Brand Strategy is often misinterpreted as the sum of your logo, color palette or website, but that isn’t true. While these creative elements are crucial to a successful brand strategy, what comes first are the intangible elements of the brand core that make way for the brand expression. Hence, a brand strategy is the plan devised to achieve a series of long-term goals that result in the identification and preference of your brand by consumers. A successful brand strategy encompasses the brand’s purpose, mission, vision, values, its promises to its customers, and how these are communicated.
