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What are Brand Guidelines?

Brand guidelines, also called a brand style guide, are basically an instruction manual and rule book on how to intercommunicate your brand.

Business brand guidelines help companies communicate their identity, what they do, and what they stand for. Essentially, it’s a ‘rulebook’ of your brand’s overall look and feel.

Here we will be examining more about brand guidelines and some helpful tips for how to make effective brand guidelines of your own.

Let’s get to it.

Brand guidelines completely cover a company’s brand identity, including its:

• Logos: complete logos, secondary logos, and icons
• Voice and tone: how the brand utilises language and emotion
• Color palette: primary and secondary colours
• Typography: font types, sizes, and spacing
• Other imagery: photos, pictures, and artwork

Although there is no one correct way to write brand guidelines, the elements included above are commonly included, and other elements can be added as needed depending on the specific brand’s wishes and needs.

Why is Branding Guidelines Essential?

By taking the time to build brand guidelines, companies can help to ensure that their brand image remains consistent, no matter where it appears. Brand guidelines can include things like a company’s logo usage, color palette, typography, and more. Having these guidelines in place helps to create a cohesive look for a company’s brand across all channels.

This will pay off significant time in the long run, as your company will generate the familiarity and dependability that open the doors to brand loyalty.

What is the Best way to use Brand Guidelines?

Effective brand guidelines are those that can be shared and understood easily by anyone involved in communicating your brand—both internally and externally.
That’s why it’s advisable that they should be concise, easy-to-read, and digitally accessible.

What is the Purpose of Brand Guidelines?

Brand guidelines ensure your brand is consistently communicated internally, and presented to your audience. By precisely adhering to brand guidelines, you can encourage a uniquely recognizable brand identity to stand out from the competition, and stay memorable in the minds of customers.
It is important that brand guidelines are shared and understood throughout an organization. Even one incorrectly utilised logo can hurt a brand’s reputation for quality and professionalism. Collating all the brand data in a brand book is a fine idea. This could include more in-depth details such as website templates, advertising and editorial guidelines, and guidance on social media branding etc

Tips on how to create Brand Guidelines

#1. Don’t be afraid to get specific

The more additional details, the better. If you’ve addressed this in your brand strategy, define specific scenarios and uses for distinct colors, fonts, and imagery.

#2. Brand your guidelines

The purpose of brand guidelines is to ensure that your brand is always portrayed in the same light, and the document should be a reflection of that.
Basically, it’s just another way to showcase the vibe of your brand.
By adding small touches that follow the guidelines you’re explaining, you can accomplish this.

#3. Name your primary color

Name your primary color if you want to further solidify your brand.
For example, Netflix uses “Netflix red” as its primary color, while HubSpot uses “HubSpot orange.” Spotify uses “Spotify green.”
This gives your brand an air of importance, while claiming the color as your own.

#4. Get professional help

It would be quite ironic if your brand guidelines looked like they were put together in a hurry.

If nobody on your crew has graphic design skills, consider hiring a professional branding agency in Dubai to nail down the most essential parts of your brand.

Your brand is a huge part of your business and investing in it early on is crucial for the future success of your company. It might feel like a lot to invest in at first, but trust us – it’s worth it.

If you are looking for video production services in the Dubai area, it can be difficult to find a reliable provider. However, fear not! Several video production companies in Dubai offer excellent service and unbeatable quality.

There are many benefits that businesses can enjoy by working with a professional video production company. A high quality, well-produced video demonstrates a commitment to professionalism and can help improve a company’s image. A professional video production company will also have up-to-date knowledge on the latest video and streaming technologies as well as distribution platforms. This means that they can help you make the most of your video content and ensure that it reaches your target audience.

Luckily, There are some of the best video production companies in Dubai to hire. Use our list to discover and connect with the best production houses in Dubai. Assess their case studies, project types, and client reviews to decide which company is the most suitable fit for you.

List of the Top Dubai Video Production Companies 2023 | Production House Dubai 

1. MoonBox – Foremost Video Production Company in Dubai, UAE

Moonbox is a favourably acclaimed creative video production company in Dubai, UAE. They work with advertisement agencies, government departments, and brands to make videos that are created to inspire and connect with audiences through clear and influential storytelling.

At Moonbox, They have vast years of knowledge in the business and comprehend what their clients require. They offer proficient videography Dubai services and specialize in unique branding services. No matter what your industry, they can assist you with your video production needs.

Their skilled and trained Dubai videographers have the skill set to create high-quality videos for any project you have in mind – whether it’s a one-on-one interview or an enormous commercial shoot with numerous cameras. If you’re looking to advertise your product, brand, or vision through video, they can deliver you creative ideas and solutions to make your project a triumph. They can also capture cherished memories of your most anticipated event so you can love them for years to come.

Location :

Latifa Towers, 34th Floor, Office 3401, Sheikh Zayed Road, Dubai

2. Mr Creative Social – Video Production House in Dubai

Mr Creative Social is one of the video production houses in Dubai that is dedicated to creating unique stories to improve the connection you have with your customers and audiences. They have worked with clients all over the world since 2012 and have extensive experience in translating messages and stories into content that is inspiring and engaging for their multi-channeled world.

Location :

10th Floor, Concord Tower, Media City, Dubai

3. Doleep Studios – Dubai Film Production Company

Doleep Studios is an all-inclusive video production company based in Dubai and Abu Dhabi. They offer services such as film production, and corporate videos, and are considered to be one of the best-rated video production companies in the UAE. Doleep Studios is a subsidiary of Mill World Holdings.

Location :

Dome Tower – Cluster N – Jumeirah Lake Towers – Dubai

4. HyperJump Productions

At this production house, all content is high-quality and curated to be bespoke. Their cinema standard film gear and specialized team allow them to take on projects quickly and efficiently. From the creative concept to production, their team handles everything swiftly and professionally. All projects have a cinematic approach that is tailored to the client’s specific needs.

Location :

Dubai Media City Building 8 – Office 526 – Al Sufouh – Al Sufouh 2 – Dubai

5. Film District Dubai

Film District Dubai is the leading video production company in Dubai, UAE known for their quality work. Their portfolio highlights the various styles and formats of videos they work in – you can approach them on YouTube, Vimeo or their website for examples of their work. At Film District Dubai, they produce different types of videos including films and TV productions, television commercials, web commercials, corporate videos, product videos, customer testimonials, marketing videos, event videos and wedding videos.

Location :

Al Makateb building Office No. 117, Al Qouz – Dubai

6. Panda Creations Productions

At Panda Creations Productions, they specialize in creating corporate videos that help with interviews, internal and external communications, green screen video and editing, 2d and 3d animation videos, explainer videos, real estate video and photography, and social media promo videos.

Location:

Palace Towers – 1102 – Dubai Silicon Oasis – Dubai – United Arab Emirates

Also Read more on :Professional Videography Dubai – Hire Videographers UAE

Winding Up

We hope you enjoyed our article about the best video production companies in Dubai. This is something we are passionate about and we are so glad that we could share our knowledge with you. If you are looking for video production companies in Dubai and have any questions, please contact us at [email protected]  Thank you for reading, and we hope to see you again soon!

Like all the natural elements that come together with living beings to form an ecosystem, technology-driven components come together to create the Metaverse ecosystem. Although in its infancy, the metaverse has seen industry giants willing to invest heavily in Web3 technology to offer innovative experiences.

Here’s a look at the metaverse’s most essential elements.   

Blockchains

Blockchains are primary components of the metaverse. A blockchain is a distributed database or ledger shared among the nodes of a computer network. Blockchains combine technologies such as cryptographic keys, a peer-to-peer network containing a shared ledger and a means of computing to store the transactions and records of the network.

In simpler terms, it is a database which stores information electronically. However, unlike the current method of storing information via typical databases, a blockchain’s storage is, as described by IBM, “accurate, transparent and immutable.” A single blockchain collects data in chronological order in groups called blocks. Once the storage capacity of each block is full, it is closed and linked to another blockchain which also holds data. Once data is entered into the blockchain, it becomes uneditable. Remember how you’d fill multiple notebooks in school and refer to them to find all the data in one place? That’s precisely how blockchain works. Different sectors have adapted blockchain technology, from healthcare and insurance to media and travel, but its primary role is in cryptocurrency systems for secure and decentralised transaction records. 

Cryptocurrencies

Cryptocurrency, as the name suggests, is an encrypted currency that works only on digital platforms and doesn’t rely on banking systems for verifications. Anyone anywhere in the world can transact using cryptocurrencies, with all of the entries being stored online in digital wallets, with no physical payments involved. Crypto is minted through a process called mining–essentially a process of validating digital transactions and recording them on the blockchain network. This process, which requires large amounts of power and advanced mining hardware, essentially involves guessing a 64-digit hexadecimal number. Ultimately, this results in the production of more coins.  These coins can also be purchased through currency brokers and stored in cryptographic wallets for future use – to buy and sell assets in the Metaverse or otherwise. 

Today, Bitcoin is just one of the many mainstream cryptocurrencies in use. There’s Ethereum, Tether, Binance Coin, and more.

Mixed Reality 

We’ve all heard about Augmented Reality (AR) and Virtual Reality (VR), but have you heard of Mixed Reality (MR)? As one of the technologies that serve as an essential component of the Metaverse, Mixed Reality merges physical and virtual worlds, allowing objects to co-exist and interact in both environments. It isn’t just a tool used for gaming or enjoyment but is being used in the education and healthcare sector, in manufacturing and retail, enhancing communication and e-learning experiences.

Gaming 

All work and no play is definitely not how the Metaverse work. After all, gaming is the precursor of the Metaverse. Gaming is expected to account for more than half of the Metaverse’ market value by 2024. All you have to do is put on your VR headset, design an avatar that looks just like you and interact with thousands of other gamers in the virtual world. Gaming in the Metaverse also includes buying and selling NFT assets to enhance your gaming experience and using cryptocurrency for your purchases. That’s pretty much why everything in the Metaverse is interconnected. Most 8-16 year olds have already taken to Metaverse gaming. Think Fortnite, or the famous Pokemon Go. While online safety remains a concern in gaming, the possibilities to explore are endless.

NFTs

NFT stands for Non-Fungible Token. To understand the concept, we need to understand what fungibility means. Something fungible is something you can easily exchange for the same value, without compromising on its quality or uniqueness. You could exchange a 10 AED bill for another 10 AED bill, and its value wouldn’t be compromised. In the case of NFTs, however, an NFT in exchange for another NFT may not consist of the same properties and have the same value. NFTs are mostly associated with creative works that are tokenised and sold on the internet. These include digital art, videos, games, clothing and accessories for your avatar and much more. NFTs are most commonly hosted on a cryptocurrency network, like Ethereum, or even on a Blockchain, where tracing and verifying the owner is easy, but his original identity isn’t compromised. 

Internet of Things 

The Internet of Things has been around for a while. As the name suggests, it connects everyday ‘things’ to the internet, allowing them to access data stored on the cloud and act as smart devices. This could be anything – your vacuum cleaner, smartwatch, thermostat, car, and many more. To give you an everyday example – you command Alexa to switch on and switch off your lights. In doing so, you connect its capabilities to an everyday object. Similarly, over the years, multiple devices have been connected to the cloud, and all of the computing devices, together with the technology associated with them. This is what’s called the Internet of Things. Very soon, the Metaverse will form a 3D interface for IoT, with the latter allowing the former to interact with the real environment, which has already given them the name ‘tech twins’. 

While these are some of the most important components that have already become part of the metaverse and will soon be more evident, there’s a lot more that makes up the metaverse. If you got to this blog and don’t have much of an idea about what this unique universe is, we’d recommend reading our first blog about what the metaverse is. 

Unravelling more in our next blog. Stay tuned!

So, you’ve determined that it’s time to rebrand your business.
Because your customers have told you that they want it, not just because you think they might need it.

In today’s competitive market, most businesses require a new identity to succeed. Whether it’s a rebranding effort or a complete overhaul, a new identity can help a business stand out from the crowd and attract new customers.

The problem: many companies claim to be experts at branding, but only a few live up to their promises.

This guide is designed to help you choose a rebranding agency that will fit both your budget and your specific situation. Use it as a checklist to help make the best decision for your company’s rebranding needs!

When choosing a rebranding agency, consider the following factors:
– Their experience in working with companies like yours
– Their understanding of your industry
– Their creative approach to rebranding
– Their budget and pricing structure

By taking the time to evaluate these factors, you can be sure that you’re choosing the right agency for your needs.

There are several reasons why an organization might choose to rebrand, whether it’s because the company has outgrown its original branding, the target audience has shifted, or the organization offers different products and services than it did in the past. Whatever the reason for considering a rebrand, it’s important to keep in mind that it’s a big decision that shouldn’t be taken lightly.

Before you begin the exciting process of rebranding, there are several factors you’ll want to take into account.

Factors You Need To Consider When Hiring A Rebranding Agency

1. Make Sure You Comprehend Your Mission Statement

It’s important to keep your mission statement up-to-date, regardless of how long your business has been around. If you find it difficult to describe your mission, chances are good that your customers would also have trouble doing so. That’s definitely not something you want! Keeping regular touchpoints with your mission statement will ensure that it accurately reflects your organization – now and in the future.

Define and finalize your mission statement before you even start discussing color schemes, fonts, or website designs. This will help to ensure that your organizational vision is aligned with what you’re trying to achieve.

5. Give Your Logo Attentive Consideration

A logo is one of the most important visuals when it comes to branding because it will be one of the first things people remember when they think of your company. It’s essential to work with a professional and reputable graphic designer to create a logo that makes a strong visual impression and helps people remember your brand.

Looking for a logo design company in Dubai to create a stunning logo & boost your brand identity?

Then MoonBox is the ideal choice.

Some of the most respected brands in the world have logos that are immediately recognizable, no matter where you see them. Nike, Apple, Microsoft, and McDonald’s are all examples of companies with simple but unique logos that have been kept in the public eye for decades. This exposure has a positive impact on our culture and the value of these brands. Your organization’s logo should have the same goal.

6. Keep the Full Scope of Your Marketing Materials in Mind

The last thing you want to realize is that you bit off more than you can chew in the middle of a rebrand, but it’s a situation that many organizations unfortunately find themselves in. The silver lining is that you can avoid this same fate by being proactive and drafting a clear project scope from the outset. Having a project scope will help ensure that everyone involved in the rebrand is on the same page regarding objectives, timelines, and deliverables.

Rebranding can be a big undertaking, so it’s important to consider how extensive you want the changes to be before you get started. Will you need to reprint all company materials with updated visuals, like a new logo, color scheme, or font? What about less obvious places where your current logo appears, such as company shirts, vehicles, and signage? Once you have a plan and budget in place, your rebranding efforts will be much more organized and effective.

7. Avoid Compromising Your Brand Prestige

Rebranding can be an invigorating process but it’s important to remember that it also comes with a few risks. If you change your brand too much, or for the wrong reasons, your current customers may start to feel suspicious of your organization. Your brand’s credibility is key to success and making any drastic changes to it through rebranding could backfire and damage all the progress you’ve made so far.

When it comes to relaunching your brand, you must communicate the reasoning behind the changes to your existing customers. This way, they are more likely to accept and support the new change. Furthermore, this is also a good time to mention any other business-related changes that may impact your customers’ experience, such as a restructuring of the organization. Some companies use a rebranding effort as a means to promote or re-launch their business and generate more sales. In short, by communicating effectively with your customers, you’re more likely to succeed in implementing your new brand successfully.

Get creative with that outreach!

If you’re reading this, you’ve likely already made the decision to give your company a rebrand. And we bet you’re feeling a range of emotions from excited to overwhelmed. Although rebranding may seem like a large and daunting task, it doesn’t have to be with the right guidance and support! With an experienced branding agency in Dubai like MoonBox by your side, you’ll have everything you need to confidently tackle your organization’s rebranding project. So don’t start your company’s rebranding journey alone – set yourself up for success by partnering with the branding experts at MoonBox. 

Get ahead of the competition by working with MoonBox, a leading rebranding agency with a proven track record of successful branding projects. Our step-by-step creative process and team of industry-leading experts will help you build an amazing brand that will make a lasting impression.