Form, structure, materials, colour, imagery, typography, and regulatory information coming together with auxiliary design elements to form packaging design that creates a product fit for marketing. The creation of a vehicle that can contain, protect, convey, dispense, store, identify, and distinguish a product in the marketplace is the main goal of this project. The ultimate objective of packaging design is to achieve marketing objectives by clearly communicating the personality or function of a consumer product and resulting in a sale. Moving goods from producer to consumer involves a variety of tasks, including planning, carrying them out, pricing, placement, advertising, promotion, and sales. One element of this multivariate series is packaging design.
