How Impactful is a Logo Design on Brand Recognition

If there is anything that Nike, Apple, Google, and Disney have in common, it is the fact that the logos of these companies are iconic and easily identifiable by the average person. This proves that designing a good logo is an essential aspect of building a company.

In this blog, let us discuss how important logo design is to a company and which company in Dubai can help budding organizations get to the next level. Continue reading to learn more!

How Does Logo Design Help a Company?

Logo design can provide the company with a lot of benefits, including the following:

• Distinguishes the company from competitors
• Fosters brand loyalty among existing clients
• Catches the attention of would-be customers
• Establishes the identity (and personality) of the company
• Creates a long-lasting legacy
• Eliminates doubt as to the legitimacy of the organization

How to Know if a Logo Design is Effective?

Any logo design company in Dubai can provide you with colorful imagery and energetic messaging, but the true test to ensure that your brand logo and your company stand out from the rest is the test of substance and recall.

Substance speaks to the quality or relevance of a particular object or person. A person with substance is an individual who is intelligent, skilled, talented, and/or virtuous. An object with substance is built and designed with quality, usefulness, and durability in mind.

In logo design, a logo that passes the test of substance can be indicative of the benefit that the company it represents can provide to the client.

Recall is simply about remembering. It does not have to be word-for-word. It can be the recollection of something as simple as the color of another person’s eyes, or the memory of what you had for breakfast yesterday.

In logo design, a logo that passes the test of recall is equal to how easy a client can remember the company it represents.

What is the Best Logo Design Company in Dubai?

There are several qualities and aspects that make a logo design company a good one – technical skill, adaptability, customer service, and positive feedback from previous clients. However, what makes a good logo design company the best is one thing – the ability to capture wonder. Wonder is a mixture of admiration and surprise as a result of experiencing something beautiful, complex, and thought-provoking.

Moonbox is the best company that can capture wonder. With its tested and proven formula of storytelling and communication to a wide audience, this logo design company and branding agency in Dubai can take your company to the next level.

If you would like to know more about the history and success stories of Moonbox, check out their website at:

https://www.moonbox.ae

If you would like to take the next step and get in touch with a Moonbox representative, contact them via email or over the phone using the following details:

Email: [email protected]

Phone: 04 2696733

FMCG Meaning – What Are Fast-Moving Consumer Goods (FMCG)?

FMCG Meaning – Fast moving consumer goods or FMCG are products that market quickly at relatively low cost. These goods are also named consumer packaged goods.
FMCGs have a concise shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy by-products, and baked goods). These goods are bought oftentimes, are consumed rapidly, are priced lower, and are sold in enormous quantities. They also have a high turnover when they’re on the shelf at the mart.

Social media has quickly emerged as a crucial aspect of digital marketing. It provides a wealth of benefits and a more personalised way of reaching millions of people around the world. For competitive industries such as food or beauty,  investing in social media marketing could be one of the most effective ways of finding success.

FMCG Marketing

With current circumstances like COVID-19 and the regulations that came along with it, retail marketing on an omnichannel level has become increasingly essential for consumer retention and overall company triumph.
In 2020, online grocery sales witnessed a 103% year-over-year growth and are projected to account for 10% of the overall demand by 2025. Supermarkets must take benefit of FMCG marketing strategies and the omnichannel approach to guarantee an increase in their YOY revenue as consumers place value on comfort and access.

Let us take you through the clear advantages of social media marketing for FMCG brands.

Advantages of Social Media Marketing for FMCG brands

• Improved Brand Awareness

The FMCG sector in Dubai is chock-full of products that are similar, which offer consumers a wide range to choose from. Social media is a cost-effective platform which can be used to enhance brand awareness, so that such brands can differentiate themselves from the clutter in the market. This also aids consumers in forming an opinion about the brand even before they visit the store, which helps influence their purchase decisions. Through interactive posts you can invite users to engage with your brand, share advertisements and offers, taking your brand to new heights, while improving brand awareness and eventually, brand loyalty.

Positioning your brand correctly requires being on relevant channels to reach your target audience. Brand awareness is about ensuring that prospective customers understand who you are and what you offer. For instance, the food industry is one that’s full of competition and is always increasing in size, but social media gives brands the opportunity to muscle in and show people why their brand is the right choice.

• It’s Cost-Effective

Unlike other forms of advertising where FMCG brands usually spend substantial resources and work harder to reach a large audience, like TV, print ads, radio etc.; social media is a ready-made platform. With hundreds of millions of users, you can make your advertising budget pay off really well.

Creating an account is free on most social platforms. However, using paid advertising is a great way to target users based on demographics and their behaviours. Spending money on this form of focused marketing will enable you to target your chosen market and will increase your chances of generating sales, offering a better return on investment (ROI).

Advanced analytics from social platforms will let you gain deep consumer insights. This further helps in creating new campaigns and content that your target audience will find engaging. In the long run, this brings down marketing costs for FMCG brands.

• Improve Customer Engagement, Satisfaction & Retention

While it is likely that there are many FMCG brands offering similar products as yours, you have to provide your audience with a reason to trust your brand. If you can communicate with your audience, listen to them, and engage with them, you’ll find that they trust your brand more. This can be done in the form of answering product related queries, responding to general posts and even dealing with unhappy customers. If you can do all of this on an open social media platform, your audience will see you as a brand that cares. Influencer marketing is also found to be effective for FMCG brands because consumers are more likely to find your brand credible when an influencer whom they trust recommends it to them.

Social media plays a pivotal role in customer satisfaction and when you get it right, you’ll find yourself with a loyal consumer base, some may even act as brand advocates. Users are more likely to opt for a brand that uses social media to communicate than a brand that does not. It’s one of the simplest aspects of social media marketing but one that will set your brand apart.

In short, customers are not looking for a faceless brand. They are looking for a brand that has a voice and a personality. This is the level of connection that they expect and you can achieve this by engaging. Simple messages and responses will work for your brand and will enable you to begin forming relationships with users.

• Improved SEO Rankings

Social media marketing is not just about getting results through your chosen platforms. It is now highly recognised by search engines and they now factor it into your search ranking. Search engines are constantly evolving in a way that appeals to the needs of users and with millions of people using social media, it is now an integral part of the ranking process. It’s no longer enough to have a website that is optimised and updating your blog won’t cut it either. Businesses that share content on social media are now showing search engines that they offer value to users and that their brand has integrity.

Final Words

Social media marketing cannot be overlooked and if any FMCG brand wants to step forward and get noticed in the UAE market then a strong branding, along with a solid digital marketing strategy, with more focus on social media marketing, is the key. The right strategy, if implemented correctly will enhance awareness, traffic, improve SEO and build a greater level of brand loyalty, all of which will help your brand stand out.

Among the most renowned tyre service companies in the Middle East is Tire.ae. Founded in 2004 and located on Umm Suqeim road in Dubai. Additionally, they have branches in Umm Ramool Dubai, Baniyas Abu Dhabi, and Mussafah Abu Dhabi.

In their workshop, they keep a wide variety of tyre brands and types. Tire sales and installation, wheel and rim repair, digital wheel alignment, oil changes, and car polishing are their main services. In addition, they keep the most famous battery brands in stock. Additionally, they offer mobile battery stations to help customers who need jumper starts or battery replacements at their locations.

If you are looking to shop tire and rims online in Dubai, then you should visit Tire.ae. The purpose of Tire.ae is to assist their customers with their tire and vehicle-related needs in Dubai, Sharjah, Abu Dhabi, Ajman, Al Ain, and the wider United Arab Emirates.

Tire.ae – Most Exhaustive Selection of Branded Tyres

In the UAE, Tire.ae is recognized as one of the leading online tyre companies. There are many brands of tires available for sale in Dubai, including Bridgestone, Dunlop, Pirelli, Sumitomo, Hankook, Michelin, Continental, and Goodyear, among others. Their UAE website showcases tyres at rates that are simply unbeatable by other tire companies. Tire.ae’s business model is centered around customer satisfaction, so quality is never compromised!

Tire.ae- Tire Segment

Tire.ae distributes premium brand tires in the following segments:

•  Passenger Cars

• SUVs

• 4×4 Cars

  The vision of tire.ae is to provide excellent customer service and high quality brands in the tire and accessories distribution business. Providing the best quality tires and services to its customers is tire.ae’s mission. A leading Branding Agency in Dubai, MoonBox builds long-term relationships with brands and businesses. Moonbox Branding is proud to have tire.ae as a client.

The fashion industry requires brand owners to stand out from the competition and attract customers in a crowded market. Having a strong, unique fashion logo is one of the best ways to achieve this.

Design is an important aspect of the fashion industry. This is also true for your brand’s overall aesthetic, whether it’s clothing, accessories, sportswear, or any other kind of apparel. 

By designing a fashion logo, you validate your professionalism, tell clients who you are and what you do, and help you stand out from the competition. 

Fashion Brand Logo Design: What to Consider?

When designing a fashion brand logo, there are a few key points to keep in mind. 

1. Simple 

When it comes to logo design, sometimes less is more. Simple logo designs allow you to express your brand’s essence clearly, which is important since your audience will only look at your logo for a short time. 

Logos that are simple highlight the most important aspects of a brand without taking up a lot of space. Color, font, shape, and icons can be used to convey messages, as can distilling ideas to their simplest form.

2. Recognizable

Audiences must be able to recognize your logo immediately. It is important that your logo creates a connection with your target audience and generates interest in your brand. The Nike swoosh or the Lacoste alligator are two examples of brands whose logos instantly evoke a sense of recognition.

3. Scalable 

No matter where your logo appears, it should look amazing. Consider your logo design’s look across different mediums, whether your price tag, clothing, website, or social media page. It is therefore important to choose a layout that preserves the quality of your logo even after it is resized.

4. Original

Being true to yourself is the number one rule of design. Customers are much more likely to remain loyal if you are authentic. Keeping your logo design original to your brand will give your brand a sense of identity.

Your Fashion Logo Style – Make your own Fashion Brand Logo

As well as those four tips, the design of your fashion logo will also depend on your target audience and specialty.

1. Target audience

There are specific demographics within society that want or need what you’re selling. You should select design elements (color combinations, icons, fonts, etc.) based on who your target audience is.

Here are a few examples of fashion design logos that appeal to specific target audiences.  

Feminine 

Color is the first design element to consider when creating a fashion logo for a feminine audience. 

Color psychology suggests that colors help your brand connect with your target audience psychologically and emotionally. In choosing your logo color palette, you are also selecting the emotions you want to convey. 

Kids

An icon is a sure way to attract younger audiences to your fashion logo. Icons convey and make recognizable certain ideas.  

Masculine

Typography is an important design element to consider if you want to attract a masculine audience. 

A font can evoke specific responses and create unique associations with a brand. Creating a fashion logo requires you to take into account the psychological meaning of each font type. 

Slab serif fonts, for example, represent confidence, dependability, and assurance thanks to their thick lines and less delicate serifs.

2. Specialty 

Designers specialize in specific fields or categories. Depending on your specialty, certain design elements will work better for you.  

Here are a few examples of logos that suit fashion designer specialties.  

3. Athleisure

In terms of logo design, athleisure or sportswear fashion brands have a lot of room for creativity.

4. Vintage 

Vintage clothing brands should use their logos to get their message across loud and clear. Many vintage logos have a weathered appearance, often with muted colors and a simple color palette.  

For vintage brands, script fonts evoke creativity, freedom, and an antiquated feel.

Winding Up

The information you have just read should help you create a logo for your fashion brand. Focus on what makes your brand stand out and what you want to communicate to your customers. It’s easy to create a logo with just a few clicks when you’re ready! 

Your website offers great potential for your brand to be noticed and remembered. There are pages on your website that help connect your brand to your customer and generate potential leads.

Every website is created with a different purpose and brings out your brand’s best and most unique qualities, but what’s common across all sites, is the need to create customer connect and loyalty. Few critical changes to your website can impact your brand immensely and bring the desired results.

Did you know that the most visited pages on your website are your Homepage, About, Blogs, and Contact us? How these pages are designed and written is crucial. Knowing the purpose of each page helps design them to achieve the desired response.

There is a way to optimize these pages or any other page on your website that is intended to bring traffic. Have you heard the term “optimize” in relation to a webpage?

This buzz word “optimize” is used frequently in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). We advocate USER OPTIMIZED pages. It is vital that traffic is diverted to your page to initiate conversions. That can only happen when your page is user optimized.

How does one achieve user optimization? It is simple. You ask questions, and the answers to these questions will pave the way to create a page that is USER OPTIMIZED

To reach your user, find out what they are looking for and their source of arrival to the website.

The source of the user will aid in delivering relevant information. The user could have appeared from a number of avenues like:

1: A search engine- If yes then how? What was the question asked?

2: An email- What kind of email?

3: A navigation menu and therefore what option on the menu

4. Google Playstore

5. Referrals- which site were your visitors redirected from?

Find out what your target needs to know and remember that a single page can deliver only a limited amount of information. Less is more holds true here. The lesser you load on your WEB PAGE, the more are the chances of your brand being remembered.

Visuals such as explainer videos, diagrams, hero shots help make information compact and deliver the message with greater emphasis. Once you know what your user is looking for, you are halfway through.

Now you need to know the goal of your user. You have to ask the user to do something. This is the critical hit or miss spot, or, the call to action. In fact, every single page of your website should contain a CTA, a call to action.

Make every page informative from a user perspective so that it leads the user to the next page or the Call to Action. Ask questions that are on their minds and let the answers be revealed in the Call to Action. Define what you want the user to do, and create threads that link the user to the final action.

To increase brand recall make sure your HOME PAGE is intriguing. There is no doubt that every page should reflect your brand image and brand values, but your Homepage will ultimately bring in traffic and keep customers coming back.

Your Home Page is the door to the rest of your website and should be complete and crisp, encompassing everything that stimulates interest and inspires a purchase.

Without an impressive Home Page, it is almost impossible to get to your user and your potential buyer might be lost in a pool of sites that are trying hard to be noticed.

A good Home Page encourages easy navigation by giving access to information the user is looking for, in a systematic fashion. A user experience influences purchasing decisions.

Secondly, an attractive Home Page boosts conversions. Who wants to associate with a sloppy-looking company? Make your Home Page look confident and convincing.

To pack a punch into your Home Page include elements like a Call to Action, white space, and excellent copy to complement a fantastic layout. This exercise will build trust and assist visitors.

Another important aspect of a Home Page is that you have to keep it adaptable and evolving. A static Home Page can get boring and out-dated too. One more important aspect of a Home Page is to keep it clutter-free.

Too many graphics and features might make it look messy. Also, it is extremely important to make your Home Page mobile compatible as that is where most brand information is viewed today.  Your Home Page should appeal to your audience persona.

Avoid any fluff and keep it honest and direct. Use an appealing value after studying the consumer psyche.

To wrap it up neatly, keep your Home Page minimal. Speak less, but be impactful.

Use breath-taking images and be real. Show your audience right off the bat and you’ve got what they are looking for.

To make it big in the market, you must have a strong sense of who your customer is.
You may think about conducting full-fledged market research to understand your customers but first, remember this one fact:

Before anything else, your customer is human.
In today’s fast paced, increasingly digitized world, what people crave the most is connection and interaction. Nobody likes to interact with chatbots or the pre-recorded voice that tells us what to do.
In order to make your brand memorable, the first step is to humanize your brand. In this blog, we are going to share 4 practical and easy tricks that will make your brand more approachable for your customers!

1. Show the People of Your Organization

The best way to humanize your brand starts by sharing something about you and your team. The people behind the brand. You can start by creating a Social Media Account on Twitter or LinkedIn along with a company page. This space can add a more personal element to your brand.

Here you can share the achievements and stories of your employees through your company page or website. Moreover, hosting social events virtually where your employees or team can add value and show their humorous side is a huge plus!

Marriott does this wonderfully, by using the storytelling format by dedicating an entire month to their women employees, and showcasing powerful stories to highlight their work experiences.

Your audience actually wants to see the people who work with you, so include real pictures of real people on your website.

2. Focus on Educating Your Prospects. Sales Will Follow

When do you buy a product? What compels you to buy a product?

There could be multiple answers to these two questions and all of them could be right, given particular circumstances. While you think the answer to these questions, let us tell you something fundamental: Nobody likes to fall for an effective selling strategy! It is because we feel manipulated.

However, when a purchasing decision is made after thorough analysis and understanding, the purchase becomes more organic and special. So, a better approach is to understand the problems, and requirements of your customers and instead of telling them to become a buyer, focus on telling them how your offering can solve their problems.

3. Leverage the Power of Video Content

Videos are among the most engaging forms of content, and a great tool to capture audience attention. You can use videos to show your employees, office, and through these tell the story of your brand or product.

The best part is that you can fit in a video anywhere; be it your “About” page, Home page, blogs, social media handles, or even ads. Using videos will ensure that more and more people will know about your brand and product.

4. Nothing Says Human More Than Moment Marketing

When it comes to humanizing the brand, nothing beats the power of moment marketing. (A marketing strategy that involves the use of text or graphics, related to any recent event, is called moment marketing.) Brands like Netflix and Zomato have acquired a lot of followers through this marketing strategy. Before the latest season of Money Heist, a Netflix show of worldwide fame, many brands including Pepsi and Magnum jumped onto the bandwagon to promote the show in association with their brands where characters of the show were seen on Pepsi bottles.

Closer home, the Al Mamzar area saw it’s first Money Heist themed cafe in Dubai- El Professor Burger. The place was a hit immediately owing to its relevance to this popular show, with the owner of the cafe even taking the name ‘El Professor.’

Moment marketing represents your brand as trendy, approachable, and fun.

We hope these tricks will prove effective for your brand. If you have any queries, please feel free to reach out to us.

Read before you choose the visual elements for your branding

About a year ago, one of our prospective clients approached us and said:

“We have to launch next week. We can’t delay. Let’s start with the current branding ideas, and we will keep changing things as we move forward.”

We could not allow that to happen because branding is not a one-off thing that should be changed every now and then. It is one of the key aspects of your business, it gives your business an identity that people will associate with for a long period of time, if not for life.

The main reason for sticking to one brand identity is to strengthen brand recognition among customers. Changing it often would destroy the true purpose of the branding process. Therefore, it is crucial to properly plan and carefully choose every aspect of your branding process.

How do you think our team responded?

Of course, we couldn’t turn them down! This was a big project. Our team arranged a meeting with the client and explained to them the whole scenario and how this could be a disaster.

Visual elements help generate emotion and establish a connection with your audience, reinforcing the power of your brand in their mind.

Let us have a look at some of the key visual elements that businesses have to consider while drafting an effective brand identity:

The Logo

Your logo becomes the visual representation of your brand, and it is engraved on, literally, everything! You might have to go through several changes to get that final logo that best represents your brand and all that it stands for. But when you do, it will be totally worth it!

Color Palette 

Choose colors that reflect the personality of a brand. For example, you may want to select bright colors when you open a toy store, but you need to pick highly sophisticated colours while selling cosmetics.

It is also better to choose only a few colors and use them throughout your logo, images, designs, and even texts. Moreover, this strategy also helps in building brand recognition. Doesn’t “red” come to your mind when you hear “Air Arabia”? ‘’Apple’’ is associated with its iconic black and white colors, and ‘’McDonald’s’’ for its famous yellow arc.

Studies show that when audiences see a logo repeatedly, they are able to recognise the brand basis the color palette without even seeing the name.

Typography 

This is a fancy term for “Fonts”! Just like colors, you need to pick your fonts carefully because they affect how your audience perceives your brand. For instance, for a toy store, you can select fonts like Gill Sans, but you have to be very selective while picking a font for a cosmetic brand. An elegant font like Playfair Display or Sans Serif is a suitable option for such a business.

Images and Layout

Just like all the aspects discussed above, the images you use must align with the theme of your brand. A sophisticated monotone image with a backdrop of London Street will look out of place on a blog of your toy store’s website. However, the same might look just right on a fashion or lifestyle website.

With all this settled, the last thing that you have to focus on is the layout and whether it aligns with the whole branding strategy or not.

That’s it! You are all set and ready to go!

If you are wondering about the project, we still got it! However, it was a mammoth task for our A-team to complete the project before its launch.