Brand Architecture is a framework for planning, building, and managing a brand. It’s a way to understand how your company works with other companies, people and products to deliver a seamless experience. The right brand architecture is a guide for consumers to form opinions and preferences for a complete brand family by interacting or learning about only one brand in that family. A strong brand architecture also forms the base for brand extensions, sub-brands and development of new products, while providing a road map for brand identity development and design. It also provides the maximum brand value by fully leveraging both corporate and sub brands.
