Category: Blogs

In the last two years, we’ve witnessed the pandemic change the marketing landscape and just how quickly the industry can evolve. Lifestyle changes in the lockdown have made consumers conscious of their choices with regard to health, wellness, and inclusion which was reflected in the brands they engaged with.

Peloton tapped into this shift with their holiday campaign “When Your Workout is a Joy, It’s a Joy to Workout.” Headspace is another brand that picked up on the widespread but often overlooked ‘holiday dread’ and created exclusive in-app content ‘Happier Holidays’ to help navigate this period.

Whole Foods created an online educational program teaching their health-conscious consumers how to prepare new recipes using Whole Foods ingredients.

In 2022, we will see the impact of the pandemic hangover on how people interact with brands.

Staying current with industry changes is critical to staying relevant with your audience. To stay ahead of the curve, these are the branding trends to keep an eye out for in 2022:

1. Video to remain a mainstay

A picture says a thousand words. So when thousands of pictures are put together to create a captivating video, imagine the impact it creates. With falling attention spans and the rising number of high-speed-powered smartphones, user preferences are shifting from long-form text to short videos or infographics. The coming of Instagram reels, YouTube shorts, and LinkedIn stories are proof of this.

Brands who want to focus on awareness and engagement must realign their content creation and marketing strategies to publish visually appealing content as an integral part of their content marketing strategy in 2022.

2. Customer experience to be a hybrid of digital and physical 

It is no surprise that the pandemic has brought about a wave of digitization for brands across industries with a large number of physical stores shutting down. Sales from e-commerce have gone from 13.6% to 19.5% in the last two years. This trend is expected to grow in the next five years.

Without building a strong brand and memorable customer experience in the virtual space, you risk little to no brand awareness, high customer acquisition costs and reduced remarketing and loyalty-building opportunities. The right balance of the digital and physical will give your customers a complete brand experience. Use online media for visual and informational branding and traditional channels for appealing to the other senses. Ralph Lauren did this successfully with a Snapchat collaboration. Users could take on different Snapchat avatars to virtually try on Ralph Lauren outfits and buy them via the app. This made the customer experience a wonderful union by adding fun and novelty to the online buying process.

3. Audio Content

Marketers were thrown by the tremendous popularity of Clubhouse in 2021. This platform took the marketing industry by storm, and they did this without publishing any visual content. Major players including Twitter and Facebook rushed to invest in similar features. Notable names such as Slack, Shopify, and Sephora followed suit and launched their podcasts to expand their listener networks and this is expected to continue in 2022.

Closer to home, Dubai-based Huda Kattan, CEO of Huda Beauty shared the origin story of the beauty empire on ‘Breaking Beauty’ a trending UAE podcast that features successful women entrepreneurs.

While audio-only platforms may not have an immediate monetizing feature, they make a strong channel for increasing brand awareness and engagement.

4. Influencer campaigns

A majority of marketers already leverage influencer marketing but it is set to go from being a trend to becoming a tactic in 2022. A report states that it is among the top ROI generating trends. Brands need to collaborate with influencers who are part of the niche you operate in or have come under ‘micro-influencers.’ They will act as brand ambassadors except they are viewed as regular people which makes them more relatable, and audiences find it easier to trust their recommendations.

While it is important to stay abreast with new trends and changing consumer expectations, major business growth comes from a laser-sharp focus on your foundation. So while you adopt these new trends and or ask your branding agency to employ them into your strategy for 2022, don’t lose sight of the basics to ensure a strong bottom line.

We hope you find these trends useful and get a head start on your marketing campaigns in the new year!

As the year 2021 comes to a close, we’re happy to share with you one of the biggest and most significant transformations we’ve worked on in a while.

Branding by 8, Element 8’s brand strategy and creative design arm, is now Moonbox, an independent brand consultancy. 

Branding is a strategic and continuous evolution, and while some moving parts work, others may become obsolete or require an upgrade. For this, we need to rebrand, a process just as important as creating a brand strategy from scratch. Together with the entire team, we took time to do some collective introspection, taking stock of where we are, what works and what we need to improve. A few critical things became apparent:

1. The audience perceives us as something we’re not.

• We are NOT a website design and development agency. That’s Element 8‘s turf.
• We are NOT a digital marketing and SEO company. That’s a function of another team at Element 8.
• We are NOT a logo design company. Yes, we develop brand identity, but we are so much more than that.

2. The name ‘Branding by 8’ doesn’t fully represent who we are.

The name may be a dead giveaway for what we do. However, we get questions like, “Who’s 8?” or “Does the ‘8’ mean you only have 8 employees?” and the occasional “So do you make logos AND print business cards?” We need a name that speaks to what we do and actually tells a story–our story.

3. A department does not a brand make.

We want to step up to the next level, and to do that, we need to put out a clear message about who we are and what we are capable of. We are specialised, but that wasn’t the impression we were giving.

So, why Moonbox?

We drilled down on what our business is actually all about. It’s not about the nice and nifty logos; it’s not about the smooth taglines. It’s far more significant than that. We are in this game to make life better. We want people to engage with brands that improve how we see and do things. For brands to have that kind of superpower, first, they need to understand their purpose and catalyse change.

Transformation. That’s what branding is about.

The good kind of change gives you a sense of delight. It drives curiosity and inspiration, influences movement and serves as a guide. What better representation of that concept than the moon itself? Moonbox is all about capturing wonder, illumination and transformation.

What’s changed?

Apart from the look and feel, Moonbox focuses on its position as a distinct brand under Element 8 Group. We believe that having a unique identity is essential for us to carve out our own niche and be more competitive. We want to make the message clear and straightforward—we are not the branding department of a website development agency. We are an independent entity with its own area of expertise. To find out more, check out our About page.

How’s the rebrand going to affect your ongoing branding project?

Not much, really–other than it will become more awesome from here on out. While we are becoming a distinct entity, we are not flying solo. Moonbox is still part of Element 8 Group, and everything in the background is business as usual. The agreements we’ve signed as Element 8 will still be honoured, along with any invoices/receipts and documents.

We’re Moonbox, but you’re the real star!

We know you’ve read thank-you notes all your life but all of this would not have been possible without your support. Everything we’ve done is in service of transformation, and we hope that through our collaboration, we’ve helped kick-start a positive change in your organisation. In the future, we hope to make even bigger waves for your brand as we expand our capabilities as a team.

As our tagline goes, we invite you to capture wonder and make life better for all.

No matter what the size of your business, the importance of a clear and consistent brand identity applies to you. Without a brand strategy, you risk selling products and services to a market that has no clear vision of who you are. This can eventually weaken your brand’s audience connection.  Studies say that brands with strong reputations have 31% higher shareholder returns. Such organizations also have a more engaged workforce which can help a brand grow by three to four times faster than its competitors. Seeing just how worthwhile branding is, let us look at some crucial branding mistakes to avoid:

1) Not having brand guidelines

With well-established brand guidelines, you can properly organize your content on your website, social pages, and other properties. A cohesive brand styling guide helps create consistent messaging across all channels. With a brand guide, customers are likely to be confused about what your business stands for. It could also undermine the trustworthiness of your brand. Keep in mind the tone, voice, and writing style of your brand while creating a guideline. Fonts, color schemes, and proper logo placement are other visual elements that strengthen your brand identity.

2) Overspending on product development

While product and marketing departments are different business units, product departments are often more trusted by stakeholders compared to the marketing units. This leads to higher budgets allotted to them, while marketing teams are required to prove positive ROIs for every activation they run. In cases where marketing teams request additional spends, they rarely get approval. They are also the first to be hit by company-wide budget cuts. Together, these factors lead to companies disproportionately spending on product development with budgets for communication activities lagging behind.  A strong brand reminds your customer why they should buy your product. Without this support, brands tend to experience a decline in customer loyalty and retention.

3) Targeting everyone or anyone

Any brand that thinks ‘everyone’ is their target audience is set to make a huge mistake. Focusing on everyone or the wrong audience means your brand has generic messaging. This further translates to low engagement and no sales.  Make sure to pick the right target audience for your brand. Ask yourself some of the following questions to define your target audience:

• How old is your audience?
• What are their interests?
• What are their needs?
• What is their income?
• What are they located?

Now that you know what to avoid to build a strong brand, here are some practices to strengthen your brand:

1. Focus on one brand at a time. Generate brand awareness and don’t launch other brands till one brand is well into the brand advocacy stage.
2. Spend time to make your brand popular. It is vital to have a good product, but never assume it will reach your audience on its own. By cutting your marketing budget you are actually reducing your business size in the long run.
3. Create and maintain a wide range of branding assets and apply them where possible.

Creating and maintaining an effective brand isn’t something that can happen overnight as it involves consistency and dedication. We hope you’ll use the tips from this post and get one step closer to making sure your brand identity and messaging are on point.

Packaging is one of the most effective tools for brands not only to attract customers but also to build brand loyalty along with buyers. It is hard to understand that when the world has become technologically advanced, why are brands still sticking to the age-old packaging options with little to no creativity or technical advancement.  With the availability of cutting-edge digital solutions for packaging like NFC (near field communication) and RFID (radio frequency identification), brands still rely on simple packaging that is almost the same as it used to be 10 or even 15 years ago. Brands can incorporate NFC and RFID in the packaging to engage the buyers in an exciting manner. When this adaptation can bring unbounded brand loyalty coupled with thrill among buyers, there have to be multiple reasons behind rooting for simplistic packaging.  Before we discuss the topic of intelligent packaging in detail, let us first try to understand the current state of basic packaging around the globe.

Packaging in the Past 10 Years 

Be it a pack of biscuits, a bag of chips, or even a mobile phone that evolved from the keypad to touch; all of it still comes in similar packaging as it used to over 15 years ago. You might notice the changes in colors, branding, or even the design of the packaging. In some cases, you might even find a slight change in the material used for packaging. However, there is no substantial change.  One noticeable change in mobile phone packaging could be the fact that the box of the phones are much easier to open now, as you just have to hold the lid and the bottom part slides down. However, this convenient packaging is only limited to mobile phones. Products like tablets still make the buyers struggle to get the box opened. Even though the technology is moving at a much faster rate, there is almost no innovation when it comes to packaging.

Why Do Brands Shy Away From the Idea of Intelligent Packaging? 

As per Udo Paneka, the reason for not adopting intelligent packaging has more to do with a lack of awareness instead of a lack of interest. In his recent article, he has pointed out the following mistakes that brands make when it comes to packaging decisions:

• Brands often forget that the consumer packaged goods industry revolves around packaging. This common mistake leads to additional mistakes.
• Brands do not consider the packaging responsiveness of their products, and often don’t realize the impact of even slight changes in the packaging.
• Most of the time, while planning a product innovation, they do not consider the costs of packaging, which often leads to budget constraints or surprise expenses.
• It is often noticed that the marketing departments are clueless about packaging and their briefs are faulty or wrong.

Understandably, the state of packaging is poor and companies have to pay attention to their packaging to beat the competition and retain customers. Incorporating intelligent packaging could be costly at present, but it is sad to notice that such packaging is not even available for premium products. The worst part is that companies are not even trying to bring creative ideas.  If you wish to discuss more on this subject, feel free to reach out to our experts!

About a year ago, one of the prospective clients approached us and said:

“We have to launch next week. We can’t delay. Let’s start with the current branding ideas, and we will keep changing things as we move forward.”

We could not allow that to happen because branding is not a one-off thing that you can change every now and then. It is rather one of the key aspects of your business that have to remain the same for several years, if not for life.  The main reason for sticking to one brand identity is to strengthen brand recognition among customers. Changing it time and again would destroy the whole purpose of the branding process. Therefore, it is crucial to properly plan and selectively choose every aspect of your branding process.

What do you think was the response of our team? 

Of course, we could not deny it! This was a big project. Our team arranged a meeting with the client and explained to them the whole scenario and how this could be a disaster.  Let us have a look at some of the key visual elements that businesses have to consider while drafting an effective brand identity:

The Logo

Your logo becomes the visual representation of your brand, and it is engraved on, literally, everything! You might have to go through several changes to get that one logo that best represents your brand and all that it stands for, but it will be totally worth it!

Color Palette 

Choose the colors that reflect the personality of a brand. For example, you would like to select bright colors when you open a toy store, but you need to pick highly sophisticated colors while selling cosmetics.  It is also better to choose only a few colors and use them throughout their logo, images, designs, and even texts. Moreover, this strategy also helps in building brand recognition. Won’t “red” come to your mind when you hear “Air Arabia”?

Typography 

It is a fancy term for “Fonts”! Just like the colors, you need to pick your fonts carefully because it affects how the audience perceives your brand. Again, for a toy store, you can select fonts like Comic Sans, but you have to be very selective while picking a font for a Cosmetic brand.

Images and Layout

Just like all the aspects discussed above, the images you use must align with the whole theme of your brand. A sophisticated monotone image with a backdrop of London Street will not look good in a blog of your Toy Store’s website. However, the same might look great on a business website. With all this settled, the last thing that you have to focus on is the layout and whether it aligns with the whole branding strategy or not.  That’s it! You are all settled and good to go!  If you are wondering about the project, we still got it! However, our team of superhumans had to put up a lot of extra effort to complete the project before its launch.

Need help with your branding? We are just a message away!

In-depth insights that could be a game-changer in terms of ROI Before we dive deep into the topic, let us first clear out the basics:

So, who are millennials? 

Typically, the people born between the years 1980 and 2000 are referred to as millennials or Gen Y. They are the first generation to be familiar with digital technology and still constitute a huge percentage of the total internet usage across the world.

Why do you need to target them? 

If millennials like something, they buy it! The same might not be the case with their parents or Gen Z. Their parents either prefer counsel before they make a buying decision or they avoid spending money. In the case of Gen Z, they usually need money and permission from their parents. So, in short, targeting millennials generates more ROI.

Does this mean that they are spend thrifts? 

No, definitely not! They are, in fact, the most informed and smart buyers. They not only research the product or service but also consider the pricing, discounts, ratings, etc before making a purchase.

How to Build Millennial Brand Relevance? 

Millennials don’t prefer watching TV. Instead, they choose to watch web series and movies ad-free. They even pay to the video streaming platforms for uninterrupted entertainment. Therefore, advertising through television is not a good idea. Newspapers are also ruled out because their mobiles show them all the news much faster.  In short, the best medium to target millennials is through the internet. However, there are multiple brands in your industry that are targeting the same millennials like you. So, what can you do to grab their attention and stand out from your competitors? Begin with these:

Understand What Kind of Experience Do Millennials Expect

The current marketing scenario is completely different from what it used to be. Brands are going out of their way to offer great experiences. This has significantly raised the expectations of the millennials.  They prefer brands that offer a personalized experience while offering easy communication. Moreover, they feel more drawn towards brands that share the immersive content that inspires, educates, or entertains them.

Focus on Moment Marketing and Make Them Laugh 

Many brands like Zomato and Netflix are leveraging the power of ‘moment marketing’ and ‘meme marketing’ to attract millennials and Gen Z. Their strategy is working tremendously well, especially to build brand awareness, because millennials love to share such content and talk about it. Gen Y and Z even follow brands that share this type of content.

Remember, They Don’t Have Time

Millennials don’t seem to have much time or attention span. They don’t like spending too much time on long-form content. Instead, they like to consume multiple pieces of short content. This is one of the main reasons why Insta Reels and Tik Tok have gained so much popularity.  These are some aspects that you must start working on immediately to make your brand relevant to millennials. For more insights on millennial brand relevance, feel free to reach out to us!  Branding By 8, is a specialized branding agency based in Dubai. We can help transform your brand.

Visit Brandingy8.com today, to find out how we can help with your Brand!

How do you track down the best branding agencies in Dubai? When your business needs to stand out from the crowd, how do you find the branding agency which stands out from the crowd for you? We’ve identified 5 common traits of the best branding agencies in Dubai. Assess each agency in these terms and you’ll quickly get a good idea of which is right for you.

1. Creativity

Creativity is the life blood of incredible branding. It is creativity which breathes life in to your brand, makes it shine and captures your audience’s attention. Without creativity, a branding agency is never going to make your brand as powerful as it can be. Creativity is difficult to measure. However, there are some ways you can identify if a branding agency ticks the creativity box. Start with their website. Is it striking and memorable? If so, dig deeper. What about the words, messages and imagery within? Are they characterful, individual and energised? If so, dig deeper still. Head to their portfolio and check out examples of their work. Look for examples which reflect the very different nature of different clients. Again, assess each one for what the brand makes you feel and think.

2. Digital literacy

Don’t take it for granted that a marketing agency is a digital pro. They need to know how to play the digital game. Your branding agency should be your partner in crime here. The best branding agencies in Dubai have deep-level knowledge of the digital marketing world. They have their finger on the pulse of what is possible and what works well. For example, they know the trends in social media or the algorithm changes from Google. It’s vital that your brand is capable of working seamlessly in the digital world and that digital literacy should be led by your chosen agency.

3. Communicative staff

Branding is so much more personal than most businesses realise. Getting your brand consistent and in tune with your business – whether that’s with a new website, content updates, PPC ads or through other elements – largely comes down to your relationship with your branding agency. Therefore, communicative friendly staff who are interested in your business and your objectives is essential. The staff within the agency should have collective knowledge and experience which complements each other. They should communicate effectively with you and with each other. The best branding agencies in Dubai take the time to get to know each and every client. They listen and they learn. They welcome feedback and through a relationship built on trust and dedication, they deliver.

4. Perfectionism

The best branding agencies are made up of a team of perfectionists! While in other industries it may be necessary to make do or compromise on perfection, the opposite is true where your brand is concerned. It’s not enough to simply be creative and digitally literate if you don’t execute branding efforts with accuracy. Perfect execution is where many branding agencies fall down. They put in the time and effort at the earliest stages and then errors let them down at the end. Your branding team should care, really care, about getting things right first time and every time. Again, dig deep in to their client portfolio and you’ll soon get a feel for accuracy in execution.

5. Online presence

Perhaps the easiest way to get to grips with the best branding agencies in Dubai is to look at the agency’s own online presence. The leading branding agencies always have an impressive digital presence. Head to their social media profiles and check out how active and brand-focused they are. Hop from one platform to another and think about whether they are consistent, while also appealing to different audiences. Crucially, you’re looking to see if the branding agency itself is making a strong impact digitally. If they can take care of their own brand then they can take care of yours too. Don’t be afraid to dig below the surface when assessing different branding agencies in Dubai. The best will always actively encourage it and let their capabilities speak for themselves. The right branding agency can be the difference between success and failure, growth and stagnation. We are exceptionally proud to be one of the best branding agencies in Dubai.

Check us out on our website, on Instagram and Facebook, or let’s meet in person.

A carefully compiled list of top branding books that have helped many entrepreneurs and branding professionals around the world.

“Some books are to be tasted, others to be swallowed, and some few to be chewed and digested…” It doesn’t matter if you’re a CEO, a marketer, or a freelancer, you should definitely chew and digest these books in 2020! The only difference between a brand and a great brand depends on the willingness to explore.  In a general sense, branding is what people think about a particular brand. Whereas, shaping the perspective of the people towards any business, product, or person, falls under the process of branding.  If you wish to build a unique and memorable brand, while standing out from the crowd, this list is totally for you! Reading these books will give you a broader understanding of the term ‘branding’ and all that it entails. So, let’s get started:

1. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek has simplified the basics of branding and relentlessly asks the readers to first focus on the “Why”. You will come across many important questions like this:  “Why are some people and organizations more innovative, more influential, and more profitable than others?”

2. Branding: In Five and a Half Steps by Michael Johnson

The book explores every crucial step to create the simplest and compelling brands, through 1000+ vibrant illustrations and several case studies. Johnson has used simple language to explain the complexities of Branding and practical strategies that work.

3. Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

An ultimate, fun, and engaging guide to choose a unique name for your brand. Apart from tips to create memorable and buzz-worthy names, Watkins also provides up-to-date advice to nab available domains and to ensure that Siri spells your name correctly.

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

“People buy things because they read words that make them want to buy things…”  In this book, Miller has clearly outlined all the factors you need to know about Brand Storytelling so you don’t have to struggle while talking about your business.

5. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

The book presents a unified theory of brand-building, where Neumeier talks about 5 disciplines to bridge the gap between brand strategy and customer experience.

6. Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

Considered the Bible of Branding, this is the book for you if you wish to understand the fundamentals of branding, and need a roadmap to create sustainable and successful brands.

7. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn

Filled with targeted guidance, this book will shed light on specific approaches and principles that transformed ordinary brands into industry leaders. The book is a goldmine of information and real-world examples of leading entrepreneurs.

We hope these books will exceed your expectations!

Graphic designer jobs in Dubai include the entire procedure of identifying needs, imagining as well as designing graphics consisting of illustrations, logos, formats and also photos.

This article examines and explains to you Graphic designer jobs in Dubai and whether graphic design has a scope in Dubai

Graphic Designer Jobs

The skills of graphic designers are in high demand. Here’s a check out the visuals designer job overview and salary benchmarks. Job opportunities in the marketing and advertising area are growing. Because of this, visuals developers, particularly those with internet and also mobile modern technology skills, are in solid demand.

Graphic developers make visual concepts, employing computer system software or by hand, to interact with guidance that encourages, educates, and mesmerizes consumers. They establish the overall design and production style for applications such as ads, brochures, magazines, and also records.

Explore more to find out the list of Graphic Design Companies in Dubai 2023

Graphic development is also called interaction style. It means by using visual designs we are interacting. It is the art of visual communication. A visual developer communicates and demonstrates the concept aesthetically. We can claim visual communication is part of visual creation.

It will be your job to shape the visual aspects of websites, books, magazines, product packaging, events, and more.

The Graphic designer jobs in Dubai contain the entire procedure of specifying requirements, envisioning and creating graphics consisting of pictures, logos, formats, and also pictures. It will be your job to create the look and feel of websites, books, magazines, product packaging, exhibitions, and so on.

There are multiple job possibilities in the visual designing area like you can make a logo design developer, mobile developer, software program developer, and so on.

Essentials of Graphic designer jobs in Dubai

• Tried and tested graphic designing knowledge
• A solid profile of images or further graphics
• Understanding of layout software applications and modern technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• A keen eye for looks and details.
• Excellent interaction abilities.
• Ability to function systematically and also fulfil target dates.
• Degrees in Design, Fine Arts, or related fields are also desirable.

Advantages of Graphic designer jobs in Dubai

• Much better job option.
• It is easy as well as easy to find.
• Expansion and also innovative thinking.
• Profession oriented.
• Make Extra.
• End up being a Specialist.

Freelance Graphic Designer Dubai – What are the Tips to Consider as a Freelance Designer?

Let’s take a look at everything you need to know about making the most of your freelance graphic designer dubai work.

#1. Your clients will not always come to you.

One of the most significant things to recognise when turning your passion for graphic design into a side hustle is that you’ll likely have to go out of your way to secure new clients. This is especially true if you’ve never done commissioned work before.

Fortunately, it’s not as challenging as it may seem at first to get people curious about your services.

If you haven’t already, it’s extremely recommended that you build a professional website to showcase yourself as a designer. Not only will this deliver you a platform to host your past projects, but you’ll also encourage people to find you on Google’s search results. 

#2. Network on social media

Networking with other professionals in your industry can be very beneficial. You can learn a lot about how to get your business started by talking with other graphic designers. You may also have the opportunity to work on projects with other designers. This can help you show your skills to future clients.

Establishing a social media presence has other benefits besides reaching other designers, though— there’s a chance that your audience will share or repost the content that you put on your platform.

In some scenarios, this can exponentially enrich the amount of exposure your work receives.

#3. Create a killer portfolio

Your portfolio should always be revised with your most recent/best-performing work (as long as your clients grant to you do so). 

As your skills enhance, you should gradually cycle out your lower-quality work with more recent projects so that the overall quality of the portfolio gradually enhances. 

In general, you’ll also want to guarantee that your portfolio contains a vast array of content. This will significantly aid you in establishing your diversity as a graphic designer, an attribute that’s likely to score you more projects in the future. 

Additionally, expanding your graphic design work will likely help you improve in other areas as well.

Read more on Top 5 Go-to Websites for Graphic Designers

#4. Prioritize customer service

While this is something that every graphic designer should always focus on, delivering stellar customer service is extremely important during the early stages of your freelance career.

Unfortunately, part of being ‘new’ as a freelance worker is having to put additional effort into making others in the industry take you seriously. Even if you’ve been involved in graphic design for decades, a lack of skilled history could make people anxious when it comes to working with you.

Here are some steps you can take to ensure your clients are satisfied:

• Never missing a deadline
• Delivering multiple revisions if required by your client
• After the project is completed, follow up with them to find out how they felt about the process