

Al Boom Marine LLC is a supreme lifestyle retail and distribution company that serves in the GCC and MENA regions. Concepts and brands ranging from lifestyle, leisure, and watersports to tech and accessories.

Al Boom Marine is a leading operator of over 30 global brands, 60 retail stores, 4 online stores, and 300+ active wholesale accounts across the GCC and MENA region. With a commitment to offering premium products and services, Al Boom Marine is your go-to source for all your marine needs.

Their company specializes in the retail and distribution of lifestyle products – from footwear and eyewear, to apparel and accessories.

Al boom marine want to be the most trusted distributor and retailer around, where people love to work and shop. That means harnessing the talent, creativity and diversity of their colleagues to ensure that customers receive great service every time they shop with them.

Al Boom Marine Brands

In existence for 35 years, their retail network consists of their own multi-brand concepts: Beyond The Beach, Beyond the Bike and Beyond the Street; as well as concept stores of Reebok, Oakley, Rip Curl, Seafolly, Owndays New Era and Tommy Bahama.

Al Boom Marine Outlet

Visit website : https://alboommarine.com/
Headquarters
212 Um Ramool Nadd Al Hamar Rd Rashidiya, Dubai,

Al Boom Marine is a successful branding client of Moonbox – A top branding agency Dubai.

 

 

 

 

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Blogs

Chicky Bunch Reviews – Chicky Bunch Menu, Ratings & More

Originality and quality are the hallmarks of good food. Chicky Bunch is reputed for both. A heartwarming fusion of Arabian, Indian, Philippine, and Chinese cuisines awaits you at Chicky Bunch in beautiful Abu Dhabi.

Featuring amazing marinades and unique blends, they guarantee that their dishes cultivate and preserve the ultimate aroma and bring flavor to their appetizing peak. In keeping with their motto of maximizing value for money, they use only fresh ingredients in all their preparations.

In addition, they use low-oil pressure frying methods to avoid oil waste. Chicky Bunch offers amazing vibes and an ambiance that creates comfort of dining through their cheerful staff and adventurous chefs, ready to serve dishes made with panache and taste in mind. There’s more excitement to come. The perfect way to end your delicious meal is with a pot of streaming tea or a dessert

Chicky Bunch Menu

With Chicky bunch menu, you’re sure to find a special dish for any occasion. You can easily order your favorite meal by checking out chicky bunch menu

Chicky Bunch Restaurant – What Makes Them Unique?

A 30 MINUTE DELIVERY IS GUARANTEED BY CHICKY BUNCH RESTAURANT IF YOU HAVE A MEETING OR ARE WORKING LATE AT NIGHT AND NEED MORE PUSH.

Would you like to eat at Chicky Bunch restaurant in Mussafah? Browse the Chicky bunch menu or order your favorite meal from various online food delivery services like Talabat, Zomato, EatEasy.

Moonbox – The leading branding agency in Dubai is thrilled to be part of the branding journey of Chicky Bunch. At Moonbox, we offer comprehensive branding solutions. From creating a logo and defining the brand’s color palette to designing the website, we’re here to provide our clients with the support they need to make their brand stand out from the competition

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James Charles Makeup Brand – Painted Makeup Brand

james charles makeup brand

James Charles Dickinson was born on May 23, 1999, and is an American beauty YouTuber and makeup artist. Charles started uploading makeup tutorials to YouTube while working as a local makeup artist in Bethlehem, New York. After a tweet featuring his makeup went viral online, he became the first male brand ambassador for CoverGirl. Let’s take a look at the James Charles Makeup brand in this blog

Does James Charles really work as a makeup artist?

James Charles Dickinson (born May 23, 1999) is a makeup artist and YouTuber. Charles began uploading makeup tutorials on his YouTube channel while working as a makeup artist in Bethlehem, New York.

4 Years in the Making, James Charles Announces His Own Makeup Brand 

It’s time for James Charles to launch his own makeup brand!

Painted will be the name of the 23-year-old beauty YouTuber’s new brand, which will launch in Summer 2023.

James charles makeup brand – James Charles launches cruelty-free, vegan beauty brand “Painted”

American beauty influencer and makeup artist James Charles has launched Painted—a vegan, cruelty-free beauty brand that focuses on affordability with 23.9 million YouTube subscribers, 21.4 million Instagram followers, and 38 million TikTok followers. Create Paint, Painted Detail Brushes, and an oversized Painted Sponge are included in the first phase.

“I’m so excited to introduce you to my makeup brand, Painted, after almost four years in the making,” said Charles. The goal of Painted is to inspire people to be artists, regardless of whether they have been doing makeup for five minutes or five years. The artist in me wanted to create something unique and special instead of just slapping my name on something, so I hope you enjoy these products as much as I do.”

James Charles Makeup Brand Products

Create Paint comes in ten shades. These versatile pro-formulation paints dry to a matte finish after application and remain in place after drying. As a result of their versatility, they can be used for anything from creating a graphic eye look to serving as a blush for the cheeks.

These colors are: Left on Red, Flaming Caution, SMS, Blueprint, Turning Violet, Pinky Promise, Cold Brew, Ghosted, and Ink.

Six different brushes are included in the Detail Brushes, available individually or as a set. This set includes all of the brushes you need to create artistic, intricate makeup looks. For precise, sharp detail work, this set was specially made with art brush fibers instead of regular makeup brushes.

It is best to use the Painted Sponge on the face and body. Described as super soft and supersized, it is described as being extremely comfortable.

Painted also offers an “Artist’s Set” that includes a custom tin, all 10 Create Paints, and free shipping.

James Charles Makeup brand – Artist tubes & paint cans are used for makeup packaging

CoverGirl’s first “Cover Boy,” James Charles, has launched Painted by James Charles, a brand with innovative packaging.

The brand’s signature product is “Create Paint”. In the form of tubes resembling an artist’s paint tube, the high-pigment makeup contains pigments. Brushes are designed to mix and apply the vivid colors.

It can be used as eyeliner, blush, or to draw any design on the face or body. Photos on Painted’s website show models sporting dramatic theatrical makeup designs, as well as more toned-down looks appropriate for everyday wear, such as a dramatic smoky eye.

MoonBox is a packaging design company based in Dubai, UAE that specializes in crafting distinctive and eye-catching packaging designs. They specialize in making products stand out and conveying their value to customers. Team MoonBox offers a range of branding services including packaging design, brochure creation, logo development, and more.

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Blogs

Social Media Marketing for FMCG Brands

Social Media Marketing for FMCG Brands

FMCG Meaning – What Are Fast-Moving Consumer Goods (FMCG)?

FMCG Meaning – Fast moving consumer goods or FMCG are products that market quickly at relatively low cost. These goods are also named consumer packaged goods.
FMCGs have a concise shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy by-products, and baked goods). These goods are bought oftentimes, are consumed rapidly, are priced lower, and are sold in enormous quantities. They also have a high turnover when they’re on the shelf at the mart.

Social media has quickly emerged as a crucial aspect of digital marketing. It provides a wealth of benefits and a more personalised way of reaching millions of people around the world. For competitive industries such as food or beauty,  investing in social media marketing could be one of the most effective ways of finding success.

FMCG Marketing

With current circumstances like COVID-19 and the regulations that came along with it, retail marketing on an omnichannel level has become increasingly essential for consumer retention and overall company triumph.
In 2020, online grocery sales witnessed a 103% year-over-year growth and are projected to account for 10% of the overall demand by 2025. Supermarkets must take benefit of FMCG marketing strategies and the omnichannel approach to guarantee an increase in their YOY revenue as consumers place value on comfort and access.

Let us take you through the clear advantages of social media marketing for FMCG brands.

Advantages of Social Media Marketing for FMCG brands

  • Improved Brand Awareness

The FMCG sector in Dubai is chock-full of products that are similar, which offer consumers a wide range to choose from. Social media is a cost-effective platform which can be used to enhance brand awareness, so that such brands can differentiate themselves from the clutter in the market. This also aids consumers in forming an opinion about the brand even before they visit the store, which helps influence their purchase decisions. Through interactive posts you can invite users to engage with your brand, share advertisements and offers, taking your brand to new heights, while improving brand awareness and eventually, brand loyalty.

image

Positioning your brand correctly requires being on relevant channels to reach your target audience. Brand awareness is about ensuring that prospective customers understand who you are and what you offer. For instance, the food industry is one that’s full of competition and is always increasing in size, but social media gives brands the opportunity to muscle in and show people why their brand is the right choice.

  • It’s Cost-Effective

Unlike other forms of advertising where FMCG brands usually spend substantial resources and work harder to reach a large audience, like TV, print ads, radio etc.; social media is a ready-made platform. With hundreds of millions of users, you can make your advertising budget pay off really well.

Creating an account is free on most social platforms. However, using paid advertising is a great way to target users based on demographics and their behaviours. Spending money on this form of focused marketing will enable you to target your chosen market and will increase your chances of generating sales, offering a better return on investment (ROI).

Advanced analytics from social platforms will let you gain deep consumer insights. This further helps in creating new campaigns and content that your target audience will find engaging. In the long run, this brings down marketing costs for FMCG brands.

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  • Improve Customer Engagement, Satisfaction & Retention

While it is likely that there are many FMCG brands offering similar products as yours, you have to provide your audience with a reason to trust your brand. If you can communicate with your audience, listen to them, and engage with them, you’ll find that they trust your brand more. This can be done in the form of answering product related queries, responding to general posts and even dealing with unhappy customers. If you can do all of this on an open social media platform, your audience will see you as a brand that cares. Influencer marketing is also found to be effective for FMCG brands because consumers are more likely to find your brand credible when an influencer whom they trust recommends it to them.

Social media plays a pivotal role in customer satisfaction and when you get it right, you’ll find yourself with a loyal consumer base, some may even act as brand advocates. Users are more likely to opt for a brand that uses social media to communicate than a brand that does not. It’s one of the simplest aspects of social media marketing but one that will set your brand apart.

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In short, customers are not looking for a faceless brand. They are looking for a brand that has a voice and a personality. This is the level of connection that they expect and you can achieve this by engaging. Simple messages and responses will work for your brand and will enable you to begin forming relationships with users.

  • Improved SEO Rankings

Social media marketing is not just about getting results through your chosen platforms. It is now highly recognised by search engines and they now factor it into your search ranking. Search engines are constantly evolving in a way that appeals to the needs of users and with millions of people using social media, it is now an integral part of the ranking process. It’s no longer enough to have a website that is optimised and updating your blog won’t cut it either. Businesses that share content on social media are now showing search engines that they offer value to users and that their brand has integrity.

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Final Words

Social media marketing cannot be overlooked and if any FMCG brand wants to step forward and get noticed in the UAE market then a strong branding, along with a solid digital marketing strategy, with more focus on social media marketing, is the key. The right strategy, if implemented correctly will enhance awareness, traffic, improve SEO and build a greater level of brand loyalty, all of which will help your brand stand out.

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