Life is filled with critical questions. What are we? What is the purpose of our existence? In what sense does it all make sense? It’s the question that keeps fashionistas up at night: Is Tory Burch a luxury brand? This question requires a deep dive into the glittering, sequin-studded waters of the fashion world.
It’s not all glitz and glamour in high-end fashion. A treacherous landscape of cutthroat competition and branding wars awaits. Is Tory Burch a luxury brand in the same category as brands like Louis Vuitton, Chanel, and Prada, or is it a designer brand like Kate Spade, Michael Kors, or Coach?
To learn more about Tory Burch, what the brand is all about, and what it offers, keep reading.
What is Tory Burch?
A luxury lifestyle brand infused with American sportswear and an eclectic sensibility, Tory Burch provides classic sportswear with an affordable price point.It reflects the style and spirit of its CEO and designer, Tory Burch.With a desire to create stylish yet wearable clothing and accessories for women of all ages, Tory recognized a void in the market.
The Tory Burch Story
In February 2004, Tory Burch launched a lifestyle concept with ready-to-wear, handbags, shoes, and jewelry products. Tory designed her first boutique in New York as an extension of her home rather than a traditional retail store, bucking the minimalist trend of the time. Orange lacquer doors, mirrored walls, and Lucite fixtures are key design elements in all boutiques.
With the help of Luxottica Group, Tory Burch Eyewear was launched in October 2009. It has a classic yet modern feel that reflects the brand’s unique spirit. In addition to being distinctive, Tory wanted to create an accessible and well-made collection. Tory’s parents Buddy and Reva have a unique style that greatly influences her own. Art, music, culture and travel are also inspirations for the collection, which reflects her love of these things. The brand is known for its bold colors, graphic prints, and unique detailing.
The fashion industry has recognized Tory Burch with numerous awards, including Accessories Designer of the Year award from CFDA in 2008; Accessory Brand Launch Award from Accessories Council of Excellence in 2007; and Rising Star Award from Fashion Group International in 2005. According to Forbes, Tory was one of the world’s most powerful women in 2010. The Tory Burch collection is worn by Blake Lively, Cameron Diaz, Oprah Winfrey, Jennifer Lopez, Uma Thurman, and Hilary Swank.
Tory Burch’s Uniqueness: What Makes it So?
As one of the top luxury lifestyle brands that are known for their eclectic, bold, and unique pieces that scream preppy-boho, the brand is also unique because their products are affordable. Brand creator’s personal style and bold, adventurous spirit are reflected in the items created by this brand.
In addition to her parents’ inspiration, Tory Burch also has a deep love for art, travel, and culture, all of which are evident in the designs and style of her pieces – you’ll always notice the bold colors, graphic prints, as well as the unique details that are largely the trademark of Tory Burch.
In addition, Tory Burch launched a foundation, the Tory Burch Foundation, to support women’s and families’ economic empowerment.
In what way is Tory Burch Famous?
As well as being featured in the popular TV show Gossip Girl, Tory Burch is known for its bohemian preppy outfits and sportswear.
Aside from that, the brand has been a global success, with 250 boutiques and 3000+ specialty and department stores in many countries. All of these factors have contributed to the brand’s great success, with an estimated $1 billion worth of sales.
The secret to Tory Burch’s success and the success of her brand may be that she gained invaluable experience from some of the very best designers and brands in the fashion and lifestyle world.
Pros
- It is known for its high-quality and durable leather that lasts a long time and is worth the investment.
- You have a wide range of options to choose from
- More affordable luxury than what is offered by higher-end brands
- Clothing line for sports
- There is something for everyone when it comes to bold colors and styles
- For their pieces, they prefer preppy-boho styles
Cons
- Quite expensive
Also Read More on Is Michael Kors A Luxury Brand?
Is Tory Burch a Luxury Brand?
So, is Tory Burch considered a luxury brand?
While a Tory Burch bag can cost several hundred dollars, the prices of their products are still lower than those of luxury brands like Louis Vuitton.
Consequently, Tory Burch is much more accessible to most people, knocking it off the luxury brand line and perhaps placing it in the accessible mid-range category where brands like Kate Spade and Coach can be compared.
Alternatively, Tory Burch might be referred to as a mid-tier brand, a premium-range brand, or a luxury brand that is attainable. As such, you will spend more on a Tory Burch bag or pair of shoes than on an item by Zara, but Tory Burch offers better quality items and brand recognition.
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